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AIBU?

to put an ad asking aspiring writers/reporters/reviewers if they want to work for free for me?

66 replies

TheMagnificentBathykolpian · 22/06/2011 14:15

Before I actually do it Grin I'd like to know if folks think this would be taking the piss or a good deal.

I am building a tourism website. atm it makes nothing. I'm just building it.

It's a HUGE job!

I was wondering about inviting people to contribute reviews, or reports or articles on attractions etc.

I wouldn't pay them, cos there's no money (yet!) but they would gain experience, they would have their by-line, building up their cv and experience, and if it became commercially viable, then I could start paying people for articles.

Is is exploiting? Or piss taking? Or unreasonable? Or just a waste of time because nobody would ever be interested?

What do you think?

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MumblingRagDoll · 22/06/2011 14:23

I doubt anyone with any talent would take it up....even "budding" writers can easily get work on sites like PPH....that's a site with legit writing jobs and also many which are suited to beginners...the low paid ones offer somethng like £5.00 per 1000 words....so yes...YABU and naive...anyone who WILL do it for free won't do a good job anyway. Poor grammar, construction and spelling will make your site look crap.

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Aworryingtrend · 22/06/2011 14:25

Do you means omething like TripAdvisor? As obviously that is an example of people can be willing to post content for free but as MRD says the writing is not necessarily of good quality and it is more of a 'community' with a reciprocal nature which encourages people to post reviews.

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MumblingRagDoll · 22/06/2011 14:25

I should add...I make my living writing content for various websites and it's not something which can be done easily or well by a new writer.

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MumblingRagDoll · 22/06/2011 14:27

I think the OP is after real "content" such as destination guides, general interest articles and perhaps a blog.

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TheMagnificentBathykolpian · 22/06/2011 14:27

That's a good point. Of course, they wouldn't be putting content directly onto the site, so I would correct any terrible errors Grin

PPH? Googled it - is it people per hour? Never heard of it, but that might be a good alternative, I could advertise the odd thing on there instead perhaps.

Thanks.

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TheMagnificentBathykolpian · 22/06/2011 14:28

Yes, I mean articles about specific attractions, reports of local events, that sort of thing.

Thanks to Mumbling, I now know about PPH and will have a look at it to see if it's an option for me.

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Punkatheart · 22/06/2011 14:30

Sorry, as a professional writer myself I have to agree with the other posters. Writing is a hard enough profession as it is - writers are wary of giving away things for free. But you can ask, look at the information and then judge.

Why not think of the website on a more professional basis - then contact some holiday companies and beg them for a small prize - weekend in a hotel - in return for free advertising on your site. Then you could have a writing competition. Of course, you would have to build up traffic....but it would possibly give you some better material....

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CallMeBubblesEverybodyDoes · 22/06/2011 14:31

I think it is a bit expoiting TBH. In the long run, I take it you are hoping to earn a decent income from your venture? It wouldn't be fair if the success of it had been down to people working for free whilst you were reaping the rewards after a time.

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TheMagnificentBathykolpian · 22/06/2011 14:32

That's a good idea. I have a photo competition planned, I thought that might generate traffic and get the site known. A writing competition would also be good. Thanks.

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TheRhubarb · 22/06/2011 14:32

I do this for a living and believe me, there are enough people out there who take the piss. I worked for a year on a migration website for £50pw and for that I was contributing 2 news stories every day, plus site content, replying to queries, pitching to advertisers, one feature every week plus content for his other 2 sites. I was working full time "for experience".

In my opinion, if you don't pay them then you will get shit content. Most professional writers only write for money. Those willing to do it for free may think they can write, but you'll spend all your time re-writing it to a readable standard.

I agree with MRD, it's a hard task and one that you won't get done for free. If you want your site to work then you need to have professional content or people will simply move on and for that you will need to pay.

However I'll accept a tenner per article Grin

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TheMagnificentBathykolpian · 22/06/2011 14:34

That's also a good point, CallMeBubbles. Unless I looked into some sort of profit share? (when there's profit!!)

