If your new baby seems unimpressed with your choice of stroller, perhaps you need something a little more chic? A new design collaboration between Bugaboo and Viktor&Rolf gives the stroller a touch of fashion gloss.
Called 'My first car' the buggy is a Cameleon3 model with car-related features aimed to appeal to Dads – just in case the bundle of joy inside wasn't incentive enough to get pushing.
The grey fabrics reflect those used in sports cars, the canopy and handle look like hand-stitched leather and yes, it even has alloy wheels.
Hopefully the tongue in cheek license plate under the rear 'windscreen' won't show up on the DVLA's records if you're pushing too fast or fail to park in the marked bays.
Best known for their avant-garde fashion and fragrances, Viktor&Rolf founders Viktor Horsting & Rolf Snoeren said: 'Working on this collaboration with Bugaboo was a creative challenge for us as it's out of our immediate design sphere, which always proves to be interesting as you can think about objects differently. In doing so, we envisioned a My First Car Bugaboo – a luxurious and innovative vehicle which is the ultimate in mobility design.'
Can't live without one?
The Bugaboo Cameleon3 by Viktor&Rolf (RRP £1250) and the Bugaboo footmuff by Viktor&Rolf (RRP £129) are available at selected stores from September 2012 for approximately 12 months or while supply lasts. For a retailer near you visit bugaboo.com/retail-locator.