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Roisin Donnelly

Corporate Marketing Director, P&G UK & Ireland

Roisin Donnelly is Corporate Marketing Director for Procter & Gamble UK and Ireland. She is responsible for marketing on all P&G brands, including some of the most iconic names in marketing like Pampers, Gillette, Pantene, Ariel, Max Factor and Olay. She has been instrumental in designing and delivering P&G’s “Thank You, Mum” campaign in the UK as well as leading all the company’s individual brand programmes in the UK linked to P&G’s sponsorship of the Olympic Games.

Her previous roles include Marketing Director for Fine Fragrance in North and South America where she launched Hugo Boss, now global market leader. Before this she was Marketing Director for Cosmetics and Fragrances for Western Europe, Eastern Europe, Middle East and Africa. She has also led the UK and Western European haircare business launching Wash & Go and then Pantene which both achieved market leadership across UK and Europe.

Roisin is passionate about innovation and has led P&G’s increased marketing in new media. She is a firm advocate of incorporating sustainability into brand communications and has been widely recognised for her role in driving the Ariel Turn to 30 campaigns, as well as the launch of Ariel Excel Gel, which have revolutionised UK consumers’ attitudes to cold-water laundry washing. Roisin is Chairman of Cosmetic Executive Women, a Fellow and Former President of the Marketing Society, and is a Council member for the UK’s Advertising Standards Agency (ASA). She is on the Fundraising, Marketing and Communications Board of Cancer Research UK, is a member of the Marketing Group of Great Britain and is an Associate Member of The Thirty Club.

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April Redmond

Chief Marketing Officer for Kerry Foods

April Redmond is currently the Chief Marketing Officer for Kerry Foods, moving into this role in August of 2011. Previous to this she was the Marketing Director for Kerry Foods in Ireland. Responsible for the company’s priority brands across GB, Ireland & continental Europe which include: Cheestrings, Denny, Dairygold, Low Low, Galtee, Richmond, Mattessons & Wall’s. She has a broad knowledge of business and a strong track record for delivering sustainable revenue growth through expertise in marketing, innovation, and an incisive understanding of consumer needs. Prior to joining Kerry, April spent 6 years at The Coca-Cola Company in a variety of marketing and insight leadership roles. April is married with one child and lives in Surrey.

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Nina Bibby

Marketing & Consumer Director at O2, Telefonica

Nina is the Marketing & Consumer Director at O2 (Telefonica UK), with commercial profit and loss accountability for the consumer mobile business. She also has responsibility for brand, marketing communications, business intelligence, devices and sustainability.

Nina joined Telefonica UK from Barclaycard, where as CMO she sat on the Executive Committee and oversaw the launch of innovations such as Payband and Bespoke Offers. Prior to Barclaycard, Nina was SVP of Global Brand Management at IHG, where she led the successful re-launch of Holiday Inn, the largest of its kind in the hospitality industry. Before that, Nina held a variety of roles at Diageo over 9 years including Commercial Strategy Director, Brand Director for Baileys and Pimms and Global Brand Director of Reserve Brands.

Nina has an MBA from INSEAD and her early career after business school was in consulting. Nina is also a non-executive Director of Barratt Developments plc, a member of the British Airways International Business Advisory Board, a member of WACL and a fellow of the Marketing Society. Nina is married to Brodie and has two children, Michaela and Sebastian.

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Nishma Robb

Head of Marketing Google UK & Ireland

Nishma Robb is Head of Marketing for Google UK and Ireland. She is responsible for marketing Google and YouTube to businesses in its second-largest market. Prior to Google, Nishma was Chief Client and Marketing Officer at Dentsu Aegis’ digital agency, iProspect, and advised on digital marketing strategy for brands such as British Airways, adidas and ASOS. She has had a number of senior digital marketing and leadership roles working with media owners, both at clients and in advertising agencies. A self-confessed shopaholic with an unhealthy passion for shoes, she is proud of her number one job – mum to 6-year-old twins.

