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to think the American Red Cross shouldn't be advertising under Red Cross on mumsnet?

(7 Posts)
EmmelineGoulden Fri 21-Feb-14 15:12:14

I know people from all over the world can read this site, but it is predominantly British and I'm currently reading it in Britain (something advertising networks should be able to tell from my IP address). So I was a bit surprised to click on the Red Cross banner advert at the top of the page and be taken to the American Red Cross website. There was a smaller print American Red Cross tag line on the banner ad but I hadn't noticed it when I clicked.

Am I being unreasonable to think that given there is a British Red Cross, they should take more care to avoid confusion?

MaidOfStars Fri 21-Feb-14 16:35:38

Assuming you wouldn't have clicked on it if you'd known it was the American Red Cross, I'd say they've advertised it just right....

EmmelineGoulden Fri 21-Feb-14 18:21:19

True Maid. Maybe I should just admire their ruthlessness grin.

DarlingGrace Fri 21-Feb-14 18:22:58

I always thought of the Red Cross and Red Crescent as an International and humane organisation.

steff13 Fri 21-Feb-14 18:25:09

I guess the American Red Cross pays for ad space on Mumsnet, but I doubt they specifically control who is able to view the ad. Wouldn't that be something left up to the website itself?

ItsAllGoingToBeFine Fri 21-Feb-14 18:26:31

All of the ads I see on mn mobile site are american...

EmmelineGoulden Fri 21-Feb-14 19:48:16

Darling there are independent Red Cross/Crescent Societies in each country (generally) with shared values and similar missions but with individual characteristics (for instance, the American Red Cross runs the USA's major blood donation system).

I was partly surprised to see the American Red Cross advertising because I thought it was generally the case with franchised charities that they weren't allowed to ply for donations in their sister organizations' territories.

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