to think Thorntons are kidding themselves?

[Storytown]

Apparently Thornton's sales are down this Christmas because of problems at their distribution centre. AIBU to think that really, they need to accept it's because their chocolates aren't very nice anymore? Don't know what's changed but there's nothing special about them these days IMO. I remember them being very special indeed.

Thorntons profit warning

[NorwaySpruce]

I used to like the chocolate they used for their Easter eggs, but it isn't great now.

And their boxed chocolates are just 'truffles' with indistinguishable flavours, and the texture of sawdust.

[madsadbad]

I like the toffee and you can buy it at pound land
The chocs are shite

[distantdrum]

Agree...the "truffles" all taste exactly the same. Would rather have Quality Street, me.

[wonkylegs]

Yup same goes for Austin Reed who also have a warning. Last time DH bought 2 suits from them they were absolutely shocking quality and had to go back, customer service wasn't too hot either. He's stopped going there.
Premium brands need to keep quality up otherwise they just become a bit meh and expensive when I can get better elsewhere.

[AlpacaYourThings]

It's disgusting.

[londonrach]

Their chocolate is so bad the pound shop cant sell them. Mind you i now hate hotel chocolate choc as it tastes bitter compared to last year.

[MistAndAWeepingRain]

When I was little Thorntons was a luxury brand and buying any of their range was a treat indeed. You can get their stuff at Poundland now. Doesn't scream 'indulgent premium brand' does it? I'm not surprised they're struggling.

[simbacatlivesagain]

I love their ice-cream. I dont think that I can eat enough to increase their profits substantially.

[DoesntLeftoverTurkeySoupDragOn]

I keep wondering what went wrong with Thorntons. I used to love their truffles.

[ILovePud]

I like Thornton's chocolate and I can't say I've noticed a difference in taste but I wouldn't consider it a premium brand anymore. I think that ship sailed when they started selling it outside of their own shops.

[fairgame]

Even my great aunt, who is very set in her ways, has stopped buying Thorntons. They can't call it premium chocolate when they flog in Tesco's. They need to revamp the brand.

[Renniehorta]

Thornton's used to be such a treat, just going into their shop was a delight.

I had a friend who worked for Rowntree's in York and he always raved about Thornton's chocolate and bought it. However since they sold their soul to the supermarkets the brand has lost its prestige. The design of their boxes has become just run of the mill and the chocolate nothing special. I certainly don't buy it any more.

I bought a number of boxes of Italian chocolates on my way back from a holiday in Italy. They were a real revelation, beautifully presented, quality chocolate and interesting flavours.

[AuntieStella]

Didn't they have a pre-Christmas profits warning in either 2012 or 13 as well? Something is amiss, and not been properly fixed.

(I like their toffee better than their chocolate too).

[MamaMary]

Thornton's chocolate is disgusting - sickly sweet. And agree that they don't do proper boxed chocolates. I avoid it like the plague.

[Gatekeeper]

their chocolate is awful ...waxy and tasteless. I love their toffee though and have sacrificed many a filling in worship of it !

[purpleteapig]

Yes, their chocs now just taste overly sweet and are really same-ish. The problem is they haven't evolved their brand and now they've been usurped by the likes of Hotel Chocolat, Godiva etc.

[LoofahVanDross]

Agree that their chocs have gone downhill. All taste the same which is sort of nothingy. And if you give or receive a box of Thorntons nowadays it doesn't have the luxury gift feel to it anymore. They are always on discount in the supermarkets and now I just think they are like your run of the mill Cadburys purple box chocs.

[Flibbertyjibbet]

I get boxes of their chocs from quality save as a cheap gift. For people that I'm not specially fond of

[manchestermummy]

YANBU. I had the most amazing Swiss chocolate from M&So not to long ago that made Thornton's taste like cheap cooking chocolate.

Sadly MIL thinks Thornton's is posh and gets us the 'Classic' selection each and every year (the one you find in Tesco) so I'll let you know what this year's offering is like.

Sat in the dentist at the mo and could murder any form of sugar tbh.

[RattieBagTheOldHag]

Oh dear, I'm just about to give some thorntons chocolates to my DDs boyfriends family. I feel bad now

[pictish]

Yanbu - they're not horrible, but they're nothing special either.

[LoofahVanDross]

No Rattie don't feel bad. It won't be you that has to eat them so all good

[Malabrigo]

Didn't they used to do personalised easter eggs? My grandma got us those every year as kids and it was amazing. Haven't bought from them in years though.

[silveroldie2]

Have never bought Thorntons but someone bought me a box this year - yuk, crap chocolate.