I saw an advert for this today and went on to the website knowing what I would see there.
As expected they have made out that cereals like Cookie Crisp are a healthier choice than egg on toast, because they contain less fat.
First of all they have based the nutritional value of cookie crisp on a 30g serving which is so small, I dont think anyone actually only has 30g for breakfast, even kids. Yes, unsurprisingly egg on toast has more calories than this tiny serving of cereal, but the cereal contains a massive 18% of an adult's gda of sugar. But when you go on the 'why breakfast' info section of the site, it says nothing about sugar (apart from that apparently cereals can contribute 5% of your daily sugar needs )
Also they have used white bread for the egg on toast comparison (and have, I imagine chosen the saltiest and highest in calorie bread to do this) and have used 20g of salty marge rather than a scraping of unsalted butter.
Ok, so I know IABU to be surprised at this from Nestle given their past form, but this just makes me so cross. They are purposely playing on parents worries about ensuring that their child eats something for breakfast to peddle their shit. Yes I know sugar aint crack blah blah blah, but cookie crisp for breakfast every day is NOT a healthy start for a child, even if it does contain wholegrains and are low in fat. Yet Nestle are using a website like this to try and insist to parents that actually cereal is healthy.
AIBU to think this website is bullshit? Surely there must be some way of stopping this, this is why the children of this country are headed for an obesity crisis. They think that stuff like this is not only normal food, but healthy food.
Please or to access all these features
Please
or
to access all these features
AIBU?
Fucking Nestle and their 'Battle of the Breakfasts'
41 replies
goldiehorn · 31/01/2013 17:06
OP posts:
Don’t want to miss threads like this?
Weekly
Sign up to our weekly round up and get all the best threads sent straight to your inbox!
Log in to update your newsletter preferences.
You've subscribed!
Please create an account
To comment on this thread you need to create a Mumsnet account.