To cry at the new John Lewis Christmas ad, again?

[Lambzig]

Last years bear and hare left me cold, but this years penguin one had me sobbing. I may be hormonal.

[PureDeadBrilliant]

I think they've nailed it.

Excellent!

[ChaosTrulyReigns]

Ooh, will investigate abd report back. Probably with spoiled massacre.

[PotOfYoghurt]

A spoiled massacre chaos? I for one can only be glad.

[bruffin]

It is lovely

[hellsbellsmelons]

I haven't seen it - must go on a hunt on'tinternet!

[ghostyslovesheep]

penguin sex trafficing ...excellent

[TheWhispersOfTheGods]

Ghostly that was my first thought -"merry Christmas, I've bought you a mail order bride!"

Much better than last year's, they totally missed the mark there.

[bruffin]

[WalkingInMemphis]

I think it's the best yet I just cried

My favourite up until now was the 2011 one but this beats it :)

[RobinSparkles]

Aww, that's really sweet!

[sickntiredtoo]

I am not sure about the use of real penguins?

[NoisyOyster]

sniffle sniffle

[NoisyOyster]

They're not real sick they're cgi penguins

[Beeznectar]

My eyes are leaking

Disclaimer; think I have cried at all the JL ads

[poolomoomon]

I adore it. Last years was such a disappointment, left me cold too. This one is lovely and yes, I shed a tear too. I'm not even pregnant or on my period either .

[Whippet81]

I adored last years - not so much this one.

[OwlWearingSunglasses]

I sobbed at last years, even when the song came on the radio I was blubbing.

This year's one is lovely but no tears. :)

[IsabellaPong]

I don't get it :(

[Captainbarnacles1101]

Och lovely! She'd a tear also.

[Dazedconfused]

I didn't like last year's at all (was worried about the cartoon bear being woken up at the wrong time of year (yes I over think things)).
I love penguins and may put my wee one in her penguin onesie today

[Thebodynowchillingsothere]

Oh bollicks! Mascara run now. Yes love it but have loved them all.

The funniest Christmas ad though was the old boots one wigh the 2 women who had heavy colds.

Sexist but hilarious.

[NorwaySpruce]

I don't like this ad at all.

I liked all of the others, but this one isn't very Christmassy - they seem to have pinned everything on a 7 year old pulling faces, and a line in soft toy penguins.

Maybe Sainsburys will be better - I'm off to stalk their website. I don't suppose they will be far behind John Lewis.

[GlaceCherries]

Oh dear, actual tears here... and the music just steers you towards it so effectively. Damn them!

[Shlep]

Didn't really like it, tbh. My favourite was 2012, but I tbh loved all of them from 2010 apart from this one, I found it a bit disappointing.

[KnackeredMuchly]

Not seen it yet, can't wait!

Nothing can top their little boy and his eagerness to give a present though sniff