Mumsnet census 2009

In June 2009, we asked you to fill in a questionnaire, telling us all about you, your lifestyle and your Mumsnetting habits. And more than 5,000 of you very obligingly spilled the beans. We promised to let you know the results, so here they are - and fascinating reading they make, too...

You | Your children | Your demographic | Your holidays | Your politics, reading and shopping habits | You and the internetYour thoughts about Mumsnet

Total sample size: 5201
All data is % of total sample, unless stated

About you

1: How old are you?

Answer options Response %
Under 18 0%
18-24 2%
25-30 14%
31-35 31%
36-40 32%
41-45 15%
46-50 4%
51-55 1%
56-60 0%
61+ 0%
Average age:    36

 

Question 2: Are you female or male?
Answer options Response %
Female 98%
Male 2%

 

Question 3: Do you visit Mumsnet primarily as a....
Answer options Response %
Mum 95%
Dad 1%
Grandparent 1%
Childminder/nanny/au pair 2%
Mum-to-be   1%
In some other capacity 2%

 

Question 4: Whereabouts do you live (at present)?
Answer options  % of all MN
North-east 2%
North-west 8%
Yorkshire & The Humber 6%
East Midlands 5%
West Midlands 5%
East of England 6%
London 19%
South-east 22%
South-west 10%
Wales 3%
Scotland 7%
Northern Ireland 1%
Isle of Man 0%
Channel Islands 0%
Outside the UK 5%

 

Your children

Question 5: How many children do you have (of any age)?
Answer Options Response %
None 4%
One 36%
Two 42%
Three 13%
Four 3%
Five or more 1%
Average number of children:   1.8  

 

Question 6: How old are your children?   (Base: those with children)
Ages of children (wider bands)      
Under 1 23%    
1 to 2 44%    
3 to 6 52%    
7 to 11 26%    
12 to 15 9%    
16 to 18 3%    
Over 18 3%    

 

Your demographic

Question 7: Which one of the following best describes the highest level of education you have achieved (thus far)?
Answer options Response %
GCSE (or equivalent) 7%
A levels (or equivalent) 12%
NVQ/apprenticeship 5%
Degree 34%
Postgraduate studies 14%
Professional postgraduate qualification 27%
Other 2%
None 0%

 

Question 8: Which of the following best describes your normal working status?
Answer options Response %
Full-time paid employment or self-employment 27%
Part-time paid employment or self-employment 42%
Student 1%
Stay at home parent (unpaid full-time work!) 28%
Other 3%

 

Question 9: Which of the following best describes your marital status?
(answers to include civil partnerships)
Answer options Response %
Single (never been married) 3%
Married 78%
Living with a partner 16%
Divorced 1%
Separated 1%

 

Your holidays

Question 10: What is the average annual income for your household?
Answer options Response %
Less than £10,000 3%
£10,000 – £20,000 7%
£20,000 - £35,000 17%
£35,000 - £50,000 24%
£50,000 - £75,000 24%
£75,000 - £100,000 13%
£100,000 plus 13%

 

Question 11: How many holidays do you and your family normally take every year? 
Answer options Response %
None 9%
One 42%
Two 35%
Three 11%
Four 2%
Five or more 1%
Average number of holidays:
   1.6

 

Question 12: On average, what would you say you spent, annually, on holidays, including spending money, accommodation, travel etc?
(Base: All who have holidays)
Answer Options Response %
£1-£250 3%
£251-£500 8%
£501-£750 11%
£751-£1,000 13%
£1,001-£1,500 14%
£1,501-£2,000 14%
£2,001-£3,000 14%
£3,001-£4,000 8%
£4,001-£5,000 6%
£5,001-£7,500 5%
£7,501-£10,000 2%
More than £10,000 2%
Average spend:    £2304

 

