Style blogs and freebies(362 Posts)
Is it just me or does anyone else get annoyed with the amount of freebies style bloggers get. For example, one blogger was berating the fact she had nothing to wear to an event, unsurprisingly she was then contacted by a company who gifted her a dress. I am sure this was not the bloggers intention but I am annoyed at seeing blogs I have previously enjoyed turn into a constant advert. It just takes the reality out of it.
Suppose that is the nature of it - if blogger is making a career out of the blogging, as the number of people who follow the blog increase they are allowed to advertise/get sponsorship. Unfortunately with some, this just skews what would have been a good blog because they are then obliged to do the 'product placement' to satisfy the sponsor, which means they don't always stay true to the original style that attracted the followers in the first place. Its a kind of subtle or not so subtle form of advertising I guess that has become more common since everyone uses computers, bit like 'liking' on facebook.
Completely annoys me too! Quite often I'll admire something that one of them is wearing and it will turn out to have been a freebie that's way out of my budget - sorry but I don't spend £75 on jeans or 3 figures on boots. On the other hand if you can afford to run a blog as your main job I guess your budget is a bit different to mine!
It does skew your perception of their writing though, especially those blogs which claim to be aimed at your average woman but buy (or are given) new clothes on a much more regular basis than most people can afford.
Maybe I have been naive, I just feel that as a reader I am used as part of a target audience to sell something on. It is not realistic for me to wear 365 different outfits a year and I also fear that cheap clothes from Primark are being bought just for the sake of having something to blog about.
I agree. I fell in love with an expensive jumper last year made by a smallish company. I then saw that the company had been sending out loads of freebies to bloggers (and I suspect more got them but didn't disclose they were freebies). I'm sure it is the absolute tip of the iceberg in terms of marketing spend but I was so irritated I didn't buy the jumper. I didn't want to subsidise the freebies. Some bloggers are very upfront about when they got things for free, but it still makes me think that future comments on the brand will be influenced by the previous generosity. I have lost respect for certain blogs I previously liked because I strongly suspect that freebies aren't disclosed.
I take it you are talking about the schoolgatestyle blog. I totally agree - lots of the posts are about things that have been gifted and there is even a link on the blog now called 'work with me' which basically means 'give me clothes' Quite disappointing.
Yes Dexter73 I am, I used to enjoy the blog in the beginning as it was very realistic with normal, everyday clothes and a very natural snap taken, however it now seems like one long endless advert and more contrived. The £2.99 scarf top from H&M really disappointed me as it was worn once and then put up for sale a few months later. I have a real bug bear about clothes being seen as cheap and disposable. I don't have loads of clothes but I do try to buy good quality and less fashionable items as they last longer in terms of wear and style.
I have a blog, but I am always up front about what is given to me. I also only accept and blog about items I genuinely like and will wear.
As for the value of the items, well, I spend a small fortune on my wardrobe anyway, so nothing I have been given is out of step with the things I buy anyway. I have been given premium denim, for example, but I have loads of pairs I've pair for myself.
It's not that you get freebies, it's just that on that particular blog there are so many posts about them.
I think it's trickier when you're genuinely trying to make a living from your blog - I dip in and out of mine, because I have a boring real world corporate job that demands my attention a lot, but were I seeking to monetize my blog I suppose advertising/product placement would be the way to start. I do agree it needs to be done organically though - there are a couple of blogs I follow who have done the odd sponsored thing where I'm going 'WTF?' - what I bought today was recently plugging Nicole Scherzinger's tea mot collection, which I didn't think was really her style, so it was a bit jarring.
Trampy, not tea mot. That really would be strange.
I think it's fine if they are up front and say they got a freebie
But there is lots of "they sent me X to try" etc
A lot of them also annoy me because they buy so much new stuff. It's easy to look stylish with an unlimited budget (and stacks of freebies.) I much prefer the blogs where people show new ways of working what they've already got with just the odd purchase, that's much more the way most of us have to do it.
But then I'm not convinced many of the bloggers actually care what their readers think as long as they can buy or be given loads of new stuff and spend all day taking selfies while the rest of us are doing some proper work.<bitter but still reads them >
Cambridgeblue, laughing at your "bitter but still reads them" comment, that's me too, though I guess it can't last forever - surely there gets a point when they will get bored with blogging.
I'm definitely getting bored with reading a few of them
Last year several blogs including schoolgatestyle and does my bum look 40 featured boots from Seven Boot Lane which retail at around £150. Clearly freebies. They then offered a paltry 10% discount code through those blogs. I must admit it put me off those blogs. Seems to be happening more and more
I have just read on the Schoolgatestyle blog policies that all comments must be honest and positive and that negative ones will be deleted, I had always wondered why the comments there were so one sided.
I was told that a lot of the bloggers 'wardrobe' items - they buy them and don't remove the labels, do the daily photo and then return the items back to the store.
Agree with Cambridge's comment about it being nice to see how Bloggers rework items they already have and it is more realistic for the majority of women's wardrobes unless they have an unlimited clothes budget. But again, comes down to whether they are doing it to earn a living or doing it as a hobby and it must be tricky getting a balance between posting enough to keep peoples interest with items you have and showing new fashions or styles and being slightly ahead of a trend.
Still like AllWornOut as they get the best of all worlds by having a couple of contributors, so often if they have the same piece, you will see it styled in different ways. There is no annoying product placement or advertisements and they seem to have stayed true to their own styles. Amber's is a good one too as it has work wear and casual. But agree that Schoolgate and DMBL40 are not what they were and have changed over time, but I think both bloggers earn a living from it too, so it has to have some commercial benefit for them.
I think a lot of the manufacturers/retailers have realised that blogs are an extremely cost effective way for them to market their products and are exploiting it to the maximum as have noticed the Seven Boot Lane placements, Boden and Stella and Dot to name but a few in some of the more popular blogs mentioned on MN. Had also noted that some of the bloggers are wearing skirts/dresses in the photos when you know that they normally favour skinny jeans or trousers of some sort, so am instantly alerted to the fact it is probably a sponsored/gifted item.
It would be good practise if the bloggers disclosed freebies, however I wouldnt enjoy some of these blogs if there wasnt much variety or trend following. These can only be achieved if the bloggers have an unlimited budget or receive freebies. They in turn give me styling ideas as well as saving me time trawling through countless shops. I agree their impartiality may be compromised but if their ideas are good, Why not? If not, I just click away :-)
Agree with much of what has been said. I enjoy reading these blogs less now as they seem to be more about advertising and less about style. One blogger said brogues were not for her but a few months later was gushing about a pair. Now we can all be fickle of course, and change our mind about things, but the fact they were a freebie made me feel that was the only reason there was a post about them.
I am on a tight budget this year and so am sticking to buying only a couple of mid high street pieces each month. I'd love to see bloggers wearing the same items more often but maybe giving ideas about how to style them in different ways. Throw away fashion and the associated waste is something I've become much more aware of since trying to spend less.
I appreciate some bloggers are trying to make a living out of this and therefore advertising is necessary.
There was a discussion on another thread recently about how Vogue is now completely under the thumb of its advertisers and has got more and more bland and dull as a result. It sounds as if fashion blogs are going the same way, which is a shame because at first they looked like a genuinely exciting alternative to magasines. And of course it's self defeating because, once the readers switch off, so will the advertisers.
I love blogs,especially the ones aimed at 40 plus women!
DMBL40 is still my favourite,whilst she buys alot she does re work stuff too
I've noticed school Gate is very 'product' placed now,as its become more successful there is more and more advertising ,often for smaller Northern Irish shops and services.
I like Avril though and have bought great scarves from her shop!
The Online Stylist one is very slick and less 'what I wore today' now too.
My favourite blog is Putting Me Together which is all about wearing what you've got in different ways. Wish there was a UK equivalent.
On a side note - is there a blog where the blogger is pear shaped/has chunky legs?
Jimmy, I'll hold my hand up as a chunky legged blogger!
Girl with curves is very pear shaped (and completely stunning!).
It primarily talks about American bloggers but there's a fashion blogger section on www.getoffmyinternets.net
It can be very bitchy but it really opened my eyes to a lot of these practices on blogs.
There are comments on larger British blogs too, although I don't think I've seen any on the ones mentioned.
Ooh, AmberNectarine are you allowed to do a link to your blog?
Thanks PeachandBlack, I have bookmarked that blog. You're right, she is stunning!
I used to read a lot of US blogs but I've slowly started unfollowing them as each and every post was c/o this and c/o that. Often times the products being shilled were from brands that didn't even seem to fit with the bloggers aesthetic or they'd never mentioned that brand before. Then it just feels like they are doing it to get free stuff and you'll never, ever see them wear it again.
I too write a blog but because I also work and have a toddler it's a hobby and more about re-wearing things I already have then constantly buying new bits. I don't have an unlimited budget. I'm pregnant at the moment so trying to find ways to re-wear items and mix in a few (cheaper) maternity items.
So my bloglovin is a mix of US bloggers and UK bloggers but I do find myself rolling my eyes when post after post features c/o items. I like seeing what people are finding in the shops and how many times they re-wear it. I do find it shady when people don't openly state that something was c/o, it's confusing to readers. They might not think we care but I do personally and clearly others do as well!
im pretty sure amber is twentymumthing I could be wrong though.
I do still read schoolgate but have gone off it a bit as its not relevant to me, and dmbl40, her price levels have gone up a bit and usually not in my price range. Unfortunately despite working full time my household outgoings have gone up and so my play budget has gone down a lot.
I do like poppystyle, I know she can be a bit marmite, but for some reason I really like Joanna and her style, 100% not my style at all, but I like hats she brave enough to wear something different. SHe is well off though and does seem to have an unsponsored unlimited budget.
