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To feel really uncomfortable with this Avon perfume marketing

(19 Posts)
Fishandjam Sat 08-Feb-14 20:31:17

Idly flicking through the latest Avon catalogue, and came to page 76/77, a double spread for a perfume called Secret Fantasy. The strapline is "sweet. innocent. warm".

It uses this photo. In the catalogue, the model looks even more childlike.

It gives me the creeps, especially when coupled with the perfume name and strapline.

WIBU to write to Avon pointing out that this is at the very least verging on inappropriate? Or am I overreacting?

Gossipyfishwife Sat 08-Feb-14 20:36:24

Dunno really. I wouldn't have read much into it other than normal advertising dream selling bullshit, but I am a gossip of very little brain.

Branleuse Sat 08-Feb-14 20:36:49


PansOnFire Sat 08-Feb-14 20:37:58

That's awful, YWNBU to write to them.

CoffeeTea103 Sat 08-Feb-14 20:38:15

Ott much? Can't see anything wrong really.

Innogen Sat 08-Feb-14 20:39:05


DanceParty Sat 08-Feb-14 20:39:29

Sex sells. Always has, and always will. They will get away with brushing as 'close to the line' as they can. This is an example of that.

Fishandjam Sat 08-Feb-14 20:40:21

coffeetea, I did say I might be overreacting smile

traininthedistance Sat 08-Feb-14 21:09:29

She looks about 12 and heavily eroticised - YANBU!

frankyboop Sat 08-Feb-14 21:10:22

I don't think YABU, she looks like a child! shock

Darkesteyes Sat 08-Feb-14 21:12:42

She does look very young. I remember the Avon of the 80s Totally different. I wish they would bring back their Occur fragrance.

LurcioLovesFrankie Sat 08-Feb-14 21:15:58

Weird strapline. I would of thought most women wear perfume to make themselves feel sexually attractive - so why the hell market it with the word "innocent"? That's just bizarre.

The photo you've linked to looks like a woman in her early 20s, though, so I'm not particularly freaked out by that.

PoppyAmex Sat 08-Feb-14 21:17:18

the text is in Portuguese and it very clearly claims it's aimed at "sexy young girls" not women. Horrible.


steff13 Sat 08-Feb-14 21:19:55

The model's name is Courtney Vogler, and she's 16. I don't agree with the sexualizing of teenagers, but fashion models are typically young teenagers, aren't they? She's been a model since she was 12, certainly her parents bare some of the blame for her being sexualized.

SantasLittleMonkeyButler Sat 08-Feb-14 21:20:31

YANBU. It made me a little uneasy too. Labelling a young girl as a "Secret Fantasy".

specialsubject Sat 08-Feb-14 21:26:00

she is very young, models are dumped and dirt by the time they are 25 unless famous for something else.

But what are you expecting from a cosmetics company? Sense? Intelligence?

meanwhile I am supposed to be a grownup and so am not going to snigger childishly at the no-doubt-phone-induced substitution of 'bare' for 'bear'....

steff13 Sat 08-Feb-14 21:31:29

Oh my gosh, I'm on my laptop, I can't even blame anything by my dumb fingers mising up the letters.

steff13 Sat 08-Feb-14 21:32:14

mixing! Oh my goodness!

ThisIsMyRealName Sat 08-Feb-14 21:32:48

I think you are probably not BU.

It's the use of the word 'innocent' that makes me a bit hmm. If not for that I probably wouldn't have thought anything of it. Although she does look young.

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