13.02.2014 - Mums often surprise
"It can be tempting for any industry to indulge in a bit of groupthink or cling to long-held "truths". Actually, mothers are not one homogeneous mass and they’re not twee; they’re bright, irreverent and not always striving for perfection. They want real conversations that acknowledge this." Read Carrie Longton Mumsnet Co-Founder in Marketing, on the thinking behind Mumstock, the value of peer to peer recommendation and how being authentic online isn't an optional extra.