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To think that grammar matters and to ring Tesco to berate them for their "Same luxury, less lorries" sticker on my loo roll?

(162 Posts)
SmiteYouWithThunderbolts Sun 29-Sep-13 09:31:41

As the title says really... As if "10 Items or Less" wasn't infuriating enough, Tesco have now extended this to proudly proclaiming that they use LESS lorries to transport their packs of loo roll.

I would like to ring them just to scream the word "FEWER" down the phone at them.

It does matter, doesn't it? Ok, so perhaps in forums and private emails it matters less if there are a handful of errors here and there, but on advertising and packaging from a national supermarket chain, AIBU to expect them to at least use the correct words?

Did that bit of packaging really make it through every level of their massive marketing department without a single person pointing out the erroneous use of "less"? Or was it a conscious decision because... well... Nope, I cannot fathom the logic of why anyone would knowingly use the wrong word.

This actually made me cross enough to take a photo of the offending item and tweet it to Tesco. That was maybe slightly U of me. blush

ThePinkOcelot Sun 29-Sep-13 09:33:41

Got too much time on your hands?!

MissAnnersley Sun 29-Sep-13 09:35:04

I can't imagine caring. The meaning is perfectly clear so I don't think it matters.

SmiteYouWithThunderbolts Sun 29-Sep-13 09:35:48

Got too much time on your hands?!

What can I say? It's a distraction from running round after 4 dc (one of whom is autistic) and a husband recovering from knee surgery! grin

AKissIsNotAContract Sun 29-Sep-13 09:36:23

It would bother me too. Switch to Sainsburys

ll31 Sun 29-Sep-13 09:36:59

Not sure if I agree,tbh. Meaning is quite cLear. Languages change over time, think their use of less would be used by majority of English speakers. They're huge supermarket though so criticise away!

Lambzig Sun 29-Sep-13 09:38:40

Drives me crazy too.

The Ocado order confirmation screen used to say "your order has been successfully placed". I used to cringe every time. Thankfully they have changed it, so I guess enough people like me have complained.

CailinDana Sun 29-Sep-13 09:39:34

Bugs me too <pedant>. Seriously though I'm an editor and have a genuine love of language. I don't mind typos and mistakes in informal settings but when it's done by a large firm like this it drives me nuts. And then people say "it doesn't matter." GRR it does matter. To me language being used incorrectly is like hearing a lovely piece of music played totally off key.

SmiteYouWithThunderbolts Sun 29-Sep-13 09:41:38

CailinDana YES! That's exactly it. The English language is a beautiful thing and it horrifies me to see it used so carelessly.

Birdsgottafly Sun 29-Sep-13 09:42:00

YABU, it's a slogan, they don't have to be gramatically correct, just as rhyming poems don't.

They have looked for two words beginning with the same letter that make sense.

I don't see the problem with "10 or less", either, it is an easy read instruction.

ll31 Sun 29-Sep-13 09:42:03

What's wwrong with your order has been successfully placed? Maybe I need more coffee but don't see error?

DrHolmes Sun 29-Sep-13 09:46:02

Lambzig, do you mean it should have been: "your order has successfully been placed?"

Otherwise I am :s as to why it is incorrect!

Birdsgottafly Sun 29-Sep-13 09:46:19

If a full sentence was used in incorrect grammer then you would have a point, but both examples are not sentences ( and as said, one is a slogan).

ArgyMargy Sun 29-Sep-13 09:46:25

Bollocks, Birds! If they were trying to be alliterative & clever they would have done it with the first two words as well. Eg, Same Style, Less Lorries. It is pure ignorance and highly irritating so YANBU, OP. In fact well done and thank you. gringrin

ohmymimi Sun 29-Sep-13 09:48:02

I agree, it drives me potty, but I do inhabit Pedants' Corner.

SmiteYouWithThunderbolts Sun 29-Sep-13 09:49:34

I think I should check out Pedants' Corner. It sounds nice.

CailinDana Sun 29-Sep-13 09:50:22

To add I have no problem with meanings changing, new words emerging etc but I do expect large companies with billions of pounds to be able to hire people with an excellent standard of English.

RobinSparkles Sun 29-Sep-13 09:50:38

Fewer lorries would ruin the alliterative effect, although I kind of agree with you.

It's not as bad as the mistake that Topshop had on a sign, in our city centre, a few years ago but I can't even remember what it was now.

Lambzig Sun 29-Sep-13 09:52:57

It now says "your order has been placed successfully" which I think is right. It certainly sounds much less clumsy.

RemusLupinsBiggestGroupie Sun 29-Sep-13 09:55:15

Yanbu. This is nothing to do with language changing - it's just blatantly inaccurate.

Birdsgottafly Sun 29-Sep-13 09:57:11

Bollocks to you Argy grin, the two main words are "luxury" and "lorries", this is to justify why they cannot price match Lidl and Aldi and then they move on to the "we care about the planet" tactic.

Advertisers are asked to have a point, even to the simplest slogan and then chose the stand out words, it is phychologists that come up with this stuff, not people who hold PHD's in English.

DrHolmes Sun 29-Sep-13 09:57:44

I think the first way can be correct too as well as my suggestion.
But yes, I think it does sound less clumsy however, I doubt I would have complained!

CecilyP Sun 29-Sep-13 09:59:31

I actually think it sounds more clumsy, but I suppose the change will satisfy those who think a split infinitive is wrong (even though it isn't).

Primadonnagirl Sun 29-Sep-13 10:00:17

Smite are my heroine!! Are you running for parliament in the next election by any chance..Smite for PM!

ZillionChocolate Sun 29-Sep-13 10:18:22

Complain on fb/twitter so the pedants can agree and the non pedants can think you're an arsehole. I agree fwiw.

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