Roisin Donnelly is Corporate Marketing Director for Procter & Gamble UK and Ireland. She is responsible for marketing on all P&G brands, including some of the most iconic names in marketing like Pampers, Gillette, Pantene, Ariel, Max Factor and Olay. She has been instrumental in designing and delivering P&G’s “Thank You, Mum” campaign in the UK as well as leading all the company’s individual brand programmes in the UK linked to P&G’s sponsorship of the Olympic Games.
Her previous roles include Marketing Director for Fine Fragrance in North and South America where she launched Hugo Boss, now global market leader. Before this she was Marketing Director for Cosmetics and Fragrances for Western Europe, Eastern Europe, Middle East and Africa.
She has also led the UK and Western European haircare business launching Wash & Go and then Pantene which both achieved market leadership across UK and Europe.
Roisin is passionate about innovation and has led P&G’s increased marketing in new media. Roisin is a firm advocate of incorporating sustainability into brand communications and has been widely recognised for her role in driving the Ariel Turn to 30 campaigns, as well as the launch of Ariel Excel Gel, which have revolutionised UK consumers’ attitudes to cold-water laundry washing.
Roisin is Chairman of Cosmetic Executive Women, a Fellow and Former President of the Marketing Society, and is a Council member for the UK’s Advertising Standards Agency (ASA). She is on the Fundraising, Marketing and Communications Board of Cancer Research UK, is a member of the Marketing Group of Great Britain and is an Associate Member of The Thirty Club.
After graduating from Oxford, Sara spent the first 18 years of her career agency side. She started off at JWT in London followed by a stint in Bangkok and then a run of London working on clients that continue to thrive (Unilever, Nestle, P&G, AOL). Her last agency job was as a Managing Partner at Grey, heading up account management.
Sara then crossed over to the 'other side' with a group role at BT swiftly followed by the role of Marketing Communications Director for Barclays UK Retail Bank. Sara has recently been asked to step up to the role of Marketing Director sitting on the Executive Committee with responsibility for marketing insight, strategy and communications for all business and personal customers.
Sara is also Vice-Chair of ISBA, a member of the General Media Panel for the ASA, Treasurer of the Advertising Association’s Front Foot Initiative and one of the newly formed client panel for the IPA.
Steve was appointed as Chief Marketing Officer (Executive Director, Marketing) for ASDA in May of 2012. He began his career in New York City at J. Walter Thompson in media and account management. He progressed to client side marketing with a move to the US telecommunications giant, AT&T, and then on to the world of media and outdoor action sports, running sales and marketing for the on/off line media business of Resort Sports Network.
After nine years in marketing and media, Steve entered the dynamic world of retail joining the Belgian-based Delhaize Group’s Hannaford Supermarket chain. Steve stayed with Delhaize for nine years as a senior executive responsible for a mix of marketing, merchandising, strategy, communications and corporate affairs at four of the retail banners within the Group taking him through Maine, Florida, North Carolina and Belgium.
Following the three years in Belgium, Steve changed employers and joined the Walmart International division straight into China as the Chief Marketing Officer for Walmart China and SVP/GM of Sam’s Club China.
In May of 2012 he was asked to come to ASDA to fill the Chief Marketing Officer role where he is responsible for all traditional, digital and social marketing, customer insights, data, pricing analytics, customer call centres, public affairs and all facets of ASDA’s successful private brands.
Matt Atkinson joined Tesco in 2011 as Group Marketing and Chief Digital Officer. Before joining Tesco, Matt was the Global CEO of HAVAS's digital and data businesses. He was also the country CEO of HAVAS-owned EHS, who have worked with Tesco for over a decade.
Prior to this, Matt had a diverse background in marketing, brand and agency management, working with big global brands and setting up international businesses, including a period of time setting up agencies in Asia. Matt started his career at Procter and Gamble.
Prior to her current role, Elizabeth was Executive Marketing Director for Boots from 2007 until 2013, after she had re-joined Boots as Managing Director of Boots Opticians in November 2006. She has worked for Boots previously, some 16 years ago as Group Buyer. Before joining Boots Opticians, Elizabeth worked for DSG International Plc for 10 years, where she held a number of senior positions, including Marketing Director, Group Marketing Director and Managing Director of The Link. She is a member and past President of Women in Advertising and Communications Club (WACL). She was a member of the ASA Council for six years having stepped down after serving two terms in April 2012. In August 2013, Elizabeth became a Fellow of the Marketing Society and was recently awarded a Cosmetic Executive Women UK, 2013 Achiever Award.
