We are delighted to partner with Mumsnet on the Family Friendly programme. This is a truly exciting programme which we believe can make a real difference. It is a natural extension of what we do as a business, the values we stand by and the role we can play in supporting families; both as a business with our consumers and as a company with our employees.
For more than 175 years P&G has been in the business of helping mums and families. We're probably best known for the brands we make and they're all designed to make life a little better or just a little easier for the family, usually for mum. Whether it be a better laundry detergent like Ariel or the Fairy liquid that her Nan swore by. Maybe a better Pampers nappy for her little one or the Flash cleaning wipes she trusts on the breakfast bar. Or it might be the Olay skin cream, Pantene shampoo or Max Factor makeup she loves because it helps her feel great.
We see it as our purpose as a company. Our brands touch the lives of more than four billion people around the world. Our flagship corporate campaign around our partnership with the Olympics is to be the "Proud Sponsor of Mums". It's all about recognising, rewarding and celebrating the role of mums and families in all our lives and doing what we can to give something back.
Our support of mums and families is also the guiding force of our philanthropic work here in the UK and around the world. Through campaigns like our 1 pack = 1 vaccine Pampers UNICEF programme to help eliminate maternal and neonatal tetanus or our Future Friendly sustainability initiative to help families make small changes to improve their environmental impact and save money, we're doing what we can to make a difference.
We are committed to supporting our P&G families too. Our employees are our greatest strength and we know how important it is to support all our employees and their families. Through partnerships with leading organisations like Mumsnet and My Family Care, we're making sure all of our 127,000 employees around the world have the support they need to balance the demands of work and family life. Reduced work schedules, job share, work from home, flexible start times, family care leave, sabbaticals, location-free roles, eldercare & dependent care coverage, emergency childcare and even our nanny finder programmes are all designed to serve the families of those who give so much for our Company. We're constantly working to better support our talented organisation through some of the biggest changes in their lives. Helping new parents return to work. Helping to make it less stressful for our working families to manage their careers and be there for their families.
We're very excited about the Family Friendly initiative. With the combined strength and reach of Mumsnet, its partners and its members, this programme has real potential to be a force for change and a force for good. We look forward to working with Mumsnet to ensure we continue to best support the needs of families across the UK and of P&G employees around the world.