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AIBU to think this ad is sexist

(35 Posts)
foxtrotcharlie Fri 02-Jan-15 20:35:01

or am i being over sensitive

EatShitDerek Fri 02-Jan-15 20:35:53

Message withdrawn at poster's request.

wanderingcloud Fri 02-Jan-15 20:39:27

This was shared in a FB group I'm in; personally I think it's reinforcing tired stereotypes.

Hatespiders Fri 02-Jan-15 20:51:32

Well to be fair to their campaign, the other ad along the same lines had a female scientist and a male 'personality' making a hash of the lab test. I think it was merely to show that cancer will be conquered by science not celebrity input (or something!)

AnnieLobeseder Fri 02-Jan-15 20:53:05

YANBU, there is so much wrong there I don't even know where to start. But with the way MN is going this week no doubt there will be many, many cries of "oversensitive" coming along any second now.

Weathergames Fri 02-Jan-15 20:55:14

Gah I dunno but it's not as annoying as the "drive like a girl" ad campaign angry

StillStayingClassySanDiego Fri 02-Jan-15 20:56:51

Am I feeling dense, what is sexist?; he's doing the jabs and she's holding the test tubes ?

EatShitDerek Fri 02-Jan-15 21:03:41

Message withdrawn at poster's request.

OmnipotentQueenOfTheUniverse Fri 02-Jan-15 21:05:22

I don't understand it. Is this part of a wider campaign? So there's a man doing science in a lab coat and a woman in a pinny watching and helping him with oven gloves on. And doughnuts on the table. What does it mean? I don't get it.

StillStayingClassySanDiego Fri 02-Jan-15 21:10:32

Is it that she's wearing <whispers> pink? Derek

Tinks42 Fri 02-Jan-15 21:17:19

Dont get it either, what's sexist about it?

Now, the "drive like a girl" thing makes me stabby. That IS sexist.

Willferrellisactuallykindahot Fri 02-Jan-15 21:21:21

Isn't there another ad in this campaign with Joey Essex and a female scientist?

Hatespiders Fri 02-Jan-15 21:25:10

The other one was Joey Essex and a lady scientist. In this one, it's the woman who's someone on TV, with a male science researcher. Is she someone from a cooking programme perhaps? The message is that scientists in their labs and non- scientists from other walks of life will beat cancer by joining forces (fundraising and lab work)

thatstoast Fri 02-Jan-15 21:26:54

Is the point that the man is the scientist and the woman is doing a bake sale to fundraise? That's how I'm reading the advert.

I wouldn't automatically assume it's sexist but a female scientist would be good to see.

Tinks42 Fri 02-Jan-15 21:27:05

I sort of get it (after looking a few times and at a push)

She's wearing pink? with oven gloves and an apron in the same colour, is could that a derogatory thing?

He looks a bit like a "mad" scientist, so if i was a scientist I might take offence possibly.... ummmm not really.

Tinks42 Fri 02-Jan-15 21:28:01

is/could? I meant to take one those out grin

CaffeLatteIceCream Fri 02-Jan-15 21:29:53

It's not fucking "sexist" and I despair at any fool so lost in their bizarre take on feminism that they think it is.

StillStayingClassySanDiego Fri 02-Jan-15 21:34:26

Who is she? , an Actress?

bigbluestars Fri 02-Jan-15 21:35:09

THere are a series of posters for this campaign though, near me is one of a female scientist and a man dressed as a chicken.

OmnipotentQueenOfTheUniverse Fri 02-Jan-15 21:35:19

Is she a famous baker then? That would make sense. I don't recognise her though.

Tinks42 Fri 02-Jan-15 21:37:42

Ive never seen her before to be honest. She's not hugely famous? is she?

unclerory Fri 02-Jan-15 21:40:45

The [[https://www.youtube.com/watch?v=ZfGf90ixcTo Joey Essex] ad. Since they have done two different ads I think it's fine.

unclerory Fri 02-Jan-15 21:42:01

Link fail blush Joey Essex

steff13 Fri 02-Jan-15 21:43:12

Oh my gosh, that guy has white teeth!

fluffling Fri 02-Jan-15 21:46:59

Message withdrawn at poster's request.

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