Fiona has worked for the toy company since 2000 where she joined as a Brand Director for Europe North. Developing strong sales and marketing experience saw advancement to National Account Director, Marketing Director, Head of Sales and most recently Vice President and General Manager LEGO UK. Prior to joining the LEGO Group, Fiona has worked for The Walt Disney Company, Hasbro and Kellogg Company.
Rachel started her career in advertising as a graduate at Bates Dorland before progressing to account director roles at WTCS and M&C Saatchi Australia.
Moving to client side marketing at Marks & Spencer, Rachel held senior marketing roles working on the Food part of the business as well as relaunching their CSR strategy Currently, Rachel is Head of Marketing, Brand for John Lewis, where her key responsibility is the delivery of the Partnership's' Christmas marketing campaign, previously she was Head of Marketing, Fashion & Beauty responsible for changing the perception of Fashion at John Lewis, launching the CRM programme for Beauty as well as driving the omni channel marketing strategy for Nursery.
Emma studied Experimental Psychology at Oxford University and then joined Unilever where she spent 17 years , as a brands enthusiast, innovating and marketing some of Unilever’s most popular brands across the UK, Europe and Latin America.
She then became marketing director of her favourite restaurant chain , PizzaExpress, where her introduction of app-based mobile payments won her Marketing Week’s Engage Award for Innovation of the Year in 2012.
Now, as Group Marketing Director for Merlin Entertainments plc, Emma’s role is to drive the value of the Merlin brand, as well as being on a mission to optimise its digital guest journey experience, helping fulfil Merlin’s mission to deliver magical experiences to the millions of families who, each year, visit one of their 100 attractions worldwide.
After a year spent researching milk production in rural Mexico, Lily joined Unilever as a graduate and worked on the Wall’s ice cream portfolio across a number of brands and roles. She then took a career break and joined Raleigh International as a PR manager, based in Borneo.
For the past seven years Lily has worked for Cadbury, and now Mondelez, as a Marketing Manager. In her time working on the Cadbury brand she has done a variety of roles, including a 3 year stint as Global Marketing Manager for Cadbury Dairy Milk, managing the consumer activation of the London 2012 Olympics and latterly running the Cadbury seasonal portfolio.
Roberta started her career as a copywriter for a boutique advertising agency in Italy before moving to Dublin to work for Fiat Group Automobiles Ireland. She was then appointed by the UK NSC to work on the re-launch of the Fiat brand and the launch of the iconic Fiat 500.
She has played a significant role in designing and implementing the local Fiat 500 marketing communications strategy, which has taken the brand to an established leadership position in the UK. Most of the campaigns she has originated through the different consumer touch points are now considered best practice in the EMEA region and have been rolled out in a number of different markets.
In the last few years, she has progressively taken responsibility for through the line communications of all Fiat brands, successfully delivering a positive shift in awareness, image and loyalty across the range.
Sue is MediaCom’s CSO. With the media landscape changing as it is, Sue is responsible for delivering a strategic edge, both in terms of communications planning for our clients and in terms of ensuring MediaCom UK is a step ahead.
Sue has worked for MediaCom and its predecessor The Media Business since 1990 – one of a core team that has grown the business to be number one in the UK, the first £1bn agency ever, and Campaign’s Media Agency of the Decade and Media Agency of the Year.
As CSO she drives the strategy for MediaCom in the UK. Convinced that we’re in the era of connections, with unprecedented challenges, she continues to ensure accountability, cut through and innovation in all work. Part of her responsibility is to ensure that MediaCom UK is at the leading edge of practical NPD and new ways of thinking.
She blogs at www.sueunerman.com. Her first book on marketing “Tell the Truth, Honesty is your most powerful marketing tool” was published in summer 2012.
She is a member of the UK Government Digital Advisory Board. She was Internationalist Magazine Agency Innovator 2012. Sue is a contributing media editor to Brand Republic and sits on the University of Oxford Public Affairs Advisory Group. She is a member of the British Screen Advisory Council and Women’s Aid’s Key Supporters Group.
