Mumstock, the marketing-to-mums conference from Mumsnet. Wednesday April 23rd, Kings Place, 90 York Way, N1 9GA.

Time

Event

10:00

Registration

10:25 - 10:40

Mumsnet opening address

10:40 - 11:10

Debunking myths about mums

11:10 - 12:00

Keynote Panel Discussion, chaired by Ruth Mortimer

12:00 - 12:45

Can you control the message? Chaired by Sue Unerman

12:45 - 1:45

Lunch

1:45 - 2:05

Case Study: Fiat 'The Motherhood.'

2:05 - 2:40

Brands mumsnetters love – and why? Chaired by Paul Bainsfair

2:40 - 3:00

Twitter for Mums

3.00 - 3.30

Making the most of mummy bloggers

3:30 - 3:50

Coffee Break

3:50 - 4:20

Mobile Mums

4:20 - 4:50

Think Bombs: Mother Love – gaining mums trust & loyalty

4:50 - 5:20

Closing Keynote

5:20 - 5:30

Thank you