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to think I Can't Believe It's Not Butter...

(28 Posts)
MBT1987 Tue 11-Mar-14 22:10:07

Should change its name?

I've just been shown that "I Can't Believe It's Not Butter" abbreviates to "ICBIN Butter".

I feel shocked and deceived. Is this butter or isn't it?

Frankly, "I'm Not Really Sure If This Is Butter Or Not" would be more suitable.

WelshMaenad Tue 11-Mar-14 22:12:46

It Is Patently Obvious That This Is Not Butter?

MammaTJ Tue 11-Mar-14 22:13:25

It's clearly not butter though. The name is trying to make people think it tastes like butter, but it tastes nothing like it.

ISeeYouShiverWithAntici Tue 11-Mar-14 22:13:27

grin I am butter.

I beg to differ.

Not only is it most certainly not butter. It in no way tastes anything close to butter.

Foul, foul stuff.

And the colour! horrible.

Binkyridesagain Tue 11-Mar-14 22:14:23

Personally I think it should be called 'I can't believe people eat this shit'

DonnaDishwater Tue 11-Mar-14 22:15:06

I prefer the cheaper version "Wot, not butter?"!

Balaboosta Tue 11-Mar-14 22:16:11

It's not butter. That's what the name means. I Can't Belueve They Called it That.

EverythingsDozy Tue 11-Mar-14 22:16:11

"This crap is butter than that crap" grin

ISeeYouShiverWithAntici Tue 11-Mar-14 22:16:14

I agree.

there's a tub in my fridge atm.

I asked my husband to buy some butter on his way home from work.

He came through the door with that.

I nearly divorced him grin

It's still there.

About 2 months later.

hmm of course, the obvious question is why haven't I thrown it away. Nobody is willing to eat it. But that would be wasting food. Which I abhor.

Playing fast and loose with the word 'food' there, of course.

MBT1987 Tue 11-Mar-14 22:16:14

I'm waiting for Lidl's "F#@K ME, MARGARINE!"

drnoitall Tue 11-Mar-14 22:22:16

Binky - that's made me laugh, now I've woken the babby!
"I can't believe people eat that shit"!! ;-)

ISeeYouShiverWithAntici Tue 11-Mar-14 22:26:28

Oh, they already do that.

SoleSource Tue 11-Mar-14 22:29:26

I like Clover.

Flame me

MBT1987 Tue 11-Mar-14 22:31:12


ISeeYouShiverWithAntici Tue 11-Mar-14 22:32:09

Well, you named it...

ISeeYouShiverWithAntici Tue 11-Mar-14 22:32:27

Was I too literal?


MBT1987 Tue 11-Mar-14 22:34:32

I am scarred for life.

Probably shouldn't have microwaved the tub first.

hoppingElephant Tue 11-Mar-14 22:35:04

The hole is so you can use it as a bin, like all lidl crap :-)

ISeeYouShiverWithAntici Tue 11-Mar-14 22:35:15


gordyslovesheep Tue 11-Mar-14 22:35:40

I'd rather eat this

pancakedayiscoming Tue 11-Mar-14 22:36:11


I'm a purist, I don't have a clue what you're all on about.

5OBalesofHay Tue 11-Mar-14 22:36:12

We call them all 'Bugger me its marge'

MBT1987 Tue 11-Mar-14 22:37:46

Doesn't Bugger Me It's Marge have a smaller hole?

ariadneoliver Tue 11-Mar-14 22:39:00

You're right, a rebrand is needed


DonnaDishwater Tue 11-Mar-14 22:41:23

Lidl is a good supermarket!

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