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Jean-Paul Edwards

Strategy and Product Development Director, OMD EMEA

Jean-Paul has been with OMD for 19 years. He founded Manning Gottlieb OMD’s Digital team in 1997, and led the agency Media Futures offering. He recently joined OMD EMEA to drive development of the network’s offering in a digitally led, data-centric media environment. Outside work Jean-Paul is kept busy by three children; he’s also a keen skier and reader (on a wide range of embarrassingly geeky topics).

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Rebecca Snell

Head of Marketing & Senior Director, LEGO UK

Rebecca has worked for LEGO UK since 2013 when she joined as Senior Director – Head of Marketing. She manages a team of 20, including brand management and specialist functions (retail marketing, digital, PR, promotions and events). In the past two years LEGO UK has grown market share (from 8.9% to 9.9% in 2014), cementing its position as #2 toy manufacturer for the 3rd year running (Source NPD). This is in part due to a relentless focus on building the LEGO brand with consumers and shoppers, some highlights of which have been the 2013 Let’s Build campaign, the launch of the highly acclaimed LEGO Movie and LEGO UK’s first ever shopper-targeted gifting campaign ‘Made for every occasion’.

Prior to joining the LEGO Group, Rebecca worked for Bacardi as Global Brand Director and for Procter & Gamble in various brand management roles on brands such as Pampers, Lenor and Pringles, and during this time was named one of the top 10 ‘ones to watch’ in Marketing Magazine’s Power 100. Rebecca lives in Windsor with her partner Chris and two cats, George and Bert.

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Alistair Macrow

Senior Vice President, Chief Marketing Officer, McDonald’s UK

In January 2014 Alistair was promoted to Senior Vice President, Chief Marketing Officer, with responsibility for McDonald’s UK, Ireland, Norway, Denmark, Sweden and Finland. Alistair also holds responsibility for the UK’s Business Strategy & Insight function. Since joining the Company in 2007, he has led his team and agency partners in the development of some of the highest performing campaigns in McDonald’s UK history, including its award-winning consumer trust and ‘Favourites’ advertising campaigns.

Alistair has a strong pedigree in retail having started his career in Store Management for both Marks & Spencer and Debenhams. At Marks & Spencer Alistair went on to cover a variety of roles culminating in the position of Corporate Marketing Planning Manager. He then moved to Blockbuster where he took up the role of Marketing Director before starting up and establishing Blockbuster Online, as Managing Director.

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Margaret Jobling

Director of Brand Marketing, British Gas

Margaret Jobling is Director of Brand Marketing at British Gas. She joined the energy brand in October 2014 after working for Unilever, Birds Eye and Cadbury UK, where she oversaw Cadbury’s Dairy Milk and the portfolio of Impulse chocolate brands such as Twirl, Buttons, Flake and Wispa. Prior to that, she spent 15 years at Unilever working on personal care brands including Lynx, Dove, and Vaseline. Margaret oversees the “protecting” and leading marketing for British Gas and its sub-brands such as Hive and DynoRod. She also leads a 50-strong brand and marketing function, and works with the digital team to develop web and social media strategy. Margaret has a degree in Chemistry and a PhD in laser chemistry.

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Matthew Williams

Marketing Activation Director, Mondolez International

Matthew is Marketing Activation Director at Mondolez International. His career has included positions at Kraft Foods, Satcom Direct Inc and Cadbury where he was also Marketing Director before his appointment overseeing all marketing strategies at Mondolez.

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Rufus Radcliffe

Marketing & Research Director ITV Group

Rufus joined ITV in 2011 as Group Marketing and Research Director, leading a transformation of all of ITV’s marketing and research activities. In January 2013, ITV rebranded its entire business, creating a multi-award winning identity and a new marketing approach across all of ITV’s touch points. This work has led to ITV winning Media Week’s brand of the year, Drum’s rebrand of the year, the Grand Prix at the Transform Awards and ITV’s first ever IPA Effectiveness Award. ITV has also taken a new approach to research, using the latest digital technology to create a new online-only research panel to test new programme ideas, helping ITV to develop new hit shows and bringing new insight into the organisation.

