Corporate Marketing Director, P&G UK & Ireland
Roisin Donnelly is Corporate Marketing Director for Procter & Gamble UK and Ireland. She is responsible for marketing on all P&G brands, including some of the most iconic names in marketing like Pampers, Gillette, Pantene, Ariel, Max Factor and Olay. She has been instrumental in designing and delivering P&G’s “Thank You, Mum” campaign in the UK as well as leading all the company’s individual brand programmes in the UK linked to P&G’s sponsorship of the Olympic Games.
Her previous roles include Marketing Director for Fine Fragrance in North and South America where she launched Hugo Boss, now global market leader. Before this she was Marketing Director for Cosmetics and Fragrances for Western Europe, Eastern Europe, Middle East and Africa. She has also led the UK and Western European haircare business launching Wash & Go and then Pantene which both achieved market leadership across UK and Europe.
Roisin is passionate about innovation and has led P&G’s increased marketing in new media. She is a firm advocate of incorporating sustainability into brand communications and has been widely recognised for her role in driving the Ariel Turn to 30 campaigns, as well as the launch of Ariel Excel Gel, which have revolutionised UK consumers’ attitudes to cold-water laundry washing. Roisin is Chairman of Cosmetic Executive Women, a Fellow and Former President of the Marketing Society, and is a Council member for the UK’s Advertising Standards Agency (ASA). She is on the Fundraising, Marketing and Communications Board of Cancer Research UK, is a member of the Marketing Group of Great Britain and is an Associate Member of The Thirty Club.