Audi ad starring first ever female protagonist

(76 Posts)

I just saw this new (?) ad for the audi SQ5 on TV and am astounded at how awful it is. Has anyone seen it?

www.youtube.com/watch?v=Goc3giF2-oE

(Sorry if its been discussed here before.)

AuntLucyInPeru Mon 13-May-13 20:31:13

Yes, they're knobs.

I really am definitely not getting a brand new audi now. smile

elastamum Mon 13-May-13 20:37:14

That's just terrible - so glad I dont own an audi

nethunsreject Mon 13-May-13 20:39:24

What were they thinking?!?

I have no idea. I wonder if it is a deliberate decision to try to sell cars to woman-haters or if that was just how it turned out by accident.

hedgefund Mon 13-May-13 20:48:42

i imagine it would appeal to the standard audi driver. to be honest i thought it was a crap ad but nothing to get worked up over

I'm not "worked up" - I am merely sitting at the computer having a nice cup of tea thinking how could they make that load of shite. (the ad I mean, the car looks pretty)

It was on during Grand Designs, I looked up once thought - hair advert, second time I looked up, thought it was alcohol or rape awareness. Then saw the car. Bizarre.

NiceTabard Mon 13-May-13 21:01:18

Ooh I don't like that at all.

Not one little bit.

kim147 Mon 13-May-13 21:01:32

I saw a woman falling on the floor. Handbag open. Shoes broken.

Then realised it was for a car. Why?

AlwaysOneMissing Mon 13-May-13 22:01:24

I don't really get this advert either!?

It creeps my out too.

Although I think what they are trying to show is how responsive the car is to avoid the woman who fell hmm.

V dubious visuals.

BasilBabyEater Mon 13-May-13 22:07:48

Well that's advertising for you.

Full of backward sexist creepoids who actually think they're cutting edge and creative.

Sad bastards.

NiceTabard Mon 13-May-13 22:11:45

It is very dubious.

The message "style over substance" - could be taken to mean either the woman or what she is wearing.
And how can they judge whether a person has "substance" from what they look like?
And if so - would a woman of substance / wearing clothes which were "stylish" yet practical - say an older woman in flats with not so glam clothes - ever have been featured in the ad?

And most perplexing of all - why the man / men who walk past and don't offer her a hand? What is that supposed to mean?

Left me feeling really uncomfortable that ad. I guess because going down like that with a broken heel could have really hurt and yet no-one offered to help.

And them having her skirt split right up was dodgy imagery too.

Just , I didn't like it, whatever they were trying to get across, all I was left feeling was distinctly uncomfortable.

"Style over substance" - it is an ad for a car which alters its exhaust noise to sound more like a petrol, but is a diesel; or as DH says 'it plays music out its arse to sound more like a petrol' hmmgrin.

The tearing skirt in slo-mo over immaculately smooth, skinny, loooong thigh made me think 'sexual violence' - not sure what that says about the ad or me.

ThePathanKhansAmnesiac Mon 13-May-13 22:27:23

Disturbing to say the least.

Maybe the message is Audi drivers are the kind of fuckers who,d drive past another person who maybe in distress.

#Audi fail.

ThePathanKhansAmnesiac Mon 13-May-13 22:28:26

^ may be.

Sunnywithshowers Tue 14-May-13 00:15:44

Nasty, nasty advert.

arsenaltilidie Tue 14-May-13 00:37:19

Seriously!!
Style of substance:
The skirt, shoes and bags where of not quality even though they LOOKED immaculate.

Whereas the Audi is 'stylish and well engineered.'
Hence "we believe you can have both"

It was style over substance.

Shit advert, but don't see why its a feminist issue. What if the car was driven by a woman.

Sunnywithshowers Tue 14-May-13 00:54:15

Where a woman is shown falling over in heels to sell a car, that's a feminist issue.

Pacific, I didn't get clever car avoids killing someone from it at all!

I got: skirt, bag, shoes (traditionally associated with women) are crap but hey masculine car is good!

Or worse, beautiful woman gets slow, sexualised 'come- uppance'

Arsenaltildie, have you got the folder of things we may discuss?

LifeofPo Tue 14-May-13 07:26:11

Message withdrawn at poster's request.

Greythorne Tue 14-May-13 07:31:33

One of the worst ads I have seen for a long time.

The male gaze, the sexualised clothing, the rape narrative (dark street, vulnerable woman, torn skirt, falling to the floor), the car accelerating away from
Someone in need of help, the smug, smug, slimey voiceover, the weird message about style over substance being helpful demonstrated by a woman............

Get me out of here.

BabyMakesTheBoobiesGoLeaky Tue 14-May-13 09:16:37

This sort of background drip feeding really annoys me.

BabyMakesTheBoobiesGoLeaky Tue 14-May-13 09:17:02

Advertising I mean,not the op.

Join the discussion

Join the discussion

Registering is free, easy, and means you can join in the discussion, get discounts, win prizes and lots more.

Register now