...because they couldn't give a turkey stuffing about your Christmas Day, they only want your money...the bottom line is, John Lewis and Wonga are as bad as one another cute little forest animals or not!
It seems the word has gone out among the ad agencies..... 'Tug at the old heart-strings lads. Everyone's having far too easy a time of it at the moment. What would really get the nation spending is a load of mawkish sentimentality!'
Coca cola are the worst! They are probably one of the most profitable companies in history and what do they do? Simply drape one of their lorries in a few bulbs and that's it. Year after year after year. Make some bloody effort you tooth rotting, poison endorsing, child catchers!!
JL is a partnership and everyone that works for them in a partner in the business. They do want you to spend your money there of course, but to compare this to the extremely dubious, almost loan shark like practices of Wonga is ridiculous.
I do remember being confused last year when people were being all touched by their ad and I thought the creepy stalker snowman was the stuff of nightmares... but each to their own. Exactly! I could hardly bear to watch it. I'd have loved to have seen him reduced to a puddle two feet inside the department store door.
I really can't understand all this fuss over an over-sentimental cartoon ad, (though the artwork is good I must admit), I'm as prone to anyone to choking up (still haven't been brave enough to see War Horse) but this does nothing for me.
And if I have to see Myleene doing that blowy hair thing one more time I'll scream.
Personally I quite like the new JL animation, but loathe the tedious vocal that goes with it. Who cares, its just an advert isn't it. Of course JL want us to spend money, that's how business works.
Christmas is for most traders, the high point of their year. I'm much more depressed by the cynicism of eg BHS who flog mountains of useless tat destined straight for landfill as soon as the tinsel comes down.
At least JL encourage shoppers (who can afford it) to buy quality items that will please and be used by the recipient.