I used to read a lot of the plus size fashion blogs as I was plus sized but they are heavily into being sponsored and getting freebies, even blog posts about how unfair it is that one or two get all the freebies and they get nothing. also too many of them take the wear what you want motto a bit too far and outfits not really styled or given any thought as to how they look. I am fully aware as an ex fatty I sound like an ex smoker, but like to think that when I was fat I still dressed nicely and looked good.
I think if you want to make a career out of blogging then ads/ sponsors is the way to go,lots of bloggers re sell freebies,
Blogging is not what it used to be,its a completely different thing now, some media entrepreneurs invest in style blogs,they handpick the blogger,give her a lifestyle/direction to adopt and all the blogger has to do is pose,even the writing is taking care of, some of the biggest blogs in the uk are just like that,
The mummy blogs are now very big,lots of high street stores support them,its much cheaper than using an AD agency,
handpick the blogger,give her a lifestyle/direction to adopt and all the blogger has to do is pose,even the writing is taking care of, some of the biggest blogs in the uk are just like that
santamarianovella - like who? I honestly had no idea! Interesting.
Thanks Vickiyumyum, that's the one!
Yep, that's me, chunky legs there in all their glory!
Chunky legs? <Clips Amber round the earhole> You have a very nice figure!
What dexter73 said
BTW I love the denim dress.
amber you don't have chunky legs!
princessdave some of them are in the uk top 50 bloggers, everything is paid for,travel,dining out,clothes...etc,its basically one big sponsored deal,nothing is genuine .
Its all about targeting a demographic,and understanding their taste and what appeals to them,social media in all its form is where the big £££ is at the moment,so people will take advantage of it,and compared to using an advertisement agency it really costs next to nothing.
I read that , vestiaire collective ,which is a high end reseller of luxury goods,sent numerous vouchers to bloggers and not just fashion bloggers but lifestyle ones too,some of them mentioned the vouchers,others cleverly stated that these vouchers were gifts from friends,or family for birthdays ..etc,genius,it got mega publicity and now its one of the biggest Resellers, once a well known blogger gushes about something it really sells,
thanks santamarianovella, the only one that springs to mind is the londoner who rarely discloses. Her GOMI thread is golden. I don't read her blog, not sure I read any of the top 50 UK bloggers to be honest. I'll google a list and have a peek!
[whispers] first blog that sprang to mind was The Londoner, too. Still, she's paying in other ways - friends and family feature heavily - I don't want my DCs all over the interwebs. All really fascinating re why we (I do) blog, why we read blogs, the tension between what bloggers want from it, what readers are looking for, how much of "yourself" you are willing to "sell", and whether what you gain is worth it. I am assuming that for lots of bloggers, their blog is an adjunct to their "career" ie WIT. I mean, how muh ££ would he get from that? Maybe not much, but it may elevate her stylist status/profile. For others, it may lead to a book deal etc.
I Absolutely agree re maintaining integrity on one's blog (I blog on AllWornOut) - it's your uSP v's magazines etc. also, those sponsorships, promos etc all take time.
I like WIT but cannot afford most of what she posts, I've never clicked any of her links so she's not earning any money from me in that sense. She's a lovely lady, I met her at the Boden press day last year. I'm sure her more affulent readers generate income for her from affiliate links though.
I've been asked to trial protein products aimed at runners (and also pregnant women more recently) and some beauty products but I don't feel that it fits with my readership so turned them down. Boden fits but I've never reached out to them via social media. Most of my readers are Boden fans looking for reviews, codes etc. They're working with a lot of bloggers in the UK and now in the US but not me (sadly)
Boden are a very good example of this - they've clearly cottoned on to the blog thing recently and must be pretty generous because they're getting mentioned everywhere, even by people who claim not to be their target audience.
One blogger who actually sells herself as not wearing 'fun' prints just because she's a Mum of a certain age (or something like that) has obviously seen them through fresh eyes now they're supplying freebies and another one seems to suddenly love them although the rest of the stuff she features tends to be much more high fashion and not at all Bodenesque.
Amazing what a free pair of Bistro Crops and a few glasses of bubbly at a press day can do!
Come over to the book-blog side! Its considered dishonest to not disclose when a publisher sends you an ARC (review copy) and given how often these are mentioned I'm fairly sure that its being done honestly.
But then reading a book takes more time than throwing on an outfit and doing a selfie so unless you're actually being paid, being given a free book to read isn't enough incentive to read one you wouldn't pay for.
ha ha yes I know the two you mean although they do tend to pick items that fit with what they already wear, skinny jeans for example, so still holding true to their aesthetic I would say.... The bubbly was very nice at press day!
It's the same with a few US blogs I read, never ever mentioned the brand before but now they've been gifted something the copy reads "I've never really considered Boden before but this seasons collection is so on point/on trend/pop of colour..." etc etc.
They sent me a scarf once, well the affiliate team did but it was a thankyou rather than a "shill this product". They are definitely guilty of seeing blogs as easy advertising/marketing and it seems going after younger bloggers in order to open themselves up to a new audience. Clearly it doesn't go unnoticed and loyal/potential customers (of any brand) are put off by it if the 2 pages in this thread are anything to go by.
Very interesting read, I agree with Belinda AWO.
I think it is sad, though understandable from a financial point of view, that companies are using blogs in this way. I started reading blogs as they were a fresh alternative to magazines and I didn't have to wade through all the promotional crap. Now some read like a Red magazine fashion feature. On a side note has anyone ever noticed that Red magazine has a Breton top and a trench featured in every issue, they even wangle them in at the height of Winter.
I'd say that was Laura WIT's influence, they are 2 of her favourite items. Not sure how such classics sit alongside the Muppet fur stole and bonkers shoes she also likes but guess that's why she's a successful fashion editor and I'm not
Yes she is fond of a Breton top isn't she, even though I could never afford her clothes I do give her credit for being original in what she wears and in that sense she does actually give inspiration, I enjoy her capsule wardrobe/classic staples posts and find them useful. That pink Jill Sander skirt was amazing.
I loved that skirt and she looked amazing in it but then she carries off most things as she's so stunning. A lot of her wardrobe is way too high fashion and pricey for me but I agree that she can be quite inspirational - I liked how she subtly changed her style when she had her little girl but still retained a sense of 'her'.
I like Laura ,so I forgive any product placements ,
Boden and asos,are very into bloggers,I too don't believe in this sudden love for these two giants,specially by bloggers who are into high end stuff,
I have to agree with much of what's already been said. I really used to look forward to reading some of the blogs mentioned but tend to find them a bit meh these days. I still like WIT, All Worn Out, Susie So So and Cookies @ Candies - they all seem to be true to themselves.
Susie So So is my current favourite - she doesn't do anything wildly different but her style and shape/height are very similar to mine and I love her writing style. She seems genuinely nice (sure the others are too) and more realistic in terms of where she shops and how she reworks things she's worn before. I've not seen any mention of freebies so if she's getting them she's very subtle about it.
I followed Susie on GFC but I must have missed her off in the migrate over to Bloglovin when GFC ceased to operate. I've added her back in, thanks for the reminder!
I really admire Susie So So for her quest of perfection in everything she buys. She's very real.
Susie is lovely in RL - she's one if my favourite bloggers - she is so engaging (you can see that in the high number of comments she gets, too). Joanna of Poppy'sstyle is, lovely, too - also charismatic and fun. Both are genuinely buying what they like.
I like Joanna too even though I don't like her style but she seems like she is having fun doing her posts rather than just going through the motions. Her posts about her weight loss and the bikini posts were very brave.
Agree with the comments on SGS- I must remove it from my bloglovin, as I am more than a little bit over cheap viscose scarves with everything to add 'a pop of colour'.
I enjoy twentymumthing but am insanely jealous of her budget as my style is near identical - everything I eye up and add to my wishlist on likes of NAP, she seems to buy I feel like we could be on that Gok Wan programme where one model is dressed on a budget and the audience have to guess which - with my Primark skinnies and wedge trainers, and sweatshirt from Peacocks
she'd clearly win but it is inspiring and aspirational for me <sigh>
Santamaria novella I am intrigued by what you say re freebies and funding of some bloggers in general. Even when bloggers are outright and honest that things were c/o / free, it does still annoy me tbh. Susie So So and AWO - love both and haven't seen any freebies on either, which I like.
I've looked at SGS a few times from here and just looked again. I'm surprised at how commercial and different it looks, it's harsh on the eyes.
WIT does it all very prettily, still one of my faves. Freebies don't bother me at all, I'm sure she and Amber too, only do things with brands they like and would wear anyway - who wants a wardrobe of hideous freebies anyway. Still genuine, and good on them really.
Not a British blog but Atlantic Pacific gets a lot of freebies and has really made blogging work for her - she's gone from being a merchandiser at Old Navy to Director of Accessories at Tibi.
I find the way she dresses to be really quite ridiculous rather than aspirational, and her posts always make me chuckle when I read them first thing!
I agree with Marsha's comment about WIT, she does it all very prettily and tastefully and probably only accepts freebies from brands she actually likes. Being a fashion editor, she gets excellent discounts anyway, and as her family obviously have money, it's no wonder than she's able to indulge herself and buy expensive pieces.
On the whole I'm not a fan of sponsored posts as they're often not in keeping with the rest of the bloggers taste. I think the Frugality handles sponsored posts pretty well, particularly the lifestyle ones.
At present, it seems the same bloggers are being pursued by the same companies. It's all a little boring. John Lewis' The Edit is something that should have been really interesting. In reality it all felt rather flat as I think the bloggers chosen weren't diverse enough. I think Boden's last hang out featuring Fash'n'CHips, WIT and That's Not My Age was a really good mix of bloggers and didn't feel too contrived.
