How we decide who wins a Family Friendly award
To qualify for an award, every Family Friendly programme member has to agree to have an internal and external review.
The internal review includes looking at HR policies, training, premises and how companies communicate their family-friendly policies to staff. It also involved gathering staff feedback, via a confidential survey by our research partner The Parent Zone.
The external review involves Mumsnetters doing some "secret shopping" to find out how family friendly companies were with their customers - looking at customer service, premises, marketing and value for money.
All of the results are collated and scored in order to decide whether to award a company bronze, silver or gold.
Finally, we invite companies to submit an entry for an innovation award to showcase their most innovative ideas for making themselves more family friendly.
What we look for:
- Bronze - In order to receive a bronze award, Family Friendly companies must already be meeting all of their statutory requirements and be looking at ways to make life easier for their staff, clients and customers.
- Silver - companies are enhancing some of their benefits and staff tell us that these are making a difference for them. Mumsnetters tell us they were able to identify specific family-friendly aspects to the service they experienced.
- Gold - companies have innovative policies in place, including enhanced staff benefits and practical approaches to ensure their policies are having an impact and reaching staff at all levels. Mumsnetters tell us these companies are leading the way in family-friendly practices.