Most recently Rufus oversaw the marketing of ITV Encore and ITVBe, ITV’s first new channel launches for over 8 years, and he currently sits on the Freeview Board. Before ITV Rufus spent 10 years at Channel 4: joining as part of E4’s launch marketing team, Rufus played a key role in the launch of one of the UK’s most successful youth brands, winning Media Week’s launch of the year. Rufus helped lead the further development of the Channel 4 family with the launch of More4 and the pioneering 4oD service. Rufus started his career in advertising, working at McCann Erickson and JWT as an account manager, working on blue chip FMCG clients including Kellogg, L’Oreal and Nescafé, as well as Gulf Air’s first ever UK advertising using the language skills he developed studying French and Arabic at Oxford University

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Olivia Robinson

Creative Brand & Marketing Director, Mamas and Papas

Olivia is the youngest daughter of David and Luisa, the founders of Mamas & Papas, and lives and breathes the brand while juggling a busy family life. She has two young children but nevertheless manages to deliver on-brand creative collateral while managing a team of over 30 people. Olivia worked her way up through the Mamas & Papas business, beginning in store to gain a clear understanding of customer needs. She then worked in product design and development, enabling her to get to know the products inside and out. Olivia’s natural creative flair makes her perfect for the role of Brand and Creative Director- and along the way she’s developed a keen eye for design details, which runs through everything the creative and marketing teams deliver at head office, and makes the brand what it is today.

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Andrew Mann

Customer Director, Food Retail, The Co-operative Group

Andrew joined the Co-operative in July 2013 as Customer Director, responsible for putting the customer at the heart of the Co-op. His team includes Format, Space and Ranging, Customer Change, and Marketing.

Andrew has 25 years’ experience in FMCG Branding, Services, Marketing, and Retail with extensive experience focused around the customer working as Clubcard Director at Tesco and Insight & Loyalty Director leading Nectar at Sainsbury’s as well as working for Cadbury Schweppes, The Coca-Cola Company, British Gas before joining the Co-operative.

Andrew is due to take up a new position Group as Customer Data Experience Director.

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Graeme Pitkethly

Executive Chairman, Unilever UK

Graeme became Executive Chairman of Unilever UK and Ireland in July 2014, following a career in global finance. Graeme joined Unilever in 2002 and has held various finance and commercial roles around the world. These include CFO of Unilever Indonesia, Global Head of Mergers and Acquisitions and Group Treasurer. Most recently, Graeme was Senior Vice President of Finance for all geographies, sitting on the company’s Global Markets Executive. Prior to joining Unilever, Graeme worked in the US, Bermuda and London with FLAG Telecom and before this with Coopers & Lybrand in a variety of audit and corporate finance roles. Graeme is a member of the Food and Drink Federation’s Executive Committee. He is married and has two children with whom he enjoys skiing and playing golf. With a passion for blues music, he is also an enthusiastic, but poor, guitarist.

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Paul Lindley

Founder, Ella's Kitchen & Paddy's Bathroom | Co-Founder, The Key is E

Paul Lindley founded Ella’s Kitchen after nine years at Nickelodeon, where he rose from Financial Controller to Deputy Managing Director. Previously, he had trained and qualified as an accountant at KPMG. Paul’s daughter Ella was the inspiration behind the creation of Ella’s Kitchen and, recognising a gap in the children’s food market, Paul gave up his job at Nickelodeon in 2004 to embark on a research mission. Investigating the worlds of grocery retail, food manufacturing and the FMCG industry, he concluded that Ella’s Kitchen would not only be a viable but essential addition to the existing market. Ella’s Kitchen grew extremely quickly, catching the zeitgeist of our times and really connecting with parents and, most importantly, kids. In 2014 Ella’s Kitchen had a turnover of $100 million, and less than every second of every day, someone somewhere around the world eats an Ella’s Kitchen product. Paul has won multiple accolades, including the national Entrepreneur of the Year Award in both 2011 and 2012. In 2014, he co-founded a social enterprise with hip hop artist and activist Emmanuel Jal, and in 2015 he founded Paddy’s Bathroom, which has a core social goal to provide clean water to Africa’s poorest children.