You've just reminded me "That's Not My Age" is a very good blog too.
The jumped, I honestly thought it was a known fact,some blogs look really professional, the writing,editing, photography , photoshop, is clearly not the work of a single blogger,more like a team.
I have gone off SGS recently and I couldn't quite work out why. Now I know, it's all the freebies, which are putting me off.
That's why I couldn't get on with Wendy lookbook. She seems to have nothing in her life other than clothes.
I really like Susie though, having only recently discovered her blog (am eyeing up some jewellery in her shop too). I quite like DMBL40, but she always has this smug, poser look on her face in her pics, which really really annoys me.
I like That's Not My Age, she genuinely knows her stuff rather than having just jumped on the fashion blog bandwagon.
The trouble is, even if a blogger only accepts freebies that they genuinely like, it still has a corrosive effect. It means that, whenever I read a recommendation, part of me is wondering if they've been paid to say that. And I'm less likely to come back.
Personally, if I really liked a blogger, I would rather pay a subscription in order to guarantee her independence. I realise I may be in a minority here But I really don't see the point of them if I can't trust what they're saying.
One blogger who actually sells herself as not wearing 'fun' prints just because she's a Mum of a certain age (or something like that) has obviously seen them through fresh eyes now they're supplying freebies
I've "known" her from "elsewhere" on t'internet for years, and she's always bought some Boden stuff.
I think the big blogs by people in fashion like WIT - well or course she gets freebies. But she has a gift of making everything in her life look so incredibly gorgeous that I don't mind - sure she's glad to know that She also replies to tweets so I like her.
But your everyday blogger and their boden freebies - well I'm not interested in that and don't really read any that do that any more.
Just looked at SGS for the first time in months - I wonder how much money she makes from it - can't be much surely.
TheJumped you must have pretty awesome style then! I used to love that show, though I must confess I was always rooting for Brix Smith-Start - I love her and Start carry such a great range.
WIT will probably get a shed load of vouchers/discounts with her press credentials but I imagine she chooses her own stuff in the main.
DMBL40 is plugging a shop today - she must be reading this!!
When I first discovered fashion blogs several years ago, they seemed really different from anything else that was out there. I hardly read them now but hadn't thought about why.
I doubt whether those early bloggers ever received a single freebie - they were far too forthright and that was why they were worth reading. As soon as blogging becomes a career move and you start taking the corporate shilling then, as far as I'm concerned, you lose the very thing that made you interesting in the first place. Quite frankly I now see most fashion blogs as just one step up from those 'Get the edit!' emails that clog up my inbox.
I don't go to blogs directly either, MR and Camille end up on my pin a lot. WiT gets linked so I end up on there too. And she does the fashiony lifestyle thing (the nice end of it) well.
The Man Repeller is good if you are looking for decent independent writing. It feels fresh and new. But more on fashion as a whole than a single product. Actually that's just what I have read, I'm sure she does products too. You definitely get that her views are her own.
Thanks, Marsha I shall check her out.
Fair play to Leandra, she's a great example of someone who has managed to make a career of their blog without compromising her integrity. She even has a staff of contributors now but it feels really authentic.
I just noticed the other writers. I like her style the best.
Obviously I look at yours Amber, but that goes without saying!
As much as I am not keen on SGS layout and look, and sales approach she did get on that school gate thing early on.
I like to read about new products,look at various photos of people from different cities,more international blogs, ,I like caroline blomst,(she has two blogs),and elin Kling,again several blogs, their blogs are very professional,after all they are fashion insiders,
,there are ADs,and sponsors,their blogs are more like digital magazines,but its very professionally done.
I think atlantic pacific is hilarious,those weird poses,and weirder fashion sense is really repulsive,I can't imagine anyone wanting to wear that much bracelets or necklaces,and not end up looking bonkers!
Amber blog,is great mixture for workwear and off duty looks
I know she is a fav here but I don't like DMBL40, too much going on it hurts the eye
I've just been for a quick look at Man Repeller and I have to say, I'm impressed. I don't know how she's managed it but, despite all the high end advertising, it does has the feel of something she's knocked out in her bedroom.
<wipes egg off face>
Fab glad you like it!
She's got a good idea. Writes well and I like the fashion city thing too.
Santa agree in AP accessory overload.
I'm really going off these too. I liked dmbl40 and still read it, but recently she has gone a bit off the boil, there is no way someone with her style could like the polka dot trousers she had on recently or the beige suede lace ups. She seems to have a bit of an edge to her style and these don't, obviously free.
All the bloggers seem obsessed with the same things- new balance trainers and hush cardigans at the moment. I not find them original either- how many variations of jacket and scarf can you have mymidlifefashion? Or skinnys and a scarf she sells herself at schoolgatestyle.
One thing I do like at dmbl40 is when she picks a great item and really works it in lots of different looks. She has great by malene birger jeans she wears to death , I would too, they are fab. Great coats too and bags. Quality items she gets loads of wear out of.
I love Poppystyle. You never know what will be next, really varied and fun, I wouldn't wear a lot of it, but have been inspired a few times.
Also Allwornout is good, different styles, realistic budgets and lives and having fun with their wardrobes. Susiesoso is good too.
I do wonder if SGS actually makes much ��� out of her's though
Just out of interest, has anyone bought anything that they have seen on any of the blogs? Lots of people posting on this thread saying the same thing - that they are very aware of the commercialism that has crept into a lot of the blogs. So just wondering if it seeing an item worn by a blogger has influenced anyone to actually buy the products, despite know that it may have been 'gifted'?
Styleoversubstance I haven't bought anything but have need inspired.
I bought chinos from Gap I saw on Susiesoso, a Reiss scarf I saw on dmbl40, an All Saints Top seen on Poppystyle and am considering sandals from dmbl40, but they are expensive so still thinking about it, they will probably sell out before I press the button online!
Schoolgatestyle seems to be getting some stick here but I've found it one of the most practical, down to earth blogs. I think she always makes clear when she's been given something, there's no hiding anything. And how do people suppose bloggers make any money if not via advertising etc? I find most (not all) of the things mentioned on SGS are do-able and I like her style. Maybe not the most cutting edge but as Ronseal says "it does what it says on the tin".
So many blogs witter on about things that are way out of a normal person's price range that they just turn me off.
I've bought 2coats which I've seen on SGS - both Targetdry which I'd never heard of before i saw them on the blog and they have been fab. Also a necklace which gets comments, without fail, every time I wear it.
I suppose I was being a bit naive in not realising that bloggers write their blogs to make money. I thought that most of the ones I read were more of a 'This is what I am wearing today' post than a money-making venture.
Some are I think dexter - I know the AWO ladies get nothing at all for doing their blog as they just do it for love
oh i hate them
" my friends at slightly naff jewellery store" invited me to look at this and i just LOVED
this was the best of a bad bunch this rococco clown necklace
you can get your own ceramic clown pendant with code lolz14 just for blog readers.
pop of colour, rocking the look, haul crap ad nauseum
i am bored of schoolgatestyles GARDEN FGS
get a hot tub
and primmos pink frickin front door
I buy very very little I see on blogs, in fact I can't remember the last thing I did buy after seeing it on a blog.
I quite like Mission Style - she's very salesy but if similar build and local to me.
I do like AWO MrsCB, it's one of my favourites even though a lot of the clothes on it aren't for me. In fact, most of the blogs I like best have clothes that I wouldn't wear, but I like the bloggers so continue to read them.
I totally rock the ceramic clown pendant btw LordP!
If they took freebies from NAP I could understand it after all But I guess for some of them its their business and they know their target market likes a nice clown pendant
Lol at 'get a hot tub'
One thing I do really like about DMBL40 is that she posts loads of pics and links. That's what I like best I think, 'today let's look at blue dresses' or whatever, then her picks from a broad range of shops. With pretty honest sounding appraisals. Combined with her outfit shots and general humour and chat, that's what works for me. Also she doesn't mind polyester, and neither do I - her budget is many times mine but I still find it relevant. I do click through a lot, sometimes Pin or add to a wishlist, I have actually bought stuff too (Ash wedges (returned, not me) and AH bag (resold, far too big) ok not great then!)
I'm considering blogging but don't want to show my face or identity. I'm stylish
in my head but don't have much of a budget so it might not work - I haven't found a budget blog that doesn't look like she ran into Primark and came out with sparkly tat and scarves stuck to her.
You see, I find dmbl40's fifty pictures of stuff she saw in m&s dull - I can look at a website myself and find stuff.
What I like really are lots of photos of the blogger in what they're actually wearing and if they're a similar size to me all the better.
I think DMBLB is quite good. Would never have thought of looking in M and S for a trench until she unearthed a gem. I haven't got time to sift through that unwieldy site. I am the opposite to you though MrsCB in that most bloggers -unless they are Wendy- look ....well like the rest of us.
I think DMBL is probably getting quite a bit of £££ from her links. They're affiliated shops so each click and purchase earns her money. So maybe not quite so unbiased!
I'm not too keen on DMBL40; a bit too much fake modesty/pretending to be on a budget going on there.....
I like SGS though. She's a similar age to me and wears the type of outfits that I do.
DMBL40 is my favourite.
I like the links to shops,don't mind if she is getting paid!
I like the fact that there are plenty of pictures and text with each post too.
Some of the other '40' bloggers are ok,but not in her league IMO.
gianna - god yes - recommends marks and wears Designer
Yes and all the fake surprise when she fits in a size 8 of anything
Yes lordP I understand what you mean.