I think I need to think of other things, don't I? Grin

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TheMagnificentBathykolpian · 22/06/2011 14:35

I'd pay you a tenner per article! Grin I am now wondering, seriously, if it is actually affordable. That site seems to suggest that it is not necessarily the many many hundreds of pounds per article I had thought it would be.

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jeckadeck · 22/06/2011 14:42

I'm afraid to say that Mumbling RagDoll's view of the world is an unrealistically optimistic one: its bloody nearly impossible if you're an aspiring as opposed to made it writer to get a foot in the door at the start and I think people who want to get the experience would sell their own grandmother into slavery for something to put on the CV. I happen to think asking people to work for free is unethical, even if its "fun" work like journalism but that is the way the world is at the moment. Therefore, if you're asking if its out of order, the answer from me is, yes it is taking the piss a bit, but unfortunately that won't stop people signing up so if you're asking whether you'll get any takers the answer is also yet.

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TheRhubarb · 22/06/2011 14:44

I'm scouting for work and have written travel articles before so if you PM me I'll charge you a tenner for articles that are up to 1,000 words (no more). You tell me on what subject and I'll send you a draft that you then check to see if it's in the style you like. You can request as many changes as you like, I'm responsible for editing the article and then when you are happy I can either put in on the site for you or you can. I invoice every Friday and will do as many articles as you like Smile

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OrdinaryJo · 22/06/2011 14:47

Don't mean to be rude, but how about if I said 'hey, I am a super groovy writer but I really need someone to build a website for me. Do you think they'll do it for nothing?'

There are a lot of sites like PPH where writers essentially bid against each other for work. The writers you actually want to use may not (will not) offer the lowest bids, not when there's people out there willing to work for pennies a word, or even less.

OP, if you're serious you need to think about what you can offer instead of money, and a byline won't really cut it - are millions of people going to see this work, are writers going to be offered freebies to review, for example? I do food reviewing which is very badly paid, but I get a meal out for two people every time, so that kind of makes up for it IYSWIM.

Shock at Rhubarb - that sounds like a fun job, where do I sign up Grin

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fgaaagh · 22/06/2011 14:48

You're wanting people to contribute their work to help you build your business online. Personally, I think you'll get some low quality stuff coming through - but anyone with quality writing to send to you is either a mug or not very good.

Either evolve it into a user community model (but you're perhaps entering a flooded market unless it's a specific angle...) or pay for quality content to be written (or write it yourself until you're in a position to pay real writers).

You might want to look at this from the POV of a potential writer:

"I'm a writer 20 miles down the road from TheMagnificentBathykolpian. I have written a great article on family activity days within 20 miles of me, using only public transport. What is my motivation?"

The answer will be something like: either to share the info (to be genuinely helpful) - not to a professional standard e.g. accurate, good writing.. or it will be to advance my position in some way e.g. free exposure as a writer maybe? In which case: why would the writer help you build YOUR business from nothing as it won't offer an established reader base....

In other words, when people write for free they still expect something in return. Good exposure to existing readers, reputation enhancement (for the CV e.g. I had an article published by The Guardian, etc)... currently you can offer none of the small benefits writers for free would expect. Which leaves you with the shit writers or the total mugs.

You've got nothing to offer right now. THat won't always be the case though if you stick with your plans and build something with real value to offer unpaid writers...

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TheMagnificentBathykolpian · 22/06/2011 14:52

Yes, you are all right. Thank you so much for your honesty. I am forgetting all about my original thoughts and going with seeing how often I could pay someone to write something for me.

I think the site has great potential, it's already had some interest, lots of hits and enquiries. But you are right that I have nothing to offer someone that is going to make them want to put their time and effort in for nothing, (in the short term)

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Lunabelly · 22/06/2011 14:56

I'm an aces writer, got my whatever qualification it was in journalism and radio competences, mind you was about 20 years ago, ran a fanzine, the usual student crap.

