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To not buy real ale

(26 Posts)
midoriway Fri 24-Jun-11 14:00:22

I'll drink it happily if someone else does the choosing, but this website reminded me of just how bad brewers in this country are at marketing and branding their beers.

Why the hell would I ask for a dogs bollocks, or a drew peacock etc.

AuntieMonica Fri 24-Jun-11 14:02:36

no less a name than a 'slow comfortable screw' or 'slippery nipple' grin

would rather have a Bishops Finger, personally

roybosh Fri 24-Jun-11 14:02:54

Why not?

I bet you buy some shite that is branded in a fancy pink sugary way

erebus Fri 24-Jun-11 14:05:05

Such real ale names are supposed to be funny in a slightly risqué, ooh missus way!

I wouldn't get wound up about it myself!

PaisleyLeaf Fri 24-Jun-11 14:05:54

'Baz's Bonce Blower' seemed to go down pretty well at our local when they had a beer festival on.

midoriway Fri 24-Jun-11 14:05:58

Roybosh- Not a bit. I love trappist ales, microbrews, beers that have branding that tries to explain what the drink is about, it is not about being pink and sparkly and "lady-friendly", just not shit.

midoriway Fri 24-Jun-11 14:08:50

erebus, not too wound up about it, just fascinated that an industry that is desperate for drinkers to choose a local brew, made with real craft and dedication, over some crappy multinational brewer, seems to go out of its way to alienate anyone who is not already a committed drinker.

So let me get this clear- I like real ales, I just think more people would like them if their marketing wasn't so shit.

COCKadoodledooo Fri 24-Jun-11 14:09:09

YABU. Who cares what it's called. Hops & barley - I'd rather have a pint than a bowl of muesli grin

TrilllianAstra Fri 24-Jun-11 14:13:59

Buy the drink that you will enjoy drinking.

So what if the name doesn't suit your sense of humour? It doesn't affect the taste.

I love ale, what area are you in? Any good local breweries?

LolaRennt Fri 24-Jun-11 14:14:35

YABU, you should be sold by quality not marketing. Many of the smaller brewers can't afford to pay for fancy marketing and its not what its about anyway

AuntieMonica Fri 24-Jun-11 14:14:59

i love real ale, but for me, part of the beauty of it IS the local aspect, the fact you can travel across the breadth of the country and never find 2 brews exactly the same.

the naming of a local brew is often a result of a local in-joke or linked to local folk lore.

the name is part of the 'charm' - lets face it, some of the beers are almost as hideous as the names they have wink

midoriway Fri 24-Jun-11 14:16:21

I care about what they are called, because I would like to see the industry, which is full of committed talented people, dedicated to producing a top quality product, get past the phnarr phnarr, and give these amazing drinks a real design presence, so the rest of the world gets excited, and demand increases, exports increase and everyone benefits.

You can do good beer branding without selling out, it is not all about glossy high jinks. The Belgians manage it, the American micro-brews manage it.

COCKadoodledooo Fri 24-Jun-11 14:25:51

Fair enough. Our local breweries don't seem to go for the ludicrous names though, in fact one of my fave local brews is GFB - which simply stands for 'good beer' grin

AuntieMonica Fri 24-Jun-11 14:26:07

and some american brewers come over here to do it too


gawd, could sink a pint right now

midoriway Fri 24-Jun-11 14:26:35

Trillan I'm in Birmingham, so plenty of local breweries. In fact we just had a new tiny local brewer start up nearby, the Two Towers Brewery. I was relieved they weren't trying to sell "trev's stinky old socks IPA" or "Buxom wenches, oooo-er Ale" link to them, they are doing this on a shoestring, they probably need all the help they can get.

TrilllianAstra Fri 24-Jun-11 14:29:04

My local brewery goes for names from the Classics: Pegasus, Sparta, Nero, Dionysus

midoriway Fri 24-Jun-11 14:29:50

Auntie Monica- See that is what happens, they have obviously consulted a british marketing person, who has lazily given them the advise that everyone likes their beer smutty, and the lazy branding continues.

Pendeen Fri 24-Jun-11 14:37:39

Our local brewery, Skinners in Truro sell a real ale called 'Ginger Tosser' which always sells well! smile

Nowtspecial Fri 24-Jun-11 14:43:44

I love a good stouty sort of ale but a pretentious name will put me right off wanting to buy it.

LunaticFringe Fri 24-Jun-11 15:19:20

Message withdrawn at poster's request.

midoriway Fri 24-Jun-11 15:39:24

A friend was working on a new campaign for Banks in Wolverhampton, and he told me the amazing fact that Banks on tap is not drunk after the keg has been opened 3 days. That is insanely fresh, fresher than the milk in your fridge. He did a little campaign that tried to get this idea across to people.

This is better marketing than all the "arse trumpeter" "worm wiggler" bollocks out there. Actually gives real information and tries to get new drinkers.

lisianthus Fri 24-Jun-11 17:00:07

YABU to not buy real ale. It is ace.

<grows beard, joins CAMRA>

Glitterknickaz Fri 24-Jun-11 17:02:11

Just don't try banana beer. It really does taste of bananas.
envy in the absence of a vomit icon.

msbuggywinkle Fri 24-Jun-11 17:07:24

My local microbrewery names its beers well, Summer Lightning is the best beer in the world. [sad pregnant woman who can't even find Erdinger zero any more]

Glitter DP like banana beer, he likes Cains raisin beer too which isn't as vomit inducing but still vile.

AuntieMonica Fri 24-Jun-11 17:09:14

Glitterknickaz that's just wrong, on so many levels. what a waste of a good drinking opportunity shock then <vomit> at banana.

I sort of get what you're saying OP, i was being facetious (often am at the mention of a decent pint <slurps>), but can you honestly say you have never just pointed and said 'I'll have a pint of that one'?

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