She does seem to get her money's worth from her £££ stuff though.
I really like Does my bum....., and also also Style Guile. I also follow another blog from a lady who lives in the North west, who bears quite a resemblance to Kat, and often seems to copy her look, wears the same clothes etc. Don't know what Kat makes of this?
Is that midlifestyle or somethng hanging? Things is I think Kat seems very lovely but agree she has a very decent budget - which is fair enough.
But I think a lot of blogs are similar in that its women of a certain age, wearing a lot of zara, the odd 'designer' handbag and they tend to be slim. So its not surprising they look similar.
I admire SGS's business spirit - I mean she only started that blog what a couple of years ago??
Style Guile has always replied to any comments I have left which is a nice touch I think. I wonder how long the whole fashion for 40 something blog thing will go on for though. I see Cherry Menlove has stopped blogging, the home/lifestyle blog circuit seemed to get saturated.
I think the 40 plus bloggers fill a gap in the market,not many magazines aimed at that age group.
As I have said,I love reading all the 40 plus ones.
Yes they are all a bit samey at times but I don't mind that really,I love looking at peoples clothes and lifestyles,am incurably nosy!
I never wear Zara though,can't get on with it at all
I used to love dmbl40 and got quite a few things she recommended (some of which I've returned/re-sold) but she's changed her style and now just lists loads of stuff, whereas previously it was things she'd bought and how she styled them which I much preferred.
I'd love to know what she's doing re her extension, she did a couple of homey posts very early on and loved her style.
you see I dont give a fuck about their kids or homes.
I don't care about their kids! But don't mind a bit of a nosey round their houses. I think DMBL40 wears the same things over and over and over. I like it when she's on a quest for a wedding or party outfit though. And her going out looks are stunning.
They're all pretty slim though. No one over a 14, or 12 probably (apart from that lovely girl with curves one linked to about who looks fab!)
I think she does the list to maximise her links and income... it's more subtle than other blogs.
Have you seen the Not Dressed as Lamb one? She's pretty marmite I'd say in what she wears.
oh and their use of the word MARMITE
i like does my bum look 40, but phrases like, 'i'm beyond excited', and 'statement necklace' get on my wick.
i'm just bitter because one of her handbags pretty much is my whole wardrobe budget.
Not so much the bloggers but the youtubers wind me up by saying "I'm currently enjoying this... Scrub, toothpaste, moisturiser, t-shirt etc" I dunno, I like things but I don't really enjoy them!
whether you like them or not, and Kat is very nice, you can still hate bits of the blog, non?
I like DMBL40 and she's inspired me with how to pull an outfit together.
I have pretty much zero budget for clothes. I actually tend to shop in New Look, Tesco, Next and charity shops as much as poss as quantity over quality is the only way I can afford to buy some clothes which are in fashion.
Maybe I should start a blog for those of us on a mega low budget
Glad it's not only me who's fed up with the increase in sponsored posts! Fed up with seeing overpriced (and often ugly) Seven Boot Lane boots and everyone suddenly shopping at Boden, including WIT, The Frugality, SGS, etc etc.
Boden are affiliates so they're getting paid for you clicking and purchasing!! Hence the huge increase in stuff from there. I agree about the seven boot lane stuff - hugely expensive for v average boots.
Kat doesn't use affiliate links from what I've noticed when hovering over her links - the ASOS and New Look links for example in her recent sandals post are all direct links to the product page on the website. Likewise she isn't using Boden affiliate links yet, I have been wondering when she will apply to become an affiliate and start using them but as yet she is just using direct links to the product pages. Nor Hush, not sure if Hush even offer an affiliate programme but Kat loves Hush and it's one I just randomly hovered over before posting to make sure I wasn't white knight-ing out of turn!
Anyway that's nothing to do with freebies, just where this thread has headed.
Just to clarify - I meant my comment was nothing to do with freebies. Affiliates are gifted items from time to time/a lot depending on what blog they run
I've just been for a browse as I hadn't looked at some of these for ages:
Does my Bum Look 40 'Without further ado, let's look at Kurt Geiger where they have a fantastic selection and you can still get 25% off until midnight on Monday' Loads of links and a code.
Style Guile I'm having a bit of a GAP moment right now.' Then links although, to be fair, no code.
School Gate Style 'I'm PR friendly and happy to help brands address the needs of busy working and stay at home mums.'
I bet you are!
Do they think we're completely stupid?
She links to a lot of M&S and they pay, and John Lewis as well. I'm not knocking what they're doing, they need/want to make money somehow. I don't think they have to say they're affliated links so even going to the product page and purchasing will be enough to earn them some money.
None of the links KG links Kat used or the GAP links Beth used are affiliate links though, just direct links to the products. So they won't be making £ from you clicking and purchasing unless these were sponsored posts which they would have then (hopefully) disclosed. Compared to some bloggers who cram their posts full of affiliate links these two strike me as quite honest! To be fair, I notice that mainly on US blogs whose links I don't click on anyway.
sorry WipsGlitter x-posts! They don't look like affiliate links to me but direct links, aff links normally go through a third party tracking system but I could be wrong. I just know how my affiliate links are created/tracked!
I'm certain she's getting money from both these (M&S and JL). But like I say they have to make money somehow!
The point is that, whenever I see links now, I'm suspicious. I don't trust any of them any more.
The day I find a blogger that says 'Just been sent some stuff from X - what a load of tat!'' Or even just 'here are links to some freebies that X sent me.' Then maybe I will reconsider.
they have to make money somehow! I think that's my point. They didn't always do it to make money. They used to do it because they had a passion and something to say and that was why they were worth reading. Now (with one or two honourable exceptions) they're just dull, dull, dull.
I deliberately don't click through to links on blogs and type the web address/ name of shop into google and find the item that way. It might seem mean, but if its an affiliate link then we should be made aware of that.
whatlouwears365 states that her links are affiliate links. Shes a bit limited as to what to wear as shes pregnant now, and her clothing is a heavily reliant on Boden prior to that.
(they're not all affiliate links, just the very few programmes I do belong to )
but I mean how much money do these average blogs make ? Surely not much more than minimum wage?
Im sure there are plenty of women who, post DC, would love a way to make a living in a way that enables them to work for themselves, and offers flexible, child-friendly hours to suit. No doubt the occasional free pair of trews is a bonus. I think "fair play" to these women who are trying to make a go of that. As lordpalmerston said, I bet it's hard graft for relatively little reward, certainly for the first while!
To begrudge them the minuscule revenue from a link because "they used to do it for nothing/because they enjoyed it" is a bit mean spirited! No one clicks links 'just because they're there", do they? So presumably if you do click it's because you have some interest in a particular product.
With regard to the two main targets mentioned here, Of course both SGS and DMBL40 have 'evolved' and perhaps not to my taste, and I do think that SGS in particular, will need to manage the balance between blog and business carefully, as the new site is really quite alienating. BUT! What enterprises doesn't have teething problems or make mistakes? I'd be happy to see her - or anyone - make a go of such a project. There seems to be a subtle undercurrent on this thread of "I hope she doesn't make a go of it even though it doesn't cost me anything" and how rubbish is that?
It's not about begrudging anyone anything. I have already said that, if I really liked a blogger, I would rather pay a subscription to ensure their independence. What I am saying is that most blogs, as they are now, are no longer interesting to me and it looks like I'm not the only one. And, if I were a blogger, that would concern me because, if readers stop reading, then sponsors will stop sponsoring.
They get pennies for clicking on the links - god, I click rather than search but to be honest, I haven't even been tempted to click on anything from a blog for a loooong time.
I doubt they make masses of money but Kat uses it to promote her personal shopping business doesn't she? And styleguile the same.
I don't begrudge them making a go of it and if they say the link is sponsored or an affiliate I will gladly click if it's of interest to me. Tbh though most links the picture they have posted and the price is enough for me as I prefer old fashioned shopping in store to online shopping still.
It's if they are potentially misleading by not declaring affiliate links or sponsored posts that I won't click and will google if I am
Interested in the product.
There seems to be a subtle undercurrent on this thread of "I hope she doesn't make a go of it even though it doesn't cost me anything" and how rubbish is that?
I object to that comment. I am simply trying to explain why I no longer read blogs. If I were a blogger myself, I would take note of the feedback, even if I didn't much like it. Nor am I trying to get something for nothing - sheesh I have said I would be prepared to pay!
It's a very interesting, useful thread! It's great to read honest feedback in the sanitised world of moderated / deleted blog comments so it all looks unicorns & rainbows. I personally thought bloggers were obliged to disclose affiliate links/sponsorship, if not legally then at least ethically. I do as I feel I should.
I'd assume all links are affiliate if they can be bothered to do them - I never could [lazy]
Thing is as a 'normal' person, blogging is really hard unless you have an unlimited budget or buy a load of cheap tat. I mean I wear the same stuff a lot which would get very dull very quickly.
Why are they any different to magazines etc online and in print.
They will be careful to show big adverisers, editor's will be given freebies. If a designer puts an editor on the second row of a fashion show, this will colour their view.
We all like to think we would remain unbiased, but we wouldn't.
So anyone writing about anything, can have their opinion 'bought'.
We live in a consumerist, capatalist society, it's up to the individual to cut through it all.
<pulls up comfy armchair, pours second G+T>
Now then.......I love blogs, I'm a bit addicted really. Read LOADS
should be reading a book
I just like looking at what other women wear.
Don't care if it's free, just if I like it or not.
Like my Pinterest addiction, I like to see an outfit I can copy.
Don't like too much writing...can't be bothered, although the loony Kat and lovely Sue are very funny and make me laugh.