Your politics, reading and shopping habits

Question 13: Which, if any, of the following political parties do you feel is most closely aligned with your way of thinking?
Answer options Response %
Labour 17%
Conservative 16%
Liberal Democrat 16%
SNP 1%
Plaid Cymru 0%
UKIP 1%
Green 11%
Others 1%
None of them 13%
Don't know 10%
Prefer not to answer 14%

 

Question 14: Across a normal week, which of the following newspaper do you read on a regular basis, either online or in print?
Answer options Print Online
  The Guardian 22% 21%
  The Sunday Times 17% 3%
  The Times 17% 15%
  The Observer 15% 5%
  Metro 12% 1%
  Other 9% 5%
  The Daily Telegraph 7% 7%
  The Daily Mail 5% 8%
  The Independent 5% 5%
  The Sun 4% 3%
  The News of the World 4% 2%
  The Mail on Sunday 4% 2%
  The Evening Standard 4% 1%
  The Sunday Telegraph 3% 2%
  The Mirror 3% 2%
  The Independent on Sunday 3% 1%
  The Daily Express 1% 0%
  The Sunday Mirror 1% 0%
  The Sunday Express 1% 0%
  The Daily Star 0% 0%

 

Question 15: Across a normal month, which supermarket(s), if any, do you use, either in store or online (or both)?
Answer options In store Online
Tesco   54% 23%
Sainsbury’s   52% 10%
Waitrose/Ocado   27% 14%
Asda   29% 6%
M&S (food)   29% 0%
Co-operative   20% 0%
Morrisons   18% 0%
Lidl   13% 0%
Aldi   11% 0%
Somerfields   6% 0%
Other   6% 1%
Netto   1% 0%

 

Question 16: On average, how often do you shop online (for anything)?
Answer options Response % - All MN
Every day 0%
Most days 3%
At least once a week 24%
At least once a fortnight 20%
Every two to four weeks 20%
Every now and again 25%
Hardly ever 5%
Never 3%

 

Question 17: Do you or your household own a car?
Answer options Response %
Yes 81%
No/not stated 19%

 

You and the internet

Question 18: On average, how many hours a (normal) day do you spend on the internet (excluding work-related internet use)? 
Answer options Response %
No time on a normal day 1%
Less than 15 minutes 2%
15 to 30 minutes 10%
31 mins to 1 hour 25%
1 to 2 hours 33%
2 to 3 hours 17%
3 to 4 hours 6%
More than 4 hours 6%
Average time spent per day:  102 minutes

 

Question 19: Are you a member of any social networking sites? If so, which ones?
Answer options Response %
Facebook   70%
Twitter   16%
LinkedIn   10%
Myspace   5%
Other 2%

 

Your thoughts about Mumsnet

Question 20: How often, on average, do you visit Mumsnet?
Answer options Response %
Several times a day 18%
Every day 13%
Most days 21%
At least once a week 19%
At least once every fortnight 9%
Every two to four weeks 7%
Every now and again 11%
Hardly ever 2%

 

Question 21: And, when you do visit the site, how long is an average visit?
Answer options Response %
Less than 15 minutes 19%
15 to 30 minutes 46%
31 mins to 1 hour 25%
1 to 2 hours 8%
2 to 3 hours 1%
3 to 4 hours 0%
More than 4 hours 0%
I never leave 1%

 

Question 22: For which of the following reasons do you use/visit Mumsnet? 
Answer options Response %
Advice   76%
Information   75%
Entertainment   59%
Recommendations/reviews   54%
Debate   36%
Support   30%
Friendship/company   23%
Other   5%

 

Question 23: How likely do you think it is that you'd still be a member in a year's time?
Answer options Response %
Very likely 69%
Quite likely 29%
Not very likely 2%
Definitely won't 0%
Total likely to still be a member: 98%    

 

Question 24: And, overall, how satisfied are you with Mumsnet, as a site by parents for parents?
Answer options Response %
Very satisfied 71%
Fairly satisfied 28%
Not very satisfied 2%
Completely dissatisfied 0%

Last updated: over 1 year ago