Family Friendly WiFi programme

FF WifiThe Family Friendly WiFi programme is open to all providers of public internet access. We want to make it possible for parents to be absolutely clear about the status of the public WiFi that they and their children can access and we want providers to put in place filters to restrict inappropriate content.


What we're asking businesses to do

  • Be clear about the status of their public Wi Fi

We recognise that managing public WiFi is complex but we are asking companies to provide parents with the information they need to understand what level of filtering is applied to their public WiFi. This could take the form of a warning on the access page to their public WiFi.

  • Consider the needs of families with children
"Technology isn't a silver bullet for protecting children online but it's a good place to start and it makes sense for public WiFi to fall into line with the measures most mobile companies already have in place to protect children." Justine Roberts CEO and Co-founder of Mumsnet

We are asking companies to use appropriate category level filtering in the same way that mobile operators filter content and parental controls can be implemented at home.

Who we're working with 

McDonald's, who offer free WiFi to 2.5m customers in their 1,200 restaurants, used by 750,000 people a month, is the first company to gain accreditation from Mumsnet as a Family Friendly public WiFi provider. McDonald's WiFi access page will carry information on what material they restrict and why, and staff are fully briefed on how best to deal with customers who are accessing inappropriate material using other forms of mobile internet.

We will also be working with BT, the UK's biggest provider of public WiFi through BT Openzone, to research the concerns parents have about their families accessing content on the move and inform BT's WiFi strategy.

"We are all moving towards a wireless world. We will all expect to be able to access the internet from anywhere at any time, including in public spaces where children and young people will be ever present and major users. That is why it is very important that providers of public WiFi ensure that the access they supply is fit for purpose, and that means fit for families. Our highstreets should not become open air 18-rated cinemas." John Carr, Children's Charities' Coalition on Internet Safety



Last updated: 7 months ago