Nothing is 100% independent these days....glossies, papers etc, all influenced by £££ so to think that blogs don't get freebies is nieve.
I have bought stuff influenced by bloggers.
I think the debate about blogging integrity is a valid one but that the Op's comment about SHS getting a free dress was nasty.
Why are they any different to magazines etc online and in print?
They used to be. They're not any more. That's my point. It's why I no longer read them and why, if they're not careful, they will start losing their sponsors. That's how capitalism works!
Anyway I'm starting to repeat myself now so I'm off. Have a good evening.
This is what has gone on with magazine editors for decades. Those clothes in the editorial? They are chosen because the company pays for that gatefold ad at the front of the magazine.
That 'ten items to buy for Spring' article? All those companies schmoozed the editorial team- took them to lunch, sent them samples and gifts and flew them out to some exotic location for their latest launch.
Beauty and style editors/writers are essentially lazy. They report on what is put in front of their faces. They don't go out trawling the stores or the internet.
Bloggers are basically no better no worse with regards to this although the lack of quality writing is what has made me unfollow nearly all the blogs I once followed.
I don't think the op's comment about getting the free dress was nasty. I tend to agree with her. Post a blog about how you are looking for a formal dress and oh, how lucky, a few days later a free dress is offered. That's how it comes across to me anyhow.
come and help me find a german pencil case instead
I have thought about all this, quite a lot, and have posted before on it, so forgive me if I am boring on about this. I would like to make money and get freebies. BUT, I don't want to compromise what I blog about. Not even in the slightest. I don't want to write sponsored posts, run competitions, go to press days or be be sent things.
I want to buy and write about what I see (I spend hours looking and shopping) and like and then get refunded for it. Shame it doesn't work like that! So, I continue to buy what I like and go to shops where and when I like, doing stealth change room selfies and review what I have tried on. No PR person smiling at me over champagne, pressing vouchers on me etc. However, it's not lucrative. And there's the rub.
By freebies, I mean only exactly what I want, not what someone wants to send me to promote.
Affiliate links/programs do exist but I can't be arsed with a that so I don't bother. I've also never been paid to blog about something. The only freebies I get are clothes (and then not a vast amount) which I am always open about and the odd glass of fizz/voucher at an event.
I blog because I am essentially a shallow human being with a very boring job, and writing about clothes makes me happy. I haven't really thought about making money from it - I think the effort involved would be phenomenal for minimal reward. I'm better off dicking about with spreadsheets all day.
lol at dry
i want a leather one for s1 like mine
YEARS AGO mn got invaded by crafters who went on about dyes and stamps all the time
then the baby mogglers who talked
shit about casting a lot
now its blog madness
plus ca change
Better than talking about Mothers day ad infinitum
A lot of blogs seem to change when they become more commercial. For example, WIT suddenly loves The Gap <eyeroll> I don't think their offerings have improved, she must be under contract.
It's a difficult balance to strike, and blogs tend to have a short half life - the early under the radar phase, the good and authentically enthusiastic phase, the advertorial phase, and then finally the 'I'm jetting around too much to bother with content' phase (check out Blonde Salad and Joujou Villeroy to see what I mean).
I like a few unabashedly commercial blogs. They are like catalogues edited for my taste, keeping me posted about what's current and complete with links that take me right to the store. One-stop shopping that simplifies my life - and the writing is no worse than average magazine copy I read a bunch of American fashion magazines last nigh while travelling and they were full of Instagram pics. So blogs as a medium may be past their prime too...
What the heck is a baby moggler?
Gap is shite - I still look at WIT but not tempted by anything she's blogged recently.
Gap is shite. Surely it didn't have that end of sales feel about it before. But then Belinda made me by the real straight black trousers and they are brilliant and I would never have discovered them by myself. That is what I want in a blog-the hidden gem feel. But agree it's getting harder to find now sadly.
Belinda's blog is useful though and she's lovely And I don't think she owns any boden - paid for or gifted
LordP - what you need is a nice cath k pencil case.
not sure s1 would get that
pinkhouse agree about the hidden gem. I remember seeing Laura from Wearing it Today in a gorgeous denim dress a couple of years ago and thought it would have been well out of my price range but was amazed to find it was from M&S, I would never have dreamt of looking there.
MrsCB - actually, I just bought some BODEN leopard print heels (I copied Eve)! But that's all I have from them. I quite fancy having a looksy at their wool work wear, though, but not sure how to do that, whilst also dodging their PR. Perhaps someone could throw one of those BODEN parties and invite me?
Oh dear, I didn't mean to kill the thread; I've found it so interesting.
Belinda your blog is still in the great phase!
What usually happens it that after the early enthusiasm, the blog usually either dies or goes very commercial. I don't mind the swag, but I stop reading when the blog becomes too sycophantic or loses its original point of view. And what totally kills it for me is spa posts and sponosored unrelated product reviews. One of my favorite cosmetic bloggers for example is now promoting wine and minibreaks <yawn>
Sorry about shocking editing <should go to bed>
Oh Frugal, that's kind, but you don't have to say that - I am genuinely fascinated by everyone's views and I don't expect unanimous praise for my blog!
probably doesn't seem that way I will keep those points in mind - it's a shame to destroy a product offering by losing the way / enthusiasm.
Just popping back to say I hope I didn't upset any bloggers earlier. If I was a bit harsh, it's because I used to be a big fan. I just need something a bit more than 'Do you like my new shoes? Then click here and buy some' - 'cos I already get a zillion emails a day like that from Johnnie Boden and co.
I'm not at all upset, BUT even if I was, this is a thread where people should be able to be candid. Which really means, "don't mind me" - keep sharing what you think, as you were.
I dont think,I've bought anything recommended by a blogger,
I hate all the gushing,I read about in some blogs,it ring alarm bells,and I automatically think k,even the blogger sounds so unconvinced in the product,she is trying too hard.
Bloggers do make money,some make a lot,some not so much,people like blond salad,make big bucks she designs/collaborates with lots of boutiques,and brands,not to mention sponsors/ appearances..etc,I don't even think she writes anymore,she must have people doing that for her,
Not upset here either, it's refreshing to hear this sort of feedback. That's why I read GOMI - ok some of the snark is a bit unnecessary and mean but where else can you read what others honestly think when people can moderate the comments on their own blogs?
Blogs are like fashion mags to me, but show-casing what real people wear. I like to see clothes and outfits I could actually aspire to and apply to my
mundane 40-something life. Some are more "me" than others, obviously.
I look beyond the obvious bias of some of the posts and just focus on the clothes. I really don't care about the blogger's "integrity" or whether they are making money out of my clicks - good for them. I'm not foolish enough to think that Gap (or whoever) are the best thing since sliced bread just because some blogger is raving about them.
I have bought several items I've seen on blogs, and been inspired to put together many more outfits using clothes I already had in my wardrobe, and as long as I'm seeing what I like I'll keep reading (and clicking).
Ok a couple of things that might bring me back to style blogs (And, if you're already doing it, shout at me and I'll come and read):
More features on 'The best places on the high street for ...' It could be boyfriend jeans, brogues, crop tops, tube skirts, ... whatever but go round shops, try a load on, take pics and say why they work and why they don't. Include the ones that are no good. Magazines used to do it all the time but I guess they're too scared of their advertisers now. Amber Nectarine did a feature on coats last winter and it was one of the best things she did.
Include ethical shopping. I know there are some ethical bloggers but most of them aren't my style. Where, if at all, can you get a reasonably ethically made cotton T? That sort of thing.
More candid opinions. Naming and shaming retailers who are taking the piss. That's putting readers before sponsors.
I started reading blogs to get something different than what the glossy magazines offer and unbiased reviews are one thing I hoped I'd find. I also like blogs because they're more up to the minute in a way a printed mag can never be. But the bloggers need to work to their strengths and consider the readership otherwise people will stop reading just as they have (in my case anyway and others on this thread it seems) with the magazines.
"More candid opinions. Naming and shaming retailers who are taking the piss. That's putting readers before sponsors." - yep, agree with that. can totally understand why serious style bloggers have to go with the freebies but there are quite clearly posts out there singing the praises of stuff they, and we as their readers, both know they will never wear again and will end up in a charity bag.
I agree with floisme SGS did some posts where she tried on the new Tu range at Sainsburys, and she was really honest about what it looked like, that was really great. And seeing the clothes on people, even if they are slimmer than you is great, rather than loads of links to stuff.
I love the changng room photos - did enjoy Kat's quest last year for the perfect boyfriend jeans.
Yes, I like the changing room pics - it's particularly gratifying to see that even the most stylish blogger tries on skirts with trousers still around ankles, or can't quite zip up that weirdly-sized Zara top....
This thread has reminded me - I wanted the Hush 'Michelle' dress in navy and was stalking a couple of them on Ebay. I was googling for images and came across this blog post from a blogger called Media Marmalade. It looks fab on her so I bit the bullet and bought one off Ebay that said it was 'new and unworn'. It arrived and smelt of person although it was in perfect condition it clearly had been worn for a few hours at least. Anyway - I looked at the profile of the Ebay seller and her name was something marmalade - it was the blogger's original dress! Bloody cheek I did think it was quite funny...
So you got the exact dress you were after TheJumped!
and she says in the blog post "both of my new items are so nice and I've worn them loads already"
Haha yes the exact dress I wanted.
