ONLINE COURSE: Discover Your Business Idea

Start date 11-Mar-2014
Duration 4 weeks
Location All
Price 299
Early bird price 299 + Free WorkFest
  • Course Description

    If you know you have a business inside you and are after some help in either discovering a killer idea, or finessing the idea you already have, then look no further than this 4-week online business course developed by Pearson College and the Mumsnet Academy and taught by Wendy Kerr from Corporate Crossovers. 

    Each week you will be guided through a structured process designed to help you discover your business idea. There will be a series of compelling online lectures and simple worksheets available for you to work through at your own pace as well as the opportunity to join a live weekly webinar with Wendy. These webinars are a great place to ask questions, and get feedback from your fellow students. All you need is a computer or a tablet to take part and, don’t worry, all the webinars are recorded in case you can’t make them at the time.
    This course is ideal for those of you who want to make 2014 the year you find that unique idea and build it into an exciting, commercial reality. 
    Live weekly webinars run on Tuesdays at 8pm for 1.5 hours, and will then be available online to watch at a time that suits you. In addition, there is a pre-recorded one hour lecture each week which you can watch at any time.
    Once you've fine-tuned your idea, you'll want to get your new business off the ground. Our Start Your Own Business course can guide you through the process. Book these two courses together to save £150.

  • What's Included

    Over 4 weeks, you will:
    • Discover an idea for your own business in the same way successful entrepreneurs find theirs - or if you have several ideas already, gain clarity on which idea to move forward with.
    • Gain confidence as you decide who your ideal customer is and exactly what they will be buying.
    • Ensure your idea has viability before you leap off by learning how to research your idea and finesse it.
    • Get ready for the next stage of development as you learn what is needed to set up a business successfully.
    • Understand the real reason why you are starting the business and fuel your motivation.
    • Uncover your passion and the real impact of your idea.
    Week 1: Getting Started
    • Why do you want to run your business?
    • How to Discover your Idea, using the same methods as successful entrepreneurs
    Week 2:  Forming a Strong Idea
    • Move from a cloudy notion to a crisp focused proposition
    • Get clear on who will be buying and what they need
    Week 3: Will my idea work?
    • Learn about the market and your competition
    • Check if the idea will work – some easy ways to research
    Week 4: Getting Ready
    • What you need to think about before launching, some practicalities
    • How ready are you? Four strategies you need to have in place
  • Tutor Details

    Wendy KerrWendy Kerr's passion is working with Corporate Crossovers® - women who have left their jobs and set up their own business, and those women still in their jobs who may be thinking of leaving. She offers coaching, workshops and resources to help them have more focus, feel more in control and make more income. Wendy is also a mentor for the Cherie Blair Foundation for Women.
    Originally from New Zealand, Wendy enjoyed a successful corporate career all over the world for over 18 years. In this time she created many successful start-up businesses for multinational corporations, designing and implementing business and marketing strategies. She has developed and led the marketing for leading brands: Colgate, Smirnoff, Tia Maria, and Apple. In 2000 she came to London, and was General Manager at's personal finance website.   
    Ten years ago she created a Coaching and Consulting Company to help people feel more inspired and motivated with their businesses and work. She has worked with a range of corporate clients including Expedia, ACCA, Betfair, Lexis Nexus, Barclaycard and The Economist. She has also worked with a large number of women business owners around the world.
    Corporate Crossovers Logo
  • More Information

    We'll give you all the tools you need for this course, but once you've booked your place we'll give you a personal contact who can be reached during working hours (Monday – Friday 9am to 5pm) and who can help with any course queries. 
    If you have questions about this course, please do get in contact with Pearson College on 0203 441 1303.