So why do "events" feel the need to have good looking women holding card etc?

(35 Posts)
kim147 Sat 06-Jul-13 08:36:38

Slight link to the Formula 1 thread but just noticed something else

It was a report on BBC breakfast showing the USA Annual Hot Dog eating championships grin

There were 3 men eating away - and behind, in cheerleader type outfits, were 3 attractive women holding up the placards for each competitor.

Why? It's everywhere. There would be no way a young man would be holding up a card, is there?

KarlosKKrinkelbeim Mon 08-Jul-13 12:50:53

I am bemused by the growth of cheerleading in this country. Our nanny was in the cheerleading team at her university (a very good one, though not oxford or Cambridge). no such thing existed when I was an undergraduate. if anyone had asked me or any of my female friends if we wanted to be cheerleaders we'd have laughed ourselves sick.

slug Mon 08-Jul-13 12:42:34

I think offal is <drum roll> spectacularly missing the point on purpose because if s/he didn't miss it, s/he might have to examine one or two of her/his ignorant assumptions about feminists.

Shhh, don't tell anyone.

slug Mon 08-Jul-13 12:15:44
slug Mon 08-Jul-13 12:13:00

I think you are spectacularly missing the point offal1, or is it just that you don't want to see it?

offal1 Mon 08-Jul-13 12:07:22

Message deleted by Mumsnet for breaking our Talk Guidelines. Replies may also be deleted.

offal1 Mon 08-Jul-13 12:06:33

Message deleted by Mumsnet for breaking our Talk Guidelines. Replies may also be deleted.

They are posing like female pin ups pose. It is supposed to make people think about how men and women are represented differently in images like these.

Let me try another way to say it.

When men pose in this way, it is silly, funny, lighthearted, whatever. When women do it, it's not silly, funny, lighthearted, its normal because women tend to be presented in this way for men's sexual titillation.

You might not understand this, doesn't make it untrue.

offal1 Mon 08-Jul-13 11:39:13

Message deleted by Mumsnet for breaking our Talk Guidelines. Replies may also be deleted.

They are posing like female pin ups pose. It is supposed to make people think about how men and women are represented differently in images like these.

But I don't expect you'll be wanting to understand that, because then you'd have to stop scattering random cookie cutter insults liberally around FWR and think for yourself smile

offal1 Mon 08-Jul-13 11:28:12

Message deleted by Mumsnet for breaking our Talk Guidelines. Replies may also be deleted.

offal1 Mon 08-Jul-13 11:25:48

Message deleted by Mumsnet for breaking our Talk Guidelines. Replies may also be deleted.

kerala Mon 08-Jul-13 11:23:29

DH and I watching Tour de France last night (well he was I was MNing on my phone!). Two attractive women in yellow dresses on either side of winner of the yellow jumper stage or whatever thing it is in cycling. What is the point of them? They just stood there as far as I could see. Shouldn't they be off in a womens cycling event rather than loitering around clapping and smiling?

MiniTheMinx Mon 08-Jul-13 07:58:28

scallopsrgreat I am not so certain that this is demand driven, well not in the sense that men collectively demand women adorn everything from sporting events to hamburger adds. I think it is corporate driven. We have a surplus of commodities, a huge array of choice and dwindling income and in many cases leisure time. There is so much competing for our time and money. Do they not try to tap into those areas in the brain that release endorphins in the belief that the feel-good factor produces impulsive actions.

Maybe this should go mainstream. Makes a good point.

Kiriwawa Sun 07-Jul-13 10:04:17

I drove past a lorry for some trendy flooring company the other day. It looked like they had some really interesting designs from the back of the lorry and I was making a note of their name to look them up when I got home.

However, as I passed the side of the lorry, there was a photo of a woman pouting on a chair set on one of their rugs (which was just about ok) and then a bit further along, a different photo of the same woman. No carpet, no chair (so no actual product), just her close up smouldering at the camera.

So, no custom from me!

I would like to get to a point where it seems absurd and antiquated to employ women as decorative objects. And that the point where someone comes up with that design for their lorries is laughed out of the design room for being hopelessly out of touch with the zeitgeist.

Yes, therein lies the rub sad

scallopsrgreat Sun 07-Jul-13 09:44:39

As this type of thing is demand driven, not supply driven any solution has to hit the demand side i.e. the men and organisations that think this is OK.

Or an alternative solution might be that it's fine for them to keep doing it so long as our cultural disdain for women, which is cleverly disguised as appreciation and admiration of us, changes.

Then it really, really won't matter if there are some women who are paid to be decorative and not much else, because they won't make a jot of difference for the rest of us.

So, that's easy then. Let's make it so! grin

kim147 Sun 07-Jul-13 07:45:30

The video of the event

www.guardian.co.uk/world/video/2013/jul/05/joey-chestnut-eats-69-hot-dogs-video

I suppose it does come down to the argument that there are women prepared to use their looks to earn money so this thing will go on unless a sea change in attitude takes place and the "demand" to see women on show stops.

KaseyM Sun 07-Jul-13 07:18:34

"my original point stands. As long as women are prepared to do it, it will keep happening."

So that's it is it? Because some women do it, the rest of us just have to put up with it?

MiniTheMinx Sat 06-Jul-13 19:14:04

and they get paid for it.

What's the point of that point though, special?

Women are prepared to do it, it will keep happening... and?

specialsubject Sat 06-Jul-13 18:31:59

I suppose it does happen in the UK too - I'm not really into spectator sport so wouldn't know.

my original point stands. As long as women are prepared to do it, it will keep happening.

You did?

<breaks into uncontrollable sobs>

It's ok. I'm OK, really. Really.

Join the discussion

Join the discussion

Registering is free, easy, and means you can join in the discussion, get discounts, win prizes and lots more.

Register now