Advertising With Mumsnet
About Us
In 2023, Mumsnet celebrates 23 years of being the most trusted, and most influential website for parents in the UK. Parents continue to visit Mumsnet in their millions each month to seek advice, browse for recommendations, debate the hottest topics of the day, and create a groundswell of opinion and action.
As a platform, we support our users by ensuring that every day we work in line with our mission to make parents' lives easier – whether that be through working in partnership with brands, launching campaigns to change policy, or simply by providing a place for women from all walks of life to meet and talk.
Work With Us
Brand licensing: Mumsnet Rated, Mumsnet Best, Mumsnet Swears By, product development opportunities.
Mumsnet Research: Surveys, Industry reports, Data analysis
E-commerce: Performance partner opportunities
Advertising solutions: Influencer marketing, display advertising, sponsored discussions, competitions
Get in touch:
Let us know a bit about you and your objectives, and we'll direct you to the right person.
Brands, agencies and non-profit organisations: [email protected]
Influencers: [email protected] (please note that we do not accept speculative blog applications)
For any other non-commercial inquiries: [email protected]
Mumsnet in numbers
Over 8 million user posts per year
1.2 billion page views per year
23 million visits per month
8 million unique visitors per month
9.26 minutes average dwell time
75% of users in full-time or part-time employment
78% of users are aged between 26-45
91% of users have children
Source: SimilarWeb/Google Analytics