Peculiar pitch advert on TV in about 1976

[gf10]

(to Justine, I've repositioned this one under a different topic. Thanks)
I wish to cast minds back to something that perplexes me so much i often think that I dreamt it!however does anyone female here recall a particular moment in an afternoon of the droughty summer of 1976 when Playtex actually aired a very singular television commercial.We saw a little girl ask a half dressed older girl why she wore a bra?The advert may well have been the regulatory three minutes long, but it was shot in flooding sunlight through a room with emptied boxes picturing the brand concerned. The older girl drew the little one symbolically near and finally said " For an irresistible figure"This advert more than any other set my female classmates talking and now i cannot find out if it was ever withdrawn or banned.It seems to have significantly escaped the archives and the memories of its reputable producers.I wondered if this was a bold step towards either liberating us from senseless taboos or whether it served to arm the sexualisation now prominent in our marketplace.It had a very peculiar tone . Does anyone know of protests or even discussion about this ad? Please let me know.

[whomovedmychocolate]

I'm too young to remember it but why don't you ask the folks at Campaign magazine - they would know

[olderandwider]

Ask Playtex?

[gf10]

When I approached them in a non-accusatory tone, the reply was puzzlingly non-detailed. My letter had been sent to Marketing and that was it.No follow up really to anything I'd asked about really...over in America, they are just that more precise in their referencing. That's why the aura of embarrassment persists..conspiratorial maybe, but I've since sent new word to Campaign magazine. Thanks.

[suitejudyblue]

I don't know that I specifically remember that advert but it certainly rings true as the type of advert that used to be shown at that time.
Are you asking because you want to start a complaint now or to see if it was complainde about at the time ?
If its the latter then I would very much doubt it, I wasn't old enough in 1976 to have been offended by it but equally my memories aren't of a time where that sort of advert would have really caused much comment.
I haven't been much help, sorry

[pippop1]

Have you checked on Youtube?

[olderandwider]

Old copies of MEAL mights help (Media Expenditure Analysis Ltd - AC Neilson) - they list client and agency (and their annual advertising budgets).

[olderandwider]

Sorry, just reread post, you have already asked the producers if they remember it? So you know which ad agency was responsible?

[gf10]

No. I' ve never been vitally detailed as to who even designed the ad...I am confirmed slighty by people rememnring that this type of very direct almost naturalistic atmmosphere toed a fine line between a live model and the rather forced sillines of the standardised Playtex adults who produced daft witticism about a rather surreal scenario. But that's to lapse into the difference betwen poetry and reality by way of almost distorting language which dynamises propaganda as well as advertising. There actualy seemed to be something false though deliberately psychological here being throiiwn at a younger mind...though it looked like a portrayal of childish pre-pubertal innocence...when aother ad went into talking about being pretty and needing buckles and straps, I thought we had reached the limit. They'd gone ferocious and it vanished along with a single matronly adult stripped to her blue skirted waist and tvoiced with talk of feeling safe oooo!!....But these were from a different firm, they were very tendentious with nudity and voyeuristically slanted...

Too close for comfort, but children were not in frame ever.I'm not really pressing a legal case but just wonder if this child appoach might have backfired in a similary bad way ...the young lady telling the girl the answer seemed to want to invite some type of unveiling aggression...the teenage voice linked the two and the word irrsistible was quite martial...to fend off who exactly? Hmm...Thanks for the efforts so far ladies,it's been rewarding.Now I am beng too philosophical by half and about...!

[CoupleofKooks]

i can't understand what on earth you are talking about
is it just me

[suitejudyblue]

Oh dear, now you've lost me totally as well.

[llareggub]

Your ramblings on Catholic school uniforms lost me too.

[Katisha]

This is starting to read like a google translation...

[tethersend]

I posted a link on your other thread to help. Beginning to regret it now, TBH; especially after reading your second post.

You never even acknowledged my post, much less said thank you.

Why do you want to find it so much?

[runnybottom]

Not you again! You posted this on BBC parenting too....

[tethersend]

Oooh, getting interesting... Have you got a link, runnybottom?

[suitejudyblue]

After I posted above I had a look at gf10's other postings, the're all a bit odd and seem to written by someone who doesn't have English as their first language.

[SwansEatQuince]

Playtex ran a Cross Your Heart bra around then and scroll down a bit for the text.

[AlaskaNebraska]

i think we need to LEAVE this thread

[tethersend]

Oh dear.

[SwansEatQuince]

Oh God, Alaska.

[olderandwider]

Are you writing some kind of doctorate on women's smalls, perchance?

[tethersend]

Maybe he's writing a doctorate with his other hand...

[BitOfFun]

This is very bizarre. Are you quite well Steve?

[Remotew]

Bizare, weird post. I would have been 14 when this ad was shown but don't remember it. Maybe I was sunbathing watching my first love working on the boats. Oh the memories.

Who's Steve?

[Remotew]

'Bizarre'!