Didn't matter particularly that it wasn't new, was just a bit
she smelt nice though
jumped, I've had this too. Saw a dress on a blog, it had sold out online and in store, stalked ebay for it. Found and bid on it, won it, it arrived smelling of deodorant but still had tags attached, so I tried I on and washed it. was only a month or two later I noticed the real name of the blogger and it was her ebay dress. She too had claimed that she loved the dress and had worn it several times since!
i bought a top in the sale last summer which i really liked after seeing a style blogger rave about it, went back to the blog and left a comment asking about how it had washed, response back was that she hadn't actually worn it since trying it on and photographing it for the blog. doesn't make that much difference to me as i liked the top regardless but it does make you wonder how genuine some style bloggers are.
I once sold something to noddyholder from here on eBay
I have followed the twentymumthing blog from the start, and have to say that I despair whenever there is a sponsored blog post. Amber's style is so individual and strong the rest of the time that my heart sinks when she suddenly starts raving about twee pieces from The Dressing Room.
Without realising LP? You must both have equally
awful great taste
it was a pair of jeans
then I saw her name and address and emailed " you could have just texted me you know" HOW we lolled
Isn't it a bit naive to think these bloggers do it for nothing? I imagine it's quite time consuming. They may not start with the intention of making money but if it is successful and people read why not? We are too quick to begrudge success in the Uk instead of applauding entrepreneurship. No one is making us read or buy - we can choose not to if monetized links or sponsorship is offensive. I personally think SGS is doing amazing to create a business from it - regardless of what you think of her style (and I am pretty different) - I think it's a good read with great tips - good for her I say!
Oh and PoppysStyle is promoting stuff and trying to sell stuff today - I still love to see what she is wearing though and she shared a code! poppys-style.com/2014/04/02/arm-candy/
Where is the solidarity here ? The bloggers that you are all banging on about are Mums, doing what they love, and, BUGGER ME, some of them might (just might) be getting some revenue from it. So what. Do you really think that this is a bad/horrendous/unreasonable idea? As long as they are being truthful. I would have an issue if it was totally insincere. Just to let you know I blog but I do not make any money from it. I am not doing a blog for that reason but it may evolve and, in time, I reserve the right to change if it works for me. Blogs take a good deal of time to do and you can always remove them from your' Bloglovin list if they jar with you THAT much. How fantastic that the internet allows people to start up businesses this way. Especially if you are a Mum, at home, with talent that is, potentially, being wasted. LIGHTEN UP PEOPLE.
I have no problem with it as said earlier because the fashion press is even more beholden to whatever freebie, jaunt or schmooze the PR companies, fashion companies etc have sent them on or given them.
The idea that bloggers are somehow more partial than the fashion and beauty press is a joke.
It's not the making money out of it that I have a problem with. For me it is that someone is promoting something they have been given for free rather than what they have chosen themselves. Do they really like it or are they just saying they do? From the posts about stuff being ebayed or never worn again it would appear that some just say they do.
I don't begrudge anyone any money they make from a blog but once they start doing endorsements, I lose interest really.
But SGS seems to be doing really well so all power to her.
Some of the blogs that have been mentioned on this thread are, in my opinion, great, and perhaps what makes them so is that the blogger can justify spending the time necessary, as it brings them some income.
Hopefully these blogs (and my workwear one ) can generate income and also keep their readers happy. There are obviously some fairly clear views as to what does and doesn't achieve this.
Oops. About 4 cross posts.
I have to say I disagree with a lot of things said here (this is not the first time) - I take these blogs for what they are and (for me) that's inspiration. If I don't like something or someone then I don't read. Why do You?
I often see things on blogs I wouldn't wear anyway, I'm not idiot enough to buy stuff just because they like it, so it makes no difference to me how they get hold of the stuff....
Interesting comments. To clarify what I said above, I don't do 'sponsored posts', though I do accept the odd freebie. Someone mentioned upthread my relationship with The Dressing Room, and while, yes, they do give me the odd item, a lot of the posts I do for them, I do because they are a UK independent retailer and I think it is hugely important to support that sort of enterprise. I dread the day these retailers are driven off our high street for yet more mass produced sweatshop tat. I do, indeed have a very distinct style, but I do also really enjoy dressing up in the clothes they send me (which I return) to promote their sales, because I do think one can become too firmly embedded in one's comfort zone. No, I probably wouldn't buy that multicoloured kaftan but I enjoy the experience of trying it and the challenge of trying to make it work with my existing wardrobe.
However I don't agree with the need for us all to be sisterly and never say a bad word about another mother's blog. I welcome all feedback, positive or negative, and I've been really interested to hear what people think on the subject. I'd rather people posted comments to say they didn't like something than just hit 'unfollow'.
i like amber best in her work stuff - you suit a tailored Hepburn look imo better than the ripped jeans.
I would love more of that ( but NOT resorting to shitty viv of holloway shite) in your casual clothes
Most bloggers I know CHOOSE what they want to blog about so they do get to choose the clothing/footwear.
What I can't stand is the fashion blogger blogging about random things like hose pipe extensions or back yard clearance services - really?????
I'm confused what is the difference between a sponsored post and a freebie? I get that one is money across the palm and the other is an item of clothing/whatever - same thing??
AmberNectarine you said "To clarify what I said above, I don't do 'sponsored posts', though I do accept the odd freebie.
A sponsored post is generally being paid to plug something. A freebie is something you are sent with no obligation to post about it. I have been sent many things that never see the light or day on my blog and likewise I have turned down things I don't want. If I do receive something I like and want to wear on the blog I will always say I was given it.
I should add that for a sponsored post that the retailer will generally specify some/all of the content. I won't do that.
LordP funny you should say that as while I like my workwear I always feel I'm playing dress up. I feel much more me in ripped jeans! Also a bit tricky with two ankle biters who will leave a snot snail trail on anything nice.
i bet.. love the sharp lines
I used to be a blogger around the time when the social media marketing breakthrough happened. Lots of swag, but like always, it was the mostly the small unknown brands chasing me.
Scratch that, I did score some freebies from Chanel, Dior and Hermes but that isn't super difficult with perfume
Bloggers are a really cheap way of getting publicity for manufacturers. You hand out some samples / some of your products, or organize a party with a gift bag, and most bloggers are happy with that. And they reach their peers, and peer endorsement and personal recommendations tend to be taken much more seriously than something you see in an ad.
Freebies do influence your judgment - you feel obliged to mention them and the smaller the brand and the more personal their way of contacting you, the more indebted you feel. But as a blogger you have to invest a lot of time and money upfront (isn't a Canon EOS normative? ) and at least in my case, it was purely a hobby and I invested much more money in it than I ever received in gifts. Not surprisingly, I soon got tired of providing content for free and started prioritizing forms of writing that actually pay at least some bills
What was genuinely lovely though were the people I met through blogging - quite a few fellow bloggers and regular commenters became RL friends. The blog is long dead, the friendships remain...
I'll try harder LP <heads to Savile Row>
@amber - I disagree. I have been blogging for a year. I have received freebies, I have done sponsored posts. NOT ONCE had anyone/any brand told me what to write.
You must be working with some strict brands.
@FrugalFashionista I have met some life long friends through blogging and for that - ABOVE ANYTHING ELSE - I am eternally grateful
Fair enough A57, the ones I've been asked to do have asked for some editorial control which I don't want to relinquish!
A big clue is if non gushy comments are deleted. That will tell you all you need to know.
Hell's bells, I hope some of you don't work in customer services You do realise that businesses pay an arm and a leg for this kind of feedback? To be fair, most bloggers on here are being thoughtful and constructive and I wish you well.
and you can always remove them from your' Bloglovin list if they jar with you THAT much. That's exactly what I have done in many cases and so, by the sound of it, have other posters. Now is this because a) We're women haters who can't bear to see a sister doing well? or b) because we're bored with reading blogs that sound like they've come straight out of Johnny Boden's PR department? You decide.
Ambernectarine if you're still reading, I really enjoyed your blogpost a few months back about hunting for a winter coat. Any chance of doing more of that sort of thing?
This thread was crazy! We are getting miffed over a few freebies? I doubt that DMB40 & SGS post just because they got something free if they didn't like it. I'm not saying there aren't bloggers who do that but these ladies no way.
I like to read blogs to get inspired - not to feel holier than everyone or end world hunger (leave that to those who are into heavy lifting). If you get something for free you SHOULD state that, I HATE the bloggers that don't. THEY are the ones you should be angry with not the ones who are honest and tell you (heaven forbid) they actually liked what they got.
Yup, spend hours of your free time on something you like doing, make a few extra pounds or get a free top, share with people who are not obliged to buy anything you post or read it if they hate it or even discuss it with a single person, then get sh*t on for it by loads of other WOMEN. Sounds like these women are killing puppies and babies.
Keep up the good work!
School Gate Style
Does My Bum Look 40
Susie So So
Chocolates Cookies and Candies
Plus these blogs that weren't mentioned (sorry to these bloggers if I bring the wrath to you but I like you) who are amazing and I wish them loads of success and a few jumpers.
Treasures n Pleasures
Style at Every Age
Falling in Style
The Flaky Fashionista
I'm not sure how we have come from saying that blogs that get lots of freebies are annoying to killing puppies and babies .
We haven't have we dexter. Just that sponsored posts iz shit
Now Avenue 57 is a fantastic blog. It gives all sorts of women the opportunity to share and ask for advice about clothing. Nothing to do with freebies. I have come across blogs like:-
All women in their 30's and 40's having a bit of fun and sharing their inspiration. You should check them out and see what you think. I always go for blogs that are similar in style and age to me. Any that become irrelevant I cease to follow. Knowing a lot of the bloggers I really don't think they would wear or recommend any clothing that they didn't like.
N.B But they might be up for killing a puppy or two.
lol at Dorset fashionista
oh yes its all going on in Blandford
I'll take a look at those Frugal.