Sarah joined ITV from Google in 2013. She has almost 20 years’ experience in sales and marketing for the technology media sector, and is known as an inspirational motivator, leader and mentor specialising in business transformation & delivery.
Sarah has a history of successfully implementing positive change and recruiting highly-skilled teams to over-achieve and challenge previous business methods. She sits on the Marketing Society Board and mentors for the Marketing Academy.
Sarah takes pride in being known as an outstanding people leader who is passionate about Diversity contributing to better business, and holds a global TIAW (The International Alliance for Women) award for economic empowerment of women. She is a proud member of WACL (Women in Advertising & Communications London).
Sarah Tuke is a corporate and brand communications expert with over 10 years’ experience in the PR industry. Sarah joined Coca-Cola in 2007 and oversees all media relations, brand PR and corporate digital communications for the company and its range of 20 brands in the UK. Prior to joining Coca-Cola, Sarah was an Associate Director in Weber Shandwick corporate practice, advising multi-national brands such as L'Oreal and Nestle.
Nigel Clarkson joined Weve in November 2013 as the company’s Commercial Director. Nigel joined with extensive experience in the media industry working across outdoor, radio and online and a background in sales and marketing. Nigel’s focus is introducing and keeping Weve top of mind in the media community and developing long term commercial partnerships with brands and merchants across a host of media marketing and commerce services. Prior to joining Weve, Nigel has amassed 15 years of experience in sales management, most recently running the sales and marketing team for LivingSocial. Before joining Living Social, Nigel spent eight and half years at Primesight.
Oliver has been a digital veteran for 13 years. He joined Twitter at the beginning of 2013 and before that led the Futures and Emerging Platforms Department at Starcom Mediavest working with clients such as Heineken, Samsung & Honda. Prior to Starcom Oliver was previously at i-level, a digital specialist representing huge clients such as P&G, Sky, Orange and the UK Government. He is @olinewton on Twitter.
Following a brief stint as human scarecrow, John moved into marketing services joining IMP as a graduate. 18 years later he and his young family got fed up with travelling the length and breadth of EMEA as the president of Arc (the Leo Burnett Groups' marketing service division) so he left and set of krow with Malcom White, Barry Cook and Nick Hastings. The idea was simple: they recognised that there wasn't much of an opportunity for yet another advertising agency but instead (hopefully) a big opportunity for a communications agency with a point of difference – working backwards. After six long months with no clients Fiat called and appointed krow as their UK agency. Ferrero quickly followed along with Pets at Home. Nine years later john is proud to tell his mum that krow is now the 21st biggest agency in the UK (according to the Campaign League Table!). John now works on Fiat, DFS, Unilever and business development. His teenage family keep him in touch with what is new and exciting in the world of families, technology and all things fashion and music.
Paul’s advertising career began at Saatchi & Saatchi in 1977. Ten years later he was made CEO. In 1991, he co-founded Bainsfair Sharkey Trott, which was acquired by Omnicom 1998 and merged with TBWA where Paul became Chairman of TBWA UK and President, TBWA Europe. In 2009, he became Chairman of Iris Worldwide, the UK’s largest independent integrated network. Paul has also been the Non-Exec Chairman of Lean Mean Fighting Machine. In 2011, Paul succeeded Hamish Pringle as Director General of the IPA. Paul sits on the boards of RAJAR/ASBOF/BASBOF/ BARB/ Iris and Advertising Week (Europe).
Tanya is a consultant clinical psychologist who specialises in child and adolescent mental health. She is also a writer, broadcaster and lecturer. She was responsible for the Byron Review, the independent review commissioned by the last government into the potentially harmful effects of the internet and video games on children, which has led to a number of policy changes.
Tanya advises on international policy relating to children, young people, mental health and education and is currently working in China to develop services for children, young people and their families. Awarded Honorary Doctorates by the University of York and the Open University for her 'outstanding and exceptional contribution to science, education and culture', Tanya is also Professor of Psychology at Shangdong University (China) and Honorary Lecturer at UCL and UEL
Richard Huntington joined Saatchi & Saatchi in January 2008 as Director of Strategy and leads the agency’s drive to deliver strategic solutions and effective creative work to clients. Richard was previously Planning Director at United London (formerly HHCL) and also worked at AMV and BHWG, now Proximity.
