I read on a kindle and in the old fashioned way. But I was talking to some friends who read on their iphones and said ebooks automatically open in page flip mode, it can be difficult to close it so they read the book in that way... do you? would you? I think it works quite differently to on a kindle where page flip would most definitely NOT be my screen of choose.
Obviously, I'm talking about reading a novel. For page flip can be really hand as a feature to find my highlighted sections and for skimming non fiction.