Tesco and their 'All I want for Christmas is a puppy' advert(66 Posts)
Woah! AIBU to think they have messed up bigggg time here?! (and never shop there again?!)
There is a picture in their Christmas magazine of a blurred child in front of a chalkboard which says " All I want for Christmas is a Puppy"
Their FB page is full of complaints and Tesco are denying any wrong doing, saying that it's just a picture and they are not encouraging people to buy dogs for Christmas.
God, they just keep getting it so wrong, don't they?
Dear tesco and asda,
Please see John Lewis for how to do a Christmas advertising campaign.
I'm a dog breeder and I'm already getting the bloody christmas emails. No I cannot deliver you a puppy on christmas morning that is exactly eight weeks old and has the markings you want. I don't have a vending machine of puppies. I don't care that all your children will be so happy on christmas morning when they get a puppy, they'll be just as happy with a new xbox or whatever other consumer crap you buy. If you want a puppy, put some damned thought in to it.
I haven't seen the magazine so can't see the opposite page (which I feel is totally relevant to the context) but as far as I can see it's just a picture of a child having written what they want for Christmas. Which is a puppy. Loads of children want puppies for Christmas, I don't see that this is an advert, just a typical Christmas scene. Big fuss over nothing IMO. You'd have to be an idiot if seeing that advert made you think "Oh, I'll buy a puppy for Christmas because Tesco is telling me to!"
Also, all these people refusing to shop there until the advert is removed, it's in a magazine, that's already been published. It can't be magically wiped from all magazines that people have taken from the shop. The best they can do is remove magazines that haven't been taken yet and re-publish without the picture.
But Tescos don't sell puppies.
So on balance, I think they are unlikely to be advertising them.
They have used the image in an advertising brochure.
No they are not selling puppies, it's not an advert for a puppy, but it's a catalogue filled with Christmas gift ideas with GIFT GUIDE written on it in big red shiny letters and they are promoting an idea that animal welfare charities have worked very hard for years to discourage.
They could have used anything else in place of the word puppy that doesn't involve an animal being given like a toy.
In the same way that they were irresponsible to brand halloween costumes as 'psycho ward' outfits they are irresponsible to brand puppies as Christmas gifts.
They have teams of marketing people who are presumably well educated and well trained and someone on those teams should have had some idea of the campaigns against thoughtlessly buying animals as Christmas gifts and the problems faced by shelters in the new year when these pets become nuisances and get thrown out.
The opposite page has a set of personalised photo gifts. The photo's on these gifts are advertising photo's featured elsewhere in the magazine and show a family opening a present, a girl holding a doll, a boy playing drums in front of a Christmas tree, a baby, a woman laid on a rug reading something, a little girl playing with some bath products and two woman with their heads together while one of them holds a phone.
So they could have had "all I want for Christmas is a photo gift, a jute bag, a cushion, a baby doll, a mug, a drum kit, a calendar, a canvas frame, some bath stuff, a phone" anything relevant to the things they are selling.
It's an incredibly stupid phrase given the years of campaigning by animal welfare charities to stop people buying pets as Christmas presents. No it's not telling people to buy puppies, but it IS putting the idea out there that animals are acceptable presents. This is an advert in a GIFT GUIDE after all.
Erm, Tesco may not sell puppies, but they sure sell dog food, toys, and I think pet insurance!
This reminds me: maybe I should complain to Wilkinsons. As you walk past the pet food, toys, etc section in my local store, you see a notice which says, "did you know that pets can teach children responsibility?" in a speech bubble from a smiling staff member. Underneath it gives staff member's name and job title of "pets advisor" or something.
From the Dogs Trust
A DOG IS FOR LIFE: A DOG IS FOR LIFE, NOT JUST FOR CHRISTMAS
Our famous slogan was created by Clarissa Baldwin, Chief Executive, in 1978 but is still as relevant today.
The longstanding campaign aims to raise awareness of the consequences of treating dogs as gifts or toys. Every year hundreds of thousands of children plead for the latest fad or top toy on the market, only to discard them a few weeks after Christmas when the novelty wears off. Unfortunately, the same perception is also apparent with dogs. We are continually seeking to change this.
"A dog is for life, not just for Christmas".
Hmm I agree this is not great marketing, and wrong to promote any pet as a gift. But it is just something kids say.
What was the ad a few years ago where the family was inside having a lovely Christmas and then put the dog out in the snow? That was worse.
I used to work in animal rescue and actually puppies were rarely dumped after Xmas, it was always about 6 months later when they weren't so cute!
One year just before Xmas we had a family who wanted to give up their husky puppy, we said yes we have space bring it down, but they decided to hold on to it until after Xmas so they could have it in the photos!!!!
>Maybe they asked the child what they wanted for christmas & thats what the child said
in which case you'd have hoped there would be a responsible adult somewhere around who'd explain that pets - especially puppies - are living things not Christmas presents.
If they'd put "giraffe" instead of "puppy" it would have been cute and suitable.
It's not something a child has said though, not in this case.
It's something a team of advertising people and photographers have discussed, written on a wall, posed a child in front of and published in a supermarket Christmas Gift Guide circulated the length of the country despite bloody years of animal charities trying to get the opposite message across to people.
I don't see anything wrong, tbh. Most kids want a puppy for Christmas.
I understand that, but as they don't actually sell puppies I'd have to probably conclude they possibly aren't really trying to convince you to buy your child a puppy for Christmas.
Presumably what the advert is meant to imply is "Little Matilda wants a puppy for Christmas, but that a fecking awful idea - what you should do is buy some mass produced imported plastic shite that will be broken by Boxing Day anyway... and by the way, we have a huge selection here in our gift catologue all at very affordable prices".
Now you mention it though... a puppy might actually make quite a good christmas present ;-)
I would love a puppy for Christmas but I'm obviously not going to get one.
Some message in a magazine, though ill thought out, is not going to persuade me.
Join the discussion
Registering is free, easy, and means you can join in the discussion, get discounts, win prizes and lots more.Register now
Already registered with Mumsnet? Log in to leave your comment or alternatively, sign in with Facebook or Google.
Please login first.