Registration and Welcome

Miriam González Durántez

We are kicking off the day with a keynote speech from the incredible Miriam González Durántez. She's worked at the EU for 12 years, is Partner at an international law firm and is married to the Deputy Prime Minister, though she notably refuses to play the 'leader's wives' game. There will be a chance to put your questions to Miriam at the end of the session.

Finding your voice - Zoe Williams, Rachel Cusk, Zoe Strimpel, Gaby Wood - Chair, and Google+ Hangout with The Bloggess

Celebrated authors, columnists and bloggers discuss how to write with authenticity, passion and personality.  They'll offer guidance on finding your natural tone, genre and subject matter (or, perhaps, allowing them to find you).  There'll be suggestions for honing and refining your writing skills, and we'll probe that old chestnut "less is more".  We'll ask whether perfectionism is the enemy of creativity, and explore ways to become an effective self-critic. Plus, doing it daily - is it impossible to write well unless you write every day? All this and much more, in a session that really will help you squeeze the very best out of your writing style.

Morning break

Fight or flight? Dealing with detractors and tackling trolls - Prof Tanya Byron, Cath Elliott, Suzanne Moore, Liz Fraser, Eleanor Mills - Chair
In this session, we explore the sticky, slightly-matted underbelly of the internet, as writers and bloggers who've been targeted by online trolls swap experiences, and share advice. They'll be joined by Tanya Byron, who will shed light on what motivates those who seem to thrive on spite - and how best to respond if one happens across your path. How do you keep your head when faced with bad behaviour online?  Can negative comments sometimes actually be helpful?  And which strategies can prevent a drama from turning into a crisis?

Social Media - Paul Armstrong (Mindshare)
Think you know all there is to know about maximising blog readership through social media?  Think again.  Our crack team of experts talk you through making the most out of your favourite social networks -  and what you can gain from ones you mightn't have tried yet.  Covering Facebook, Twitter, Google +, Tumblr, and Pinterest.

Photography for bloggers - Carrie Barclay and Darren Baldwin (Digital Bungalow)
Do your pix lack oomph? Struggling to express yourself visually, or flailing with layout?  Don't panic - our online photography wizz will help you squeeze the most from your snaps. The session will cover all the bases - from brushing up your composition and making the most of your camera phone,  to image editing tips and how to use photography effectively as a social media tool.

Lunch
Half-way through the day there's a chance to swap news and views, and connect with your fellow bloggers over a lovely lunch. Chat to blogging friends and make new ones, say hello to members of the Mumsnet Bloggers team, consult our experts in the Blog Clinic - or just admire the panoramic views over London from the top of the Millbank Tower.

Getting published - Cari Rosen, Louise France, Neil Sinclair (Commando Dad), Mme Guillotine, Felicity Rubinstein, Geraldine Bedell - Chair
How do you make your move into the mainstream? What routes are available to the determined blogger who wants to break through to a bigger platform? We'll hear from experts in the fields of trad publishing, journalism and self-publishing, who'll give you the skinny on what it really takes to get published.

Search Engine Optimisation - David Towers and Matt Bennett (MEC Global)
Extend the reach of your blog with up-to-the-minute SEO tricks and techniques. Industry experts will run two sessions, one for beginners and one for intermediate/advanced bloggers, to demonstrate how SEO can deliver the crowds to your blog's door.

Blogging can change the world - Natasha Walter, Holly Baxter (Vagenda), Lynn Schreiber (Salt and Caramel), Naomi McAulliffe (Amnesty UK), Stella Creasy MP, Rosie Childs - Chair
Blogging can be a potent force for change – but how can you harness its power? We hear from campaigning bloggers - whose subjects range from feminism, to developmental aid, to party politics - about how they've used blogging to get the issues they care about onto the national agenda. A leading campaigns organisation will also advise on how to tap existing networks, harness the power of the crowd, and be an online catalyst for change.

Blog Beautiful - Avril Keys (School Gate Style), Alyson Walsh (That's Not My Age), Sali Hughes, Louise Woollam (Get Lippie), Erica Davies - Chair
Want to find our more about blogging style and beauty? This is the session for you. Hear from successful beauty and fashion bloggers about how they went about it, and get the lowdown on building relationships with brands. Plus, a style insider on the rise and rise of this blogging phenomenon. 
This session is sponsored by Mama Mio.

Social Media - Mat Morrison (SMV Group)
Think you know all there is to know about maximising blog readership through social media?  Think again.  Our crack team of experts talk you through making the most out of your favourite social networks -  and what you can gain from ones you mightn't have tried yet.  Covering Facebook, Twitter, Google +, Tumblr, and Pinterest.

Afternoon break

Private Lives on a Public Stage: how much should you reveal online?
Liz Jones, Zoe Margolis, Eliza Gray, Tim Dowling, Fi Glover - Chair
In this session Zoe Margolis, who wrote the sensational blog Girl With a One Track Mind (and was subsequently outed online) discusses the tensions, restrictions and rewards of writing frankly about oneself with controversial columnist Liz Jones, and other leading authors and bloggers.  How does your online persona differ from your real world identity? If you choose anonymity, what happens if your true identity is revealed?  How do your nearest and dearest feel about their inclusion in your blogs? If you're interested in the line between private and public, this one's not to be missed. 

Caitlin Moran

"A woman, yes, but still funny."  A rousing climax to a cracking day, from the author of the ground-breaking How To Be A Woman, social media queen and all-round good egg. There'll be a chance to put your questions to Caitlin at the end of the session.

Closing remarks and thanks

Drinks reception
Unwind at the end of a long and fruitful day with a glass of something cold and delicious, in the company of your fellow bloggers and the Mumsnet team. Process what you've learned, chew the fat - or rifle through your fabulous goodie bag - we do hope you'll join us at the end of what will undoubtedly have been a fabulous day.