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to think the new ASDA advert is the biggest pile of sexist crap in a long time

(1000 Posts)
MaureenLove Mon 05-Nov-12 11:52:15

to think its trying to APPEAL to women? dur!

FrighteningPuffin Mon 05-Nov-12 12:56:12

It is fucking awful.

I did actual rage at the tv after it, dh was like hmm

JugglingWithPossibilities Mon 05-Nov-12 12:56:14

Bad judgement ending on "What's for tea, love ?" I thought.

Definitely a step too far there for me ... how about ending with a kid playing happily with a new toy and saying "Thanks Mum" smile - the sort of thing that makes Christmas worth the effort ....

Maybe cheesy, but much truer I reckon in the 21st century ... or I hope so anyway !

Mostly we care more about our DC's happiness than our DH's these days I think you'll find ... and if we cooked lunch it's their turn to do tea ... though mine actually does a mean Christmas dinner with a bit of team-work all round.

FrighteningPuffin Mon 05-Nov-12 12:58:17

Rage was equal between cunty husband and martyr of the year wife.


HeadlessForHalloween Mon 05-Nov-12 13:00:53

Haha! I didn't see the 50 shades book! I actually like that bit, maybe I should get it for mil for Christmas !

SirSugar Mon 05-Nov-12 13:01:42

I got mighty peed off when she sat down on the lowly poof at the lunch table

HeadlessForHalloween Mon 05-Nov-12 13:01:51

That sounds like a freaky superhero pair, "Cunty Husband and Martyr Wife!".

squoosh Mon 05-Nov-12 13:02:18

I saw this as yesterday and my flabber was gasted! What a load of sexist drivel.

'What's for tea?'

A kick up the jacksie you lazy, gluttonous shite.

justmatureenough2bdad Mon 05-Nov-12 13:03:25

i heard a radio advert for halfords the other day that was narrated by a woman and ran along the lines of...
"what to do when headlight bulb goes; don't touch it because of my nails, tell husband who will break somethingn else trying to change bulb; take it to halfords where they will do it for you...."

DW and I just stared at each other in slack-jawed amazement! we were both offended!

IvorHughJackolantern Mon 05-Nov-12 13:05:59

Irrelevant, I know, but how does her hair look so fucking bouncy at the end? She got up early, made a huge dinner bla bla bla - my hair never looks like that, even when I've just been to the hairdressers.

Anyway, that 'What's for tea love' at the end finished me off I'm afraid. An utter load of tripe.

Tressy Mon 05-Nov-12 13:07:10

I quite liked it the first time I saw it, as I thought it was trying to show how preparations can be manic and it was an antidoce to all the perfect christmas ads. But watched it properly and thought the message was just wrong!

My christmases were similar when I had little ones as I didn't have anyone to help out.

squoosh Mon 05-Nov-12 13:08:37

I've just re-watched and it's worse than I first thought. How patronising is that husband's look when she plonks her Martyred Mum Bum on that pouffe.

They're going for the 'cosy, busy, heartwarming, family Christmas' vibe.


GoldenPeppermintCreams Mon 05-Nov-12 13:09:42

I like the idea of THE manic Christmas preparations, but the whole mum think is too much.

CaseyShraeger Mon 05-Nov-12 13:09:58

But it's all OK, don't you see, because although she's spent weeks running herself ragged, they drink a toast to her during Christmas dinner. That always resolves any issues of gender politics...

miaowmix Mon 05-Nov-12 13:12:50

I can't believe she donned a Cath Kidston-esque apron to load the dishwasher after lunch. Still smiling. I would be necking a bottle of champers, never mind that feeble glass of red.

GoldenPeppermintCreams Mon 05-Nov-12 13:13:25

Don't know why I had a random capital word, and think=thing. <gets her coat>

Aboutlastnight Mon 05-Nov-12 13:14:18


My DP cooks for us, he gets the kids up in the morning when I have been working late shift. He looks after them when I am on nightshift, he cares fur them when I work at the weekend. He feeds them, he plays with them, he mops up poo, wee and tears.

He is more than capable of doing what I do...and more. We are a partnership, many, many families work this way.

squoosh Mon 05-Nov-12 13:14:40

Even in the kitchen it's Martyr Mum and Female Relative doing the washing up!

I'd rather spend Christmas with the grumpy farmer Dad from the Hovis Ads.

Chubfuddler Mon 05-Nov-12 13:14:45

And who actually prepares for Christmas like that? Its like chrustmas from 1970s - no internet, no shops open after 5.30, no sunday trading.

Surely asda should be showcasing how easy it can all be, she should be sat watching the X factor drinking a nice glass of cheap asda plonk while ordering all the kids toys from the asda website. Then lovely asda delivery man brings food shop.


GreenShadow Mon 05-Nov-12 13:16:08

But surely the whole point about the 'What's for tea' is to highlight what everyone has been saying upthread.

hhhhhhh Mon 05-Nov-12 13:18:19

Message withdrawn at poster's request.

hhhhhhh Mon 05-Nov-12 13:19:33

Message withdrawn at poster's request.

Whitamakafullo Mon 05-Nov-12 13:21:16

I knew there would be a thread about this advert grin

DH would have to remove the turkey from his arse if we were the couple in the advert.

Thank god we are not!

Chubfuddler Mon 05-Nov-12 13:23:37

See I thought the point of advertising was to make you buy the product.

Silly me.

squoosh Mon 05-Nov-12 13:23:44

MonthlyFullMoon The point of advertising is to get you to buy the product not for you just to remember it.

Advertising history is littered with memorable advertisements that got it so very, very wrong.

AmberLeaf Mon 05-Nov-12 13:25:13

Yeah its shit, but TBH its reality for many!

When I lived with the EX, I wasn't downtrodden, but I totally owned the christmas prep, utter control freak about it I suppose, but I enjoyed doing it. It had to be done in a particular way and no one else but me could do it.

I think lots of people adopt a similar approach. <surely its not just me?>

Im much more relaxed about it all these days, I just open a bottle at 10am 12pm and get on with it.

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