AIBU to think this ad is sexist

[foxtrotcharlie]

or am i being over sensitive

[wanderingcloud]

This was shared in a FB group I'm in; personally I think it's reinforcing tired stereotypes.

[Hatespiders]

Well to be fair to their campaign, the other ad along the same lines had a female scientist and a male 'personality' making a hash of the lab test. I think it was merely to show that cancer will be conquered by science not celebrity input (or something!)

[AnnieLobeseder]

YANBU, there is so much wrong there I don't even know where to start. But with the way MN is going this week no doubt there will be many, many cries of "oversensitive" coming along any second now.

[Weathergames]

Gah I dunno but it's not as annoying as the "drive like a girl" ad campaign

[StillStayingClassySanDiego]

Am I feeling dense, what is sexist?; he's doing the jabs and she's holding the test tubes ?

[OmnipotentQueenOfTheUniverse]

I don't understand it. Is this part of a wider campaign? So there's a man doing science in a lab coat and a woman in a pinny watching and helping him with oven gloves on. And doughnuts on the table. What does it mean? I don't get it.

[StillStayingClassySanDiego]

Is it that she's wearing pink? Derek

[Tinks42]

Dont get it either, what's sexist about it?

Now, the "drive like a girl" thing makes me stabby. That IS sexist.

[Willferrellisactuallykindahot]

Isn't there another ad in this campaign with Joey Essex and a female scientist?

[Hatespiders]

The other one was Joey Essex and a lady scientist. In this one, it's the woman who's someone on TV, with a male science researcher. Is she someone from a cooking programme perhaps? The message is that scientists in their labs and non- scientists from other walks of life will beat cancer by joining forces (fundraising and lab work)

[thatstoast]

Is the point that the man is the scientist and the woman is doing a bake sale to fundraise? That's how I'm reading the advert.

I wouldn't automatically assume it's sexist but a female scientist would be good to see.

[Tinks42]

I sort of get it (after looking a few times and at a push)

She's wearing pink? with oven gloves and an apron in the same colour, is could that a derogatory thing?

He looks a bit like a "mad" scientist, so if i was a scientist I might take offence possibly.... ummmm not really.

[Tinks42]

is/could? I meant to take one those out

[CaffeLatteIceCream]

It's not fucking "sexist" and I despair at any fool so lost in their bizarre take on feminism that they think it is.

[StillStayingClassySanDiego]

Who is she? , an Actress?

[bigbluestars]

THere are a series of posters for this campaign though, near me is one of a female scientist and a man dressed as a chicken.

[OmnipotentQueenOfTheUniverse]

Is she a famous baker then? That would make sense. I don't recognise her though.

[Tinks42]

Ive never seen her before to be honest. She's not hugely famous? is she?

[unclerory]

The [[https://www.youtube.com/watch?v=ZfGf90ixcTo Joey Essex] ad. Since they have done two different ads I think it's fine.

[unclerory]

Link fail

[steff13]

Oh my gosh, that guy has white teeth!

[foxtrotcharlie]

who is she? I didn't realize she was famous. I thought it was supposed to insinuate that by cooking cupcakes you were helping find a cure for cancer. Just not sure why the person cooking the cupcakes has to be a woman and the scientist a man.