I think its pretty normal to get bored of a blog too - because most stylish women in my opinion tend to stick to a 'look' as they've worked out what suits them. If that's also similar to your 'look' then that's great. So personally I like Susie SoSo as she has some stuff I have and is a similar shape/size.
Kat is lovely but her stuff would never work on me. And after saying I hardly buy stuff that's blogged any more, I got a nice shirt from gap this week that I saw on missionstyle. Again though she is a similar shape/height to me.
ha - just read it , its her poncing about in restaurants
GO STURMINSTER NEWTON
We're not miffed.
We're not offended.
We're not trying to put other women down
We're just bored. Of PR dressed up as blogging.
If bloggers choose to take no notice then that is entirely their perogative but ignoring, never mind insulting customers who offer feedback is not generally a smart business move.
Floisme - thanks for that - yes I will try and do more posts like that. It's rarely I actually go on the hunt for something (more of a random impulse buyer) but the next time I do, I'll do a proper post. That coat was the best thing I bought last season!
And I'm not remotely offended by any of the constructive criticism of my blog - as I said upthread, if rather people opine on it than unfollow!
Agree with Floisme. It is dull to be sold to all the time. Especially on the sly. No problem if people are upfront.
amber I really appreciate your input in to this thread as it's been really interesting to hear from the other side of the fence, good for you for saying no to the brands who wanted some editorial control. Before this thread I hadn't actually seen your blog so you have gained another reader from it . I had ordered the green Great Plains dress you have but sadly it was totally shapeless and unflattering on me, I loved the print though so got the blouse instead.
Thing is, I love reading Vogue, Harpers and W. But I am also aware that I am being 'sold' stuff. None of those lovely things photographed so beautifully were discovered by fashgion eds as they wandered the streets of our fair cities. They were pushed at them by PR, coolhunter and marketing companies.
It is an illusion. A beautiful illusion.
I am happy to have the vogue/ harpers beautiful illusion. It would be sad to lose that and just have low quality shots.
God yes, more beauty definitely. I know when I've had a bad few days because reading these magazines is such escapism. I know it is fantasy but that is what many of us need.
I'm not a big fan of Annie Leibowitz style photshopped shoots that bear no witness to reality but some blogs (Tales of Endearment) are art with a capital A.
Yep and to go all Meryl for a minute every level needs that illusion. Copies in Zara as well, nothing wrong with that, but it is a house of cards.
I used to buy Vogue every time but I rarely bother now. I agree that some of the photo-shoots are still lovely but the content is dire: writers interviewing their old university chums or sometimes even each other Never a word against any designer or retailer; so bland and dull that I want to chew my own arm off. I assume they're terrified of offending their advertisers but they've lost my custom.
A good blogger could fill this void and, believe it or not, I would like them to succeed. (I'm looking for stuff to read!) But they need to avoid falling into the same trap.
Ambernectarine you could write a fabulous blogpost about your impulse buys: what drives you on; the rewards and the pitfalls; your best ever random buys - and your worst. Take lots of photos and name those names I'd read it!
Floisme I'm a longtime Vogue reader but both the Br and Am versions have gone downhill - I totally agree the writing is really inane and I feel they have lost touch with reality (the same issue features Tesco ads and couture clients).
I read US Elle and Glamour earlier this week with zero expectations - they had such a wealth of great content! Book recommendations from hot new writers, a to-die-for red A Wang zipper top and a few stellar and affordable high street suggestions from TTH, great recipes, and well-written feminist-leaning articles on time management and grassroot health activism. And the Glamour Lena Dunham cover was edgy with tattoos showing and the interview was zany and funny... Instead of abandoning the mags on the plane, I took them home and am rereading them! <saddo>
As for blogs, I prefer visually pleasing ones and that means high quality photos...
Frugal thank you for the tip, so maybe the US editions are the way to go? Except for Vogue, sadly. I think their refusal to ever criticise or even poke fun at any aspect of the fashion industry is really unhealthy. It's like reading a film critic who never gives a bad review! If Anna Wintour doesn't dare to stand up to them then there really isn't much hope.
I still read mags from time to time,I'd rather look at good editorials, than amateurish blogs with weird poses and horrible fashion sense,and if I want to see other people dress,then the sartorialist or Stockholm street style and tommy ton can fill that void,at least they cover different styles,from different cities,good photography and good writing,
'Horrible' fashion sense is rather subjective though, isn't it? One person's idea of horrible is another's idea of great. Joanna's (Poppy's Style) is a great example because she polarises opinion, but I love her style.
I enjoy blogs more than Vogue et al (though I still buy them) because you tend to get more individuality. And as much as I like seeing women painted gold wearing £12,000 evening gowns in the desert, it doesn't really translate into my lifestyle.
amber we can't all agree,that a blogger/model/ actress etc have amazing style,its all very subjective,what I find stylish is repulsive to you,and vice versa.
As I said ,I read blogs,but I tend to like blogs with a variety of styles,i could never wear or imagine putting an outfit like most of the people featured in street style blogs, but I find it so refreshing,even the over the top ones are nice to look at,there is a verity of looks,styling. one feature on street style showed a dozen people wearing the famous Zara copy of the Stella check coat,it was so nice to see how each person styled their coat, you can never find this at indvidual blogs,because the blogger has a personal style that they stick too,that's brill ,but I find it predictable after a while,
Poppy's style just doesn't suit her shape IMO. She's too heavy for the jeans she wears. Her photos always make like she's wearing someone else's clothes
Lord P I think it's the angle she sets the tripod at. Have read this with interest. BecauseISaidSo you are adamant that no way would dmb40 or she's accept freebies but really you don't know because unless you know them personally you're just keen to believe that because you like their blogs. I think dmb40 most definitely has been given freebies and passed them off as something she liked (hideous nude and black bag from local business springs to mind). Or has pushed brands which have approached her and pretended to like them.
I prefer blogs which show items tried on and do like the Awo blog for that reason,ambers too has alot of real life styling as opposed to endless links.
Saba I would use blogs for that purpose and fashion mags for browsing what's out there. Sadly there has been a turning point for some bloggers where they blur the two and start providing image after image but don't actually go and try it on.
I really like Poppy's style and some if that is because I lived in the us and returned to have dc here, I often think that her life is what mine may have been in a vague way. I don't like too much of her choices but she's an apple shape and I'm a pear so think it may be that.
She really looks bad in all her comedy jeans. I'd like her in a more sophisticated style. She's 40 not 14. It's just not chic
Agree those ballerina shoes dmb wears are dire.
Plus dmb recommends cheap them buys and wears designer
In fairness she wears a lot of zara too and does get a lot of wear from more expensive things. She definitely gets gifts though...recent vile navy dotted trousers.
I got really confused for a second...I didn't remember commenting on this thread! Then I realized there is a JustBecauseISaidSo.
Anyway, FrugalFashionista, I've been buying US Glamour recently and really enjoying it, just when I had given up on print magazines except for Porter, which is most excellent.
I personally like the blogs that make me dream a bit, like Atlantic-Pacific. In another life, I will look that pulled together all the time.
WIT is my favourite I think. She is 'everyday' enough not to be alienating but her fabulous wardrobe lends that touch of the aspirational.
Ha ha US Vogue is hilarious this month. Surely to God, Hamish Bowles is taking the piss in his Kardashian/Kanye interview?
'"Anybody need anything" asks the agelessly glamorous apricot skinned Kris (Jenner) fluttering eyelashes as thick, long and lustrous as a Hummingbirds wings'
' Iconic Swarovski pink blossom chandelier twinkles above a lucite crib and pale coloured shag carpeting, all reflected in a narcissism nurturing mirrored wall'
'Geographically named baby perched between cultural polyglot Father and cultural phenomenon Mother'
Hilarious. Anna Wintour- you are so dialling it in love. Thank Goodness I get my copy FOC. Who pays for this purple prose anymore?
The Bowles pieces have been more and more embarrassing lately. I grew up adoring Vogue and now it just makes me cringe. Both the UK and US versions but India Vogue is actually really good!
The Londonder is the worlds worst for not disclosing freebies and comped meals/blow dries/ holidays/etc.
Plus her designer gear (the stuff that ISNT comped which, oops, not disclosed!) is all fake from ioffer.
It's a shame because she could be a GREAT blogger, but she's all tits, arse and look at me and my lavish life.
I'm surprised any fool buys vogue. They must see you coming
I buy both US and UK vogue and prefer the US version. I actually found last month's a good read and the articles are more interesting than the UK version. And the piece a couple of months ago about the woman who lost her parents and 3 children in a fire - well that was incredibly moving.
But I agree WIT is still my favourite blog.
The Londoner is hilarious and am intrigued that all her designer gear is fake.
I do't buy Vogue- read my post . I get a gratis copy. I wouldn't pay $4,99 for it.
Hamish Bowles has the most astonishing fashion knowledge Because in a learned historical/cultural manner so it is very sad to see him getting commissions like this. He is criminally underused as is Andre Leon Talley. I'll seek out Indian Vogue.
Harpers under Justine Picardie is getting sharper. Mostly fashion related articles that assume readers have some knowledge of technique and fashion history. If you want to see product, it is the one to buy.
Posted too soon
That was a beautiful article wasn't it? So insightful and moving. The 'Upfront' and 'Nostalia' sections are the ones I appreciate the most as they tend to commission good writers not in their Editorial stable. Janelle Brown writes for them a lot and her articles are great; one of my favourites recounts the time she sought out cannabis for her Grandmother who was crippled by RA and wanted to try it as pain relief. Another one of hers recounted a move from hippy Berkeley to London to escape an unhappy relationship and how she shed her previous style like a pupa. Sounds trivial but it was so well written. I used to like Florence Kane's writing then she left.
