Families are incredibly important to McDonald's and we're delighted and proud to be part of the Mumsnet Family Friendly programme.
In each of our 1,250 restaurants we provide high chairs and baby changing facilities and mums are also welcome to breastfeed.
We also provide activities to make each restaurant visit more fun for all the family. These include balloons, colouring sheets, crayons and paper giveaways, such as character masks or card games, all themed to the current Happy Meal promotion. Over certain school holidays we also give out activity tablecloths in our most popular family restaurants - packed full of games, activities and colouring for all the family to enjoy together.
We are constantly looking to go that extra mile for families and we run over 3,000 family events in our restaurants each year. These events aim to bring to life the current Happy Meal, with themed games and fun activities. In 2015 we also introduced costume character visits - inviting families to meet the Minions, Super Mario and Shaun the Sheep. These events run over weekends and school holidays in just under 800 of our restaurants. To locate your nearest participating restaurant, and the event time and date, click here.
Our Happy Meals are very popular with families and we are always working hard to broaden the choice of food and drink options for kids. We have choices such as fruit bags and carrot sticks, in place of fries, orange juice, bottles of organic milk and water bottles designed for kids. In 2015 we launched the Crispy Chicken Wrap which gives kids an exciting new choice on the Happy Meal menu. Earlier this year we also launched a new fruit initiative, whereby families can add a Fruit Bag to their Happy Meal order for a reduced price of 49p. We regularly introduce new fruit items to the menu, such as pineapple and melon, to help bring new and exciting news to our fruit offering and drive appeal.
McDonald's and books
In January 2014 we announced an exciting, long-term campaign to put millions of popular books into the hands of families and help make reading fun for kids. We are working with publishers, retailers and literacy organisations, including the National Literacy Trust. In our latest Happy Meal book promotion, we teamed up with the Roald Dahl Literary Estate to offer eight exclusive Roald Dahl books - featuring some of his best loved stories and characters. On every promotional Happy Meal box, we also offer parents the chance to purchase a book from WHSmith for just £1 and download a free eBook from Kobo.com. Through these initiatives we have given away over 30 million books since 2007.
Our restaurant designs
Having acknowledged the evolution of the eating-out experience for the family we are constantly striving to make our restaurants more appealing to families. We are currently in the process of refurbishing all our restaurants with the aim to enhance the overall restaurant experience. It has been developed to reduce the stress of eating out that families tell us they often feel when dining out of the home.
Key advantages of the new concept derive from the incorporation of new technology such as self-order kiosks, iPad stations and motion-sensitive gaming tables and floor play, so that the overall experience is enriched for the whole family.
The McDonald's organisation and all of our restaurants support the independent charity, Ronald McDonald House Charities, which provides free home-away-from-home accommodation to families with children in hospital. Many of our restaurant teams raise money for the charity through a variety of different fundraising activities and all restaurants have collection boxes through which our customers donate over £3 million each year in spare change.
Internally, we offer employees support and advice during pregnancy and motherhood and we provide a flexible working environment and childcare vouchers to help mothers fit their jobs around their family life. We also provide clear information around our maternity and flexible working policies via our intranet.
In addition to our flexible working arrangements we also offer nationally recognised qualifications including A-Level equivalent qualifications and apprenticeships, which enables people, young and old, to study while they work and earn a valuable, transferable qualification to take forwards as they progress their career either at McDonald's or elsewhere.
- Back to the Family Friendly hall of fame
- Find flexible roles with family friendly employers on Mumsnet Jobs
- Family Friendly index
Last updated: 8 months ago