I began using the carrier when Beanie Boy was just 6 weeks old and found that it supported him very well - so well, he fell asleep within minutes of being put into it, thanks to the padded head and back support which hugged him close to me.
The adjustable straps are contoured and padded for comfort and it has an adjustable padded lumbar support which I love, as it helps to spread baby's weight. It is made from a washable, wipeable fabric which is especially good for my little man who has bad reflux and isn't too choosy about where he spits up.
The carrier body is made from special BreatheFreshTM fabric which helps to keep you and baby cool and comfortable. There is also a little pocket on the front of the carrier, just big enough to store bank cards, coins or a small set of keys to keep you totally hands-free.
The Flip is so versatile, you can have baby riding outwards to see the world or parent facing when sleeping. As baby grows and is better able to support themselves you can wear the Flip as a backpack. It is funky enough to be worn by Mums or Dads and comes with a double-sided Wonder Cover bib which attaches to the carrier to protect from baby's dribbles and spit ups whilst at the same time adding style. The Wonder Cover comes in a choice of colours.