It really upset me when I saw it for the first (and so far only) time last night, they put it on right before question time.
I switched channels for a few seconds but not quite quick enough. I assume it's a trailer for a panorama-type prog into care home abuse. It's horrible.
I know it's supposed to be horrible but I would like to choose whether to actually see this stuff on video, it's not like I have my head in the sand about abuse. I am just personally not strong enough to see things like that atm.
Actually I might just complain, now OP has reminded me...