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To ban DP from calling a food van this

(174 Posts)
KnittedC Fri 24-May-13 16:42:22

DP, a chef, is looking into opening a food business; and thinking about a gourmet food van selling hot and cold sandwiches etc. He has mooted the following as a potential name... 'In Bread'.

I think (hope!) he is joking as it's the worst name I've ever heard, but he thinks it's funny. WIBU to LTB if he ever actually did it?

GetOrfMoiLand Fri 24-May-13 21:19:03

Earl of Sandwich already exists as a sandwich shop iirc.

namechangeofshame Fri 24-May-13 21:22:34

Ok examples of "gourmet" vans that trade at "StEAT" events in Bristol:

Coconut chilli
Tambo kitchen
Pizza monkey

Absolutely nit joke butty van names. If he wants to go gourmet he needs to go and look at events like these and research.

IneedAyoniNickname Fri 24-May-13 21:23:07

I like it, but agree its not gourmet.

There's already a sandwich bar called Upper Crust Gilmours I assume its a chain, at least it looks like one, so that might not be a possible name?

TruthSweet Fri 24-May-13 21:25:45

Just as long as he doesn't call it 'The Roach Coach'

GetOrfMoiLand Fri 24-May-13 21:27:06

What about Panem (Latin for bread) <pretentious tosser>

MortifiedAdams Fri 24-May-13 21:30:09

I love it!

Mine would be a soup van called "Roll With It"

MortifiedAdams Fri 24-May-13 21:31:09

GetOrf Panem would make me wonder why he named it after the Hunger Games grin

RiotsNotDiets Fri 24-May-13 21:34:44

There's a 'bap van' that drives around near me playing the batman theme tune.

GetOrfMoiLand Fri 24-May-13 21:36:26

Lol at the hunger games grin

QuintessentialOldDear Fri 24-May-13 21:37:10

Bread Line?

LavenderRally Fri 24-May-13 21:41:53

I don't get it! blush blush Is it because it rhymes with "In bed"? There's more to it, isn't there? In bed isn't funny!

GoodbyePorkPie Fri 24-May-13 21:43:51


In bread = Inbred

LavenderRally Fri 24-May-13 21:56:04

AHHHHHH! blush Thank you!

Well, there you go. Thickos like me (I appreciate this is a tiny minority of the population) won't get the joke. So, I say go for it - great marketing tactic to keep the riffraff away!

TheChaoGoesMu Fri 24-May-13 21:58:08

I like it. Its funny.

WilsonFrickett Fri 24-May-13 22:02:03

Not gourmet. But how gourmet can a butty van be?

Smugfearnleyshittingstool Fri 24-May-13 22:03:04

We had a similar business..... The bun run

AitchTwoOhOneTwo Fri 24-May-13 22:04:18

actually... it would totally give me the creeps... which is a bit poncey of me i know but let's say in humans in-breeding is Not Nice so not gourmet iykwim? i would immediately associate it with disease and, er, even rape. Not right at the front of my mind, granted, but it would be there enough for me to want to buy a sarnie off someone else.

AitchTwoOhOneTwo Fri 24-May-13 22:05:11

DH has always says he wants to have a cake business called Born to Bun, mind you. so it's not like i'm the expert here. wink

QuintessentialOldDear Fri 24-May-13 22:06:16

In bread conjures up Horsemeat ham and the like...

AitchTwoOhOneTwo Fri 24-May-13 22:06:53

yerp, that too, i think, Quint.

Punkatheart Fri 24-May-13 22:43:55

I think you need to be careful with branding. I do a little work for a friend who runs an advertising company specialising in names and branding for companies. I often brainstorm and provide a list of names for her clients. A name is more important than you think. It must fit the nature of the company, the client base etc etc. In Bread is not right for gourmet food, as so many people have pointed out. Puns for that end of the market are generally frowned upon. Also - it has been used already:

Also it is only bread he will supply? The name therefore will be misleading and very limited. It is about sandwiches - so the name should reflect this. Wit is OK - a certain kind of wit. So Inbetweeners would be OK, but SpreadEm would not.

If it is gourmet - get him to write down all the things connected with good quality sandwich food - on the lines of Posh Picnics...then something should emerge from that......

ivanapoo Fri 24-May-13 22:47:49

I like bready made.

QuintessentialOldDear Fri 24-May-13 22:48:11

Like Lord of Sandwich.

TiggyD Fri 24-May-13 22:48:52


poppycock6 Fri 24-May-13 23:00:46

What about 'well bread'?

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