I run a small business and, over the last few weeks have received several emails from a company called Al Global Media.
The emails come from an online magazine that they run called Lux.
The emails told me that my business had won an award and that I could receive a complimentary "package" (basically, a mention in their magazine and the right to use the award next to my business name for "marketing purposes").
Lo and behold, there were several much more elaborate "packages" that cost several hundreds to several thousand pounds.
I immediately smelt a rat and did not respond to the emails.
A bit of Googling suggests that this is a scam and that the awards are vanity awards and that businesses are randomly chosen and told they have "won".
I have told them I am not interested in vanity awards and they sent a reply denying that the awards are bogus.
Has anyone else heard of this outfit or had any dealings with them?
They appear in many industries. I was shortlisted for a genuine award (def genuine!) then got an email telling me I was a finalist for another.... then the public-facing generic enquiries account got an identical email.
They are all a bit of a scam though aren’t they? Have you seen the Dave Gorman show where he talks about the ‘product of the year’ awards (modern life is goodish series 3 ep 8) Massive brands signup to those and the company makes millions as the companies pay for the branding.
@buttonz they are just a bunch of idiots. Either take the freebie or just ignore them entirely. You'll be no better or worse off either way.
They give out awards like "best international MNer with names starting button and ending in z". Then upsell editorial packages and trophies to be featured in a magazine nobody reads on the back of your prestigious win.
(Although their emails are usually something to behold - an absolute carcrash essay of centralised formatting, fonts, italics and all the rest of it.)
newaverageAgree about the multiple award winners. apparently one of the worst for this is the wine industry, all those gold medal winner labels you see on the bottle mean nothing . Heard this on Radio 4 , must be true.