But I'm two heartbeats short of agoraphobia. Don't get out much, you see. Don't see anything so cannot write about anything.
Am supposed to go to a gig tonight with DH, and I'm sitting here wondering how to get out of it. Even though the act is someone I've adored since I was nine. Just cannot bear the thought of stepping outside tonight.

I wrote a great story once, about a vengeful serial-killing wereshark. You had to be there.

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vess · 22/06/2011 15:05

Actually, lots of people might be able to write a good review of something they have enjoyed (or not) for free. people do read reviews, and find them helpfull (I know I do).
Reports and articles would need more thought, planning and research, so probably better if you pay someone to do them, even if it's not a lot. You probably won't need that many articles anyway.
Is the site up and running yet?

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berlinnovels · 22/06/2011 15:34

Rhubarb0 Not to be rude but if you have any experience at all you are horrifically underselling yourself. The site I work for (admittedly a specialist publication) pays around 50p a word.

I know how hard it is breaking into journalism at the moment but the second you go pro you should seriously up your rates. An 1000 word article (for me) is about two days' work if you take into account interviews etc.

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mdowdall · 22/06/2011 15:46

In my experience of this sector OP it is the SEO and general promotion of the site in terms of getting it up google rankings etc that is most important to its success. The writing is almost secondary in some respects, provided that it is of an okay-ish standard. The top sites often spend ludicrous amounts each month on ad-words and what-not hence writing costs etc are the least of your problems.
I don't think for a minute you are being unreasonable asking people to write things for free. They can only say no. You will probably get mainly monkeys coming through the door but you might drop on the odd bit of talent. (Also worth remembering that many so-called experienced journos can't write for toffee in any case...).

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TheMagnificentBathykolpian · 22/06/2011 15:52

Yes, vess it is live, but still being added to. Each item is only a few hundred words about the attraction, if the average is above 500 words, I'll eat my hat Grin. I then add photos. We're not taking essays, not at all.

It's in development. I've a long way to go. Am taking everyone's comments on board.

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TheMagnificentBathykolpian · 22/06/2011 15:54

Oh - search engines, when you type in the name of the area, we are on the first page in Yahoo and page 5 in google. That's if you just type the location, not the website name. If you type the location and say, list an attraction that I've got up there, for example, it returns page one.

So not too shabby. I think it's because there's no other site really covering what I cover in the way I do.

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mdowdall · 22/06/2011 15:59

Ah, well sounds pretty good OP. Good Luck.

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fgaaagh · 22/06/2011 16:00

mdowdall you've actually raised something that I was wondering about (the online marketing and promotion side of things, whether paid advertising or not) as I was reading. my brother runs his own SEO agency (search engine optimisation) but also offers web development of the actual websites almost as a sideline (he's an ex-programmer). I worked in his agency for 2 years (just doing admi, I don't claim to understand what he does - he has a background in IT but my own experience until that point was in a traditional print company) but I did have the opportunity to find out from a distance the money companies plough into creating the interest for their websites. in many cases, the online marketing budget dwarfed the budget allocation spend on other areas like print / etc.

Okay, his was with blue chip companies, but I was Shock at the revenue spent online to promote and market websites for clients - and I come from a traditional marketing background (tho in the charity sector mostly)! So it's not all about content, I did grasp that, but I didn't want to put the OP off even further...

I'm sure the OP will find these sorts of things out for herself (I'm sure her web development firm will offer SEO or paid marketing services or will at least have a good partner agency to recommend - if they don't do either then she'll know they're bad!).. she can always hire the expertise when she has built its initial presence to "boost" it from a tiny shoot into a proper business proposition.

Good luck, OP!

If you're anywhere near London and fancy hiring my brother, the last I heard he was charging £950 a day Grin and was getting increasing tempted to put up his rates further due to the recession - his work has been massively boosted in the current economic climate due to companies realising that e.g. paying for a print ad at £5000 with no identifiable return on investment is a poor choice vs. spending it online where you can measure the results... v. interesting to see, as I see spend in my own industry going down, and down and down HmmSad

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