Disregard the question of whether IABU by reading it in the first place
They've started a Dishy Dad's campaign. No real problem with the sentiment behind that.
It's the copy which accompanies it which has caused me to froth, ever so gently, at the mouth.
"Dishy Dads is our brand new campaign to encourage the nation's fathers to start cooking. And, to prove that all men have time to rustle up a meal, we asked three of busiest in the country, David Cameron, Nick Clegg and Ed Miliband, to share the quick, tasty recipes they use when it's their turn in the kitchen. Dads cooking sets a great example to kids and can make a real difference to their lives - just take a look at our quotes from some of the world's most famous chefs, all influenced by their foodie fathers."
So far, so gently patronising. But this is the paragraph which has caused me to consider boycotting the magazine, and, if I don't run out of chocolate get a handle on my annoyance, the supermarket:
"Dads donning the apron a few nights a week makes a big difference to mums, too, who can end up feeling more pressure than pleasure when cooking healthy, crowd pleasing suppers each day. Weekday meals don't have to be gourmet to be good, so come on Dishy Dads - get cooking!'
It's no real surprise that Slimey Dave's recipe is adapted from the River Cafe cookbook, that Nick Clegg's is 'cheap, quick and uncomplicated', and that Ed Miliband is making a mountain out of a molehill with his tuna melt.
It's so bloody self-righteous and patronising. And irritatingly smug. Look, a man with a pan in his hand! And he works too! Well done.
AIBU to be so annoyed by this?
Oh, and the survey part which accompanies this article is in association with Netmums
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AIBU?
to boycott the Sainsbury's magazine due to an incredibly patronising campaign?
67 replies
BaronessOrczy · 13/06/2011 14:37
OP posts:
zukiecat ·
13/06/2011 14:42
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cleverything ·
13/06/2011 14:55
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