to think I Can't Believe It's Not Butter...

[MBT1987]

Should change its name?

I've just been shown that "I Can't Believe It's Not Butter" abbreviates to "ICBIN Butter".

I feel shocked and deceived. Is this butter or isn't it?

Frankly, "I'm Not Really Sure If This Is Butter Or Not" would be more suitable.

[WelshMaenad]

It Is Patently Obvious That This Is Not Butter?

[MammaTJ]

It's clearly not butter though. The name is trying to make people think it tastes like butter, but it tastes nothing like it.

[ISeeYouShiverWithAntici]

I am butter.

I beg to differ.

Not only is it most certainly not butter. It in no way tastes anything close to butter.

Foul, foul stuff.

And the colour! horrible.

[Binkyridesagain]

Personally I think it should be called 'I can't believe people eat this shit'

[DonnaDishwater]

I prefer the cheaper version "Wot, not butter?"!

[EverythingsDozy]

"This crap is butter than that crap"

[Balaboosta]

It's not butter. That's what the name means. I Can't Belueve They Called it That.

[MBT1987]

I'm waiting for Lidl's "F#@K ME, MARGARINE!"

[ISeeYouShiverWithAntici]

I agree.

there's a tub in my fridge atm.

I asked my husband to buy some butter on his way home from work.

He came through the door with that.

I nearly divorced him

It's still there.

About 2 months later.

of course, the obvious question is why haven't I thrown it away. Nobody is willing to eat it. But that would be wasting food. Which I abhor.

Playing fast and loose with the word 'food' there, of course.

[drnoitall]

Binky - that's made me laugh, now I've woken the babby!
"I can't believe people eat that shit"!! ;-)

[ISeeYouShiverWithAntici]

Oh, they already do that.

[SoleSource]

I like Clover.

Flame me

[MBT1987]

WHY IS THERE A HOLE IN THAT TUB????

[ISeeYouShiverWithAntici]

Well, you named it...

[ISeeYouShiverWithAntici]

Was I too literal?

[MBT1987]

I am scarred for life.

Probably shouldn't have microwaved the tub first.

[hoppingElephant]

The hole is so you can use it as a bin, like all lidl crap :-)

[ISeeYouShiverWithAntici]

[gordyslovesheep]

I'd rather eat this

[pancakedayiscoming]

MBT!!!

I'm a purist, I don't have a clue what you're all on about.

[5OBalesofHay]

We call them all 'Bugger me its marge'

[MBT1987]

Doesn't Bugger Me It's Marge have a smaller hole?

[ariadneoliver]

You're right, a rebrand is needed

[DonnaDishwater]

Lidl is a good supermarket!

[Pimpf]

I can't believe that anyone would think that plastic shit is anything. Like butter