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Analysis of Xmas cards 2016

(46 Posts)
BerylStreep Tue 03-Jan-17 15:31:18

Following on from my previous analysis of Christmas cards in 2015 I have the updated report for Christmas 2016.

The main headlines:

There has been a 21% decrease in the number of cards received in the Streep household in 2016, from 67 to 53. This is likely to be as a result of the eldest child moving to big school, or a general decline in card sending, as opposed to us becoming less popular.

Despite the overall decrease in cards received, there has been a significant increase in the number of religious themed cards, a 33% rise from last year (from 6 to 8). Notably, a number of these cards were sent by friends in their mid-forties, as opposed the expected demographic of older card senders.

Whilst animals still represent the biggest card type, they now only represent 30% of all cards, down from 39% last year. Christmas characters (Santa & snowmen) have increased their share, from 19% of all cards, to 26% this year.

Within the animal category, this was the first year that there were no bears, polar or otherwise. This could indicate a loss in popularity across the board for bear species. Stags / deer and penguins remain the 2 biggest sub-types for animals, although penguins have reduced slightly (from 9 in 2015, to 5 this year). 2016 was a first for ladybirds (or indeed, any insect) to make an appearance on a Christmas card.

Snow scenes remained fairly constant, whereas there was a decrease in the type 'foliage' (comprised of Christmas trees and holly), down from 14% of all cards in 2015, to a mere 8% in 2016. In numeric terms, this is a reduction from 9 to 4 - representing a 56% fall in foliage related cards, which is somewhat at odds with the current hygge trend.

The following charts indicate the main trends.

BerylStreep Tue 03-Jan-17 15:32:40

2015 chart for comparison:

BeachysSnowyWellieBoots Tue 03-Jan-17 15:33:50


IceLemonGin Tue 03-Jan-17 15:36:34

May I ask what goes into your 'other' category? I'm seriously impressed!

steppemum Tue 03-Jan-17 15:43:02

you shoudl researhc the link between loss of bears and children going to big school.
(or conversely the link between primary school card choice and bears)

SleepFreeZone Tue 03-Jan-17 15:43:15


Mirandawest Tue 03-Jan-17 15:44:39

I am tempted to carry out a similar analysis here. Although I can only provide figures for 2016.

Mummyreindeerlegz Tue 03-Jan-17 15:44:52

How have I missed this?? I want to analyse my cards now 😍

BerylStreep Tue 03-Jan-17 15:46:00

And sub-types for comparison purposes:

BerylStreep Tue 03-Jan-17 15:48:21

'Other' includes foodstuffs (2) (Christmas puddings and peas), and one each of star, snowflake, and gift-wrapped present.

PhilODox Tue 03-Jan-17 16:30:20

Would a pug in a santa hat saying happy chrimbo be animal or other?

BerylStreep Tue 03-Jan-17 16:31:39

I'd go for animal. I think I might actually have the pug in a santa hat card.

AnthonyPandy Tue 03-Jan-17 16:34:28


Dear God.

weebarra Tue 03-Jan-17 16:42:31

Was the peas card a "peas on earth" pun card?

SwedishEdith Tue 03-Jan-17 16:49:37

Oh, I should be tidying up so I've done mine as well now.

Only 31 - kids keep in own room if get any - but figure gets lower each year.

Religious were from religious people.

There could be crossover categories of modern graphic with trees and stockings with an animal peeking out.

ZaZathecat Tue 03-Jan-17 16:53:38

I love that you do this grin
I haven't done the stats but reckon it's about the same in the Cat family. To add: approximately 30% of cards received were covered in glitter.

clary Tue 03-Jan-17 16:57:51

Ours are still up so detailed analysis must wait.

But one thing I have noticed is a big increase in "wreath" as a card motif this year. We have had at least 6.

Most common is still Santa.

We have had a good number of cards this year (100+), but the vaaaaassst majority have come from people on the DCs' paper rounds (4 rounds as DS1 has a different Sunday round) - many containing cash tips grin (tho not for me obv). Barely any from school mates and fewer and fewer from family/friends. I can't complain tho as I sent about 6 this year.

butterflymum Tue 03-Jan-17 17:01:01

Why do some 'charity' Christmas cards insist on using a picture that, other than by reading the words inside, you would have no idea it was meant to be for Christmas?

Only one such received here this year, but I always feel it looks odd displaying it with the 'usual' Christmas cards, yet I feel bad if I don't display it (even though sender is in a different country, so not liable to 'pop in' for a visit.

BerylStreep Tue 03-Jan-17 17:06:48

Peas were 'Happea Christmas'.

ZaZa I noticed a lot of glitter this year too!

Clary we didn't have any wreaths this year. I think we had about 4 last year.

ZaZathecat Tue 03-Jan-17 18:21:49

Oh I should probably add that the 2 usual Round Robins have not appeared this year. Maybe they read MN!

Mrsmadevans Wed 04-Jan-17 16:57:24

We had lots of animal ones and only a couple of religious scenes , lots of robins and stags (but that may be bias bc ppl know I love them and send them to me lol)

Wayfarersonbaby Fri 06-Jan-17 10:21:41

We had a huge number of robins this year - maybe 30% of all our cards were robins!

I noticed that the card design quality had dropped a bit. We used to get a good number of shiny high-design concept cards, often abstract or modernist designs. This year it's like everyone's bought cheaper packs <us too blush> so I wonder whether there is some deeper connection to economic insecurity as well as design trends. Like hemlines and recessions...? British winter birds = Brexit nostalgia? Cheaper cards = economic anxiety/instability? grin

bearsnumberonefan Fri 06-Jan-17 18:38:10

Oh this is so awesome! I feel sad that I just put mine in the recycling bin. Next year I will pay more attention to my cards

IggyPopsicle Fri 06-Jan-17 18:51:18

I can report, live from the Popsicle household, the following statistics:

A total of 10 Christmas cards were received, with a whopping 70% of these depicting animals including -
Polar Bears (3)
Cats (1)
Penguins (1)
Bears (1)
Assorted Woodland Creatures (1)

The remaining 30% of the stock displayed:
Glittery Xmas Tree (1)
Glittery Santa (1)
Baubles (1)

There is one other card which I have not included in my calculations, due to technical issues. The problem is that the front of the card has a spelling mistake, and says "Merry Chrismas." I only noticed the "t" was missing a few days ago and it has pissed me off ever since. It is definitely a commercially produced card, so there really is no excuse for this breathtaking oversight.

Unfortunately the sender of this particular card also spelt my name wrong on the inside. A shocking performance all round, I think you'll agree.

Notwhatiexpected Fri 06-Jan-17 18:53:55

Holy moly, you are all brilliant.

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