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To think kinder are really sexist?

(88 Posts)
DSM Thu 03-Oct-13 20:00:21

Kinder eggs have launched new eggs - one with a pink topped wrapped and one blue.

Pink one contains dolls, blue ones cars.

How are they even allowed this?!

kali110 Mon 07-Oct-13 20:21:05

Think the bigger deal you make it then more impression it has on children.

Rhino71 Sun 06-Oct-13 17:47:33

I have 6 yr old B/G twins who love the new blue/ pink wrapping... Saves me loads of hassle. 66% in favour as well, big majority.

BlueStones Sun 06-Oct-13 17:24:50

"It's you doing the stereotyping" ... "Haven't you got anything else to worry about" ... "Does it actually SAY girl/boy" .... it's like Super Denial Bingo here today. grin

And Ponyo, evolutionary psychology was laughed out of the room some years ago now.

quoteunquote Sun 06-Oct-13 14:08:03

How pathetic of kinder, all my children boys and girls, get fed up with having the gender stuff pushed down their throats, they are really good at spotting sexist crap.

HazleNutt Sun 06-Oct-13 11:49:02

I didn't know you needed a penis to play with cars. Learning something every day.

Sparklingbrook Sun 06-Oct-13 11:22:42

grin Val.

Val007 Sun 06-Oct-13 11:20:44

It's a pity boy has a penis and girl has a vagina. I wonder how we can make these equal... Why don't we take these off and implant everybody with a peni-gina ;-). No.more.bloody.inequality. Hahahahahaaaaaa

kali110 Sun 06-Oct-13 11:15:09

I hated pink as a child def not drawn to it.

Smoorikins Sun 06-Oct-13 08:45:27

I understand why people argue that it is gender sterotyping. But how is it sexist?

I love the fact it is regarded as regressing too. The pink for girls/blue for boys is quite a modern invention - about the time of the second world war. Before then, despite a perception that pink was for boys and blue was for girls, evidence suggests that any colour was suitable for any child. Boys and girls both wore dresses in childhood.

Colour coding isn't an issue IMO. Yes, they have chosen 'typical' colours due to the relatively modern tradition of allocating colour to gender, but so what? If your daughter wants cars, buy her a blue one. If your son wants dolls, buy him a pink one. Or buy one of each and swap the wrappers.

Sexism is a real issue that causes real problems and divides. This? This is just chocolate and toys. And if you as a parent want to get het up about the pink for girls/blue for boys thing - well surely you are just as guilty, if not more so, for perpetuating it than the companies that provide the goods. If you were to buy your girl blue and your son pink you would be making a bigger statement.

FortyDoorsToNowhere Sun 06-Oct-13 08:39:47

My DS used to love the colour pink, until he went to school and was told by other children pink was for girls.

Normally I would be angry over this, but as my DC have gotten older anything to make my life easier is welcomed.

moldingsunbeams Sun 06-Oct-13 08:24:19

Message withdrawn at poster's request.

kali110 Sat 05-Oct-13 10:22:34

Alison we got those too

ridiculoussingle Sat 05-Oct-13 10:21:20

I'm really disappointed. Ds like the little animals you get in the eggs, but he wouldn't be seen dead buying something pink. He doesn't like the cars as they don't work properly. Guess we'll have to not buy them unless there's an alternative colour. Kinder, you just lost yourself a customer.....

HazleNutt Sat 05-Oct-13 10:11:39

Oh and who mentioned Germany - the eggs are the same blue and pink, but the advertising makes it clear that pink is only for girls. That's what the ad says: New and Only For Girls!

HazleNutt Sat 05-Oct-13 10:05:41

girls are in pink and boys in blue because they are instinctively drawn to those colours? Well, Not too long ago, pink was boys' colour and blue girls', so our nature and instincts have changed 180 degrees since then?

There's plenty wrong with telling children that they should only play with half of the available toys due to their gender.

KaseyM Sat 05-Oct-13 08:33:35

"So what you're saying is that in your mind you equate pink with girls and blue with boys. So actually the gender divide is in your mind..."

Hahahahahahaha! So....everywhere you go anything related to beauty and dolls just happens to be in pink and just happens to have pictures of only girls on the cover or be placed under "girls" and everywhere you go toy cars just happen to be packaged in any colour OTHER than pink with pictures of only boys playing with them but the gender divide is in OUR mind?!

Hilarious! All a big huge coincidence and the Kinder Marketing department have been living under a rock for the past two decades.


DontPanicMrMannering Sat 05-Oct-13 00:42:28

Argh how annoying hope they don't stay.

Dd1 is 4 and is very firmly conditioned already saying she won't wear "boys" stuff ie blue. Or "boys" toys ie fucking Blue.

It's not from us and it drives me mad. She also the other day congratulated me on fitting a new car seat for dd2 as I'd done a "boy's job" Wtf? ??

It is insidious people should care!

MomentForLife Sat 05-Oct-13 00:19:01

I quite like them for the fact that they toys seem to have improved, well as much as they could.

My DD was obsessed with Thomas but has moved on to Princesses and anything girly. Sometimes it's just what they like. Sometimes the Polly Pockets have a ride on the engines and it's great fun.

MOTU Sat 05-Oct-13 00:11:28

I actually think its good, cos my dd would be bitterly dissappointed by a "fashion doll" but would love a little car-this way I can buy one that she'll really like. I just watched the advert and they don't mention girls and boys, just the colours and the contents.

MackerelOfFact Fri 04-Oct-13 23:52:16

frogspoon I was always disappointed with the non-assembly ones too! A plastic toadstool was boring compared to a build-it-yourself crane or something.

I reckon they've just started to run out of ideas for the little toys, so someone has suggested putting 'girly' items in like plastic rings and things, only to worry that it might put (idiotic) parents from buying the product for their sons, or vice versa. They've got around this by making them pink and blue which is fairly universally understood symbolism.

Of course it's unnecessary but there's nothing to stop boys having the pink or girls having the blue in much the same way as there's nothing to stop a girl wearing a blue coat from the boys' section or a boy wearing a pink one from the girls'.

tiggerpigger Fri 04-Oct-13 23:49:11

Ffs, girls and boys have differences. Why try to make them the same? Nothing wrong with pink stuff for girls and blue stuff for boys. Jesus...

CheapBread Fri 04-Oct-13 23:33:28

Whilst they do pee me off I am sort of glad there's some hint as to what you'll get as dc likes the cars. However, just today we opened 2 pink ones, one had a pink flower ring, the other a blue chain bracelet, not so girly.

YoniBottsBumgina Fri 04-Oct-13 23:13:17

I could be wrong, but I'm sure they are labelled for girls/for boys in Germany. I will check next time I am at the supermarket. DS went straight for the blue one. He's at the age where anything pink will apparently burn his skin off if he dares to touch it. Ugh. Thanks ridiculously gender stereotyped society!

Sparklingbrook Fri 04-Oct-13 23:12:15

More discussion here

kali110 Fri 04-Oct-13 23:08:46

Plus the eggs arent labelled girl and boy.
Im happy as there is a better chance of getting what you want.
As soon as the limited ones go then ill prob stop buying them.

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