What 5yo in his right mind will be interested by a book about butterflies, where the protagonist says "look" 10 times? Or one about a garden where the protagonist says "here", "not here", "here", "not here" ad infinitum. Given that the words "kill", "bang", "zap", "splat", "bad", "good", "poo", "snot" and "bum" are easily decodable, and probably account for 95% of the interests of 95% of boys, why don't they make reading books where monsters get splatted, fight, and use the bathroom? When doing the mandatory "and what do you think will happen now" with DS1, he has stopped suggesting that they all get poisoned or fall down a hole, and now offers up the bland endings that tally with what's in the book. Ugh.