He is best known for his work on Tango, Iceland and Sky and writes the UK’s most influential advertising blog www.adliterate.com. Richard also sits on the management committee of the Account Planning Group in the UK, chairs the judges for the APG Creative Strategy Awards and is a member of the IPA Strategy Group.
Ruth Mortimer is editor of Marketing Week. She oversees the editorial content of the website, print magazine, events, conferences and both the Marketing Week Engage and Data Strategy Awards. She has written and edited five books in the popular Dummies series about marketing. She previously edited Brand Strategy, a global business magazine, and has written for a wide range of business and consumer press, including Channel 4.
Justine is Founder and CEO of Mumsnet, an online community of parents sharing advice, support and product recommendations. Over the last 13 years it has grown into the UK’s busiest and most influential network for parents with over 8.5 million visits a month.
In February 2013, Justine was listed number 7 in BBC Radio 4 Woman’s Hour’s Power List of the 100 most powerful women in the UK today. In September 2013, Justine was appointed to the Commission on Civil Society and Democratic Engagement. Justine was voted Red Magazine’s Red Hot Woman in 2010 and was also included in the Guardian’s 100 most influential people in the media.
Before Mumsnet, Justine wrote about football and cricket for The Daily Telegraph and The Times and before that, a long time ago, she was an economist and strategist for SG Warburg.
Claire Irvin is one of the UK’s most exciting and dynamic magazine editors, with experience across a rich breadth of readers and web users. She has recently become Editor-in-Chief across Bauer Media’s market-leading Parenting portfolio. The flagship brand is Mother & Baby, which Irvin has relaunched as a multi-platform, glossy superbrand, to cover pre-conception through to parenting pre-schoolers.
Latterly, Irvin was Editor of SHE magazine, where she was responsible for a critically acclaimed relaunch, a string of high profile celebrity cover exclusives and channelling the zeitgeist for the magazine’s 600,000 high-achieving 35-45 year old readers.
Irvin has also worked at a host of other magazines including Grazia, Company, OK!, Sugar, Red and InStyle and is also a novelist, most recently writing zeitgeisty bestseller Cougars
Gina is Head of editorial at digital marketing agency Zone, where she specialises in social media and blogger strategy. A trained journalist, Gina begun her career as Music Editor on listings magazine SA Citylife, she moved to the UK in 2001 and spent six years developing food and mum-focused content as the editor of weightwatchers.co.uk. At Zone, she led the multi award-winning Channel 4 Food, Coca-Cola and Tesco teams as Group Editor, before moving into her current role.
Carrie is co-founder of Mumsnet, an online community of parents sharing advice, support and product recommendations. Over the last 13 years it has become the UK’s busiest and most influential network for parents with over 9 million visits a month, over 200 local sites, and a network of nearly 4000 bloggers. Carrie was listed 7th in BBC Radio 4 Woman’s Hour’s 2013 Power List of the 100 most powerful women in the UK. In 2010, she won Red Magazine’s Red Hot Woman of the Year.
Jennifer Howze is an award-winning journalist and co-founder of BritMums. Every year BritMums organises BritMums Live, the largest conference for British parent bloggers with more than 700 attendees. A 20-year journalism veteran, Jennifer was formerly The Times’s online lifestyle editor and Alpha Mummy blog editor, and has contributed to a range of publications, including The Wall Street Journal, The Guardian, The Independent, Travel+Leisure, and Conde Nast publications. Her work has been featured in two books and she blogs about family travel on her personal blog www.jenography.net.
Siobhan is co-founder and MD of the successful parenting site Netmums. She has the ear of over 5 million unique visitors each month, with 1.6 million signed up as members of the Netmums family.
Formerly head of Sales and Marketing at top ticket agency Keith Prowse, Siobhan knows what marketeers need and has used her expertise to shape Netmums as a top parenting destination for the UK’s biggest brands.
Netmums was built from a network of local sites, with the first set up by Siobhan in Harrow and Watford following the birth of her first child. Siobhan realised the power of the web to put local parents in touch, and now Netmums now has over 150 local sites as well as extensive national content and is also the only UK parenting site to provide free online counselling services from trained experts.
Siobhan was awarded an OBE for Services to Families in the January 2014 honours list.