As I already know my rep on the FWR boards I don't think that I will get many replies but I logged in to Youtube and found the Renault clio for advert waiting for me for "guys".
Down the sidebar I found the corresponding one for "girls".
I watched both, far from thinking "look equality for both sexes"
I thought the women that they have dancing are performing sexually (the clothes, the walk etc.) for the men, The men that they have "performing" (not dancing) for the women are all look at me I'm strong (kissing their biceps, aren't I wonderful etc.)
I suppose what I am trying badly to say is that the female dancers come across as more "I'm yours" and "I want it" where as the male performers come across as "you would be lucky to have this".
I did also think that the female and male test drivers came across more as being embarrassed than actually finding it funny.