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Jane Martinson

Head of Media, The Guardian

Jane Martinson is the head of media of the Guardian and former She read English at Cambridge and attended City University’s journalism school before starting her career at the South Wales Echo in Cardiff. She worked at the Financial Times before joining the Guardian in May 1999 as Wall Street correspondent. She is a former chair and current committee member of Women in Journalism.

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Justine Roberts

Founder and CEO, Mumsnet

Justine is Founder and CEO of Mumsnet, an online community of parents sharing advice, support and product recommendations. Over the last 15 years it has grown into the UK’s busiest and most influential network for parents, with over 14 million visits a month. In February 2013, Justine was listed number 7 in BBC Radio 4 Woman’s Hour’s Power List of the 100 most powerful women in the UK today. In September 2013, Justine was appointed to the Commission on Civil Society and Democratic Engagement. She was voted Red Magazine’s Red Hot Woman in 2010, and was also included in the Guardian’s 100 most influential people in the media. In 2014 Mumsnet was named Best Online Comment Site in The EI Comment Awards. Before Mumsnet, Justine wrote about football and cricket for the Daily Telegraph and The Times – and before that, a long time ago, she was an economist and strategist for SG Warburg.

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Jon Ronson

Writer and documentary maker

Jon Ronson is an award-winning writer and documentary maker. He is the author of many bestselling books, including The Psychopath Test, The Men Who Stare at Goats, Lost at Sea and Them: Adventures with Extremists. His first fictional screenplay, Frank, co-written with Peter Straughan, was directed by Lenny Abrahamson and stared Michael Fassbender. He lives in London and New York City.

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Beth Freedman

Director of Client Services, Fallon London

Beth joined Fallon London in 2013 as Director of Client Services after spending three years at Fallon Minneapolis. Beth’s integrated background including a decade in media prior to moving into account management, aligns her well with Fallon’s ‘Outsmart, not Outspend" philosophy, which she is responsible for implementing across clients such as Cadbury, Kerry Foods and Alzheimer’s Society. In her 16 years in the industry, Beth has launched a luxury hotel in Las Vegas, increased tourism arrivals in The Islands of the Bahamas, increased same-store sales for McDonald’s for four consecutive years, and most recently helped Cadbury launch its global brand platform with the second most enjoyable UK advert IPSOS has ever measured.

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Russell Parsons

Editor, Marketing Week

Russell Parsons is Editor of Marketing Week, overseeing all operations on the website and print magazine. Russell has worked for Marketing Week for five years, and prior to his current role was News Editor. He joined the team with a wealth of digital and financial journalism knowledge and is a widely-respected voice in the marketing industry. He regularly contributes to the national media on marketing matters and has recently taken part in high-profile European panels on trust. Russell has also played a role as a mentor within Centaur, with his reporters winning internal Centaur awards for editorial excellence.

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Carrie Longton

Co-founder, Mumsnet

Carrie is co-founder of Mumsnet, an online community of parents sharing advice, support and product recommendations. Over the last 13 years it has become the UK’s busiest and most influential network for parents, with over 14 million visits a month, more than 200 local sites, and a network of 6000 bloggers. In 2013, Carrie was listed seventh in BBC Radio 4’s Woman’s Hour Power List of the 100 most powerful women in the UK. She also won Red Magazine’s Red Hot Woman of the Year in 2010.

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George MacDonald

Executuve Editor, Retail Week

George MacDonald is executive editor of Retail Week.

He has worked on the title since 1998, originally starting as a reporter, and covered sectors ranging from food to department stores.

He is in day-to-day charge of Retail Week’s editorial content online and in print, as well as writing a weekly City column and blogging.

George has interviewed many of the biggest names in retail and is often asked to comment in the wider media on the latest industry developments.

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Richard Huntington

Chief Strategy Director, Saatchi & Saatchi

Richard oversees the strategic advice that Saatchi & Saatchi gives to its clients, from EE and HSBC to Direct Line and Weight Watchers, and is charged with ensuring the effectiveness of its creative output. He is also responsible for the agency’s thought leadership programme, including the research the agency has undertaken with Mumsnet for Mumstock 2015. In addition, Richard writes one of the UK’s most influential advertising blogs at, is a regular columnist on brands and advertising and is a member of the IPA’s Strategy Group.