Mig, I like the new Hapers and it's the only subscription I currently have apart from Porter. My only complaint is...enough of flower prints!!! What has it been, three issues in a row? But maybe I'm just complaining because I look crap in them
I think Justine likes them Because . Even though she only ever wears monochrome in photos of her.
I do get a bit tired of the 'It's Spring so we must promote flower prints' storyboarding so definitely agree with you there.
Hamish Bowles did a story on snowboarding recently <cringe> He undoubtedly has a great Rolodex of connections but he is no Tom Wolfe and he seems increasingly out of touch. It's a problem if you are in fashion but out of fashion...
I've heard that Anna Wintour never actually reads the copy although she is meticulous and exigent about layouts, fonts, photographers, models etc. It may be a urban legend but it makes sense on so many levels
I doubt you could read it after working on it for so many years.
I do wonder what will happen after A Wintour leaves. How long has she been there? Forever it seems. Who would be next, someone more digitally minded I suppose.
I get the impression AW has been dialing it in this last year especially. Too many fluffy vacuous contributing 'editors' like Elizabeth Von Thurn Und Taxis; THE most vacuous dilettante to recently grace its pages.
Hamish needs to stick to fashion culture and history which is what he excels at. He seems to be being made a fool of- Hamish goes to Utah wilderness camp; Hamish learns to drive; Hamish snowboards.
Mig I fear that if Kardashians are 'in', fashion culture and history are deeply 'out' I'm always in for a discussion of Norell and Poiret <geeky> but I doubt many other people are and HB has never been good at drawing people in. He excels in being a snob and that's not fashionable when reality stars are major cultural influences.
I think money and schmoozing dumb Vogue down. I recently read Diana Vreeland's biography and many of her pieces are still fresh today. However, during her last years people found her out of touch and old-fashioned. She was a part of some of the most lasting images of the 1960s (Veruschka anyone?) but missed the megatrends of feminism and casual clothing that had a huge impact on what the following decades looked like.
I love that geeky fashion chat. Always up for that . Interesting comparison between Vreeland's last years and AW's. Vreeland didn't get the American sportswear luxe look did she? Didn't predict how influential it turned out to be.
You have to be part of the game in more ways than merely editing a magazine and organising the equivalent of trade fairs (Met Ball) and FDA meets. I'm not interested in endless photos of Lisa Airan/Aerin Lauder/Lauren Santo Domingo at another PR infested event.
I like reading about new designers, about new techniques (an article on the challenges of cleaning these new techno fabrics and intricate techniques was brilliant-Geek-heaven). Even some of Plum Sykes articles can be great. I am thinking of her musings on finding long and long enough sleeves, getting shoes for big feet and the issue she has with buttons dropping off 2 thousand dollar pieces of clothing.,
Grace Coddington hates the influx of actresses and personalities onto the covers of fashion magazines. She is old skool enough (and an ex model too) to think that these are a models career progression, like a sign posting of their worth and that reducing the opportunities for models to get a cover (after all it is what their are good at - displaying clothes) is a retrograde step.
I agree with her. Nothing looks better than beautifully crafted clothing on a model who knows how to use her body to display them to good effect, creating and implying mood and nuance and referencing great shoots that have gone before.
I'm not sure when I last read Vogue.
But I want writing like Hadley Freeman in Ten Mag, and Man R on the blog. Fresh, clear and with a certain sharpness.
And excellent photography. Not the same old model jumper in the air with jaunty angles. But really good photographers that shoot beautifully.
Of course it all costs so much. And we access a lot of it via free places (pin etc) which makes it harder for magazines to recoup the expense. I'm not surprised at all the advertising - it's a good thing that luxury labels know that glossy paper creates a better image otherwise they would have folded ages ago.
Love Hadley Freeman- she is so talented.
I too get tired of six photos of a shoe from six different angles. Same with food blogs that photograph every single ingredient artfully arranged on a chopping block <self indulgent>
I kind of like looking at the adverts too. When I go through my old copies of Vogue <sad person with decades of them> I can see in retrospect, the way some photographers and stylists have totally changed the aesthetic. Jurgen Teller did it with the Marc Jacobs photos of VB in a bag (eg), then there was that Versace Palm Beach crossec with Valley Of The Dolls campaign- Amber Valletta with Sharon Tate big hair. Then the actresses started muscling in.
Violet Grey is a fantastic beauty/style/art blog that has the highest levels of access to collaborators. The amazing shoot with Eva Mendes where she channelled Dolores Del Rio was one of my faves.
It's funny that great sportwear (not talking about velour trackies a la Juicy ) really defines what is great about American fashion to me and it's been in a way as liberating and influential as anything that Chanel invented. (I mean, look at mass fashion now.) But yes I think DV missed some of that though she may have had a very big behind the scenes role in inventing American fashion when it really got started. The bio I read (a good read - DV 'found' Andre Leon Talley too) explained that American fashion used to be picking apart French couture outfits and then mass-producing them but I think during WW2 and after (initially because of war-induced trade limitations) a new homemade style emerged and DV was a big force in that.
I used to collect period dressing paper dolls as a child <yes I know> and love technical aspects of clothing (was a hobby seamstress as a teenager and designed my own faux Lacroix and Chanel outfits - even a swimsuit ). I've never found a better source than late 1980s / early 1990s Threads magazines that explained couture construction tricks and went technical on what constitutes a Halston or Norell dress. I'm also nostalgic for the early 1990s supermodel era and the sheer and extravagant beauty of fashion shoots back then... At that time, I was also a regular Interview magazine reader and I think they were great back then. But I think there has never been anything more beautiful and powerful and daring than some of those 1960s Veruschka shoots.
Marsha I miss fresh and edgy writing and should perhaps look at more limited-circulation magazines - Vogue et al feel corporate somehow...
Mig I let go of my Vogue collection during our last move. This was one of my favorite covers ever, it defines an era for me I miss the time when there were few words on the cover and the pics itself spoke volumes...
I cannot sew at all although I enjoy the technical chat. I read Selvedge and find it such a beautiful magazine to browse.
I too had those paper dolls Frugal and used to draw and cut out my own outfits with little hanging tabs. Used to 'write' my own fashion magazine like I suspect a lot of 60's/70's kids did and bored the pants off my family with my insistence that they read it.
I have been reading about those post war American designers- Mary McFadden, Galanos, Holly Harper, Norell, Pauline Trigere, Hattie Carnegie and Bill Blass. I once saw a gorgeous McFadden hand painted sack style dress/tunic. Gorgeous. My Mother used to wear a lot of Lilly Pulitzer and also owned some Galanos.
The couture houses used to have to keep a look out for US 'industrial spies' at their shows and buyers meetings and their decision to not allow full sketching at their shows for decades was fueled by this. You could sketch a detail or a suggestion of a shape but anybody trying to do anything more detailed would be swooped down upon, have it confiscated and end up blacklisted by the Chambre Syndicale (you likely know this already ). That links in to what you wrote about deconstruction and reconstruction of European fashions for the domestic market.
Funny how initally US design was led by the film industry costume designers,, Edith Head and Adrian Head- wasn't Norell a film costume designer too at one point? Adrian had his own line didn't he? It has kind of gone ironically full circle in that it is now Hollywood actors that are influencing fashion and style.
That cover is lovely and it definitely references an old Jean Shrimpton pose. Will try to find it.
Mig I feel the same about adverts. A great shot is a great shot, it's usually a very minimal bit of text on top anyway. And also they usually have a very clear direction which the usual clothes spreads might not have.
And yes to old ads, I could only find the one I wanted, but there are some great Chanel 90s ads out there. There are some better ones, but the 90s was so positive and happy for a while. Funny to look back and see the difference.
Frugal I visit and buy from a very small art book and magazine shop in London and I am amazed at the sheer amount of magazines, and new ones too. I don't know how they are funded, new ones like Acne Paper, Lady (not sure how new, first time I had seen them), then more established ones Self Service, Citizen K and Ten. Loads and loads more I can't recall. I love it in there.
Marsha I was in New York last week and found amazing indie fashion magazines in my old favorite bookstore, Spoonbill & Sugartown in Williamsburg. I was there with a younger friend and she was amazed to see a smart fashion magazine. Italy is not great in this respect or maybe I just haven't found the right places but street style and even playground style here is pretty interesting anyway...
Mig oh love your vintage American designer talk... To me, Galanos is synomous with Nancy Reagan I read far too many fashion books and one of them had a really entertaining account on old school Hollywood fashion - it has always been cheesy. Possibly Schiaparelli was bored out of her mind there... (Her autobiography is incredibly well-written, reads almost like a good novel.) Another book explained how Armani was one of the first to understand the power of movie star endorsement (remember American Gigolo? - I think the suits had a starring role in that one...) and how systematical his approach was
so we can blame him.
Has anyone seen the Italian designer exhibit at V&A yet ?
Wow look at Linda E in that ad! <misses the 90's>. Funny how the backlash against the Supermodels began because they were perceived as being too 'big a personality' for the clothes yet we now have actors and TV stars in that same clothing. Are they not also 'too much noise' for the clothing to shine? I thought the supers looked like they were enjoying their lives.
I read that models now have to agree to do social media when they sign their contracts now. They are expected to do reportage wherever they go. That is awful. How can you maintain a sense of self when everything you do is documented almost as though you aren't actually part of it?
The news is that research seems to indicate the social media is actually not driving a rise in sales for bigger brands when the brands themselves use it to advertise their wares. What drives sales is pics of celebrities and 'aspirational people' being shown carrying that bag/wearing that hair etc.
Bit worrying in that this will further drive the use of celebrity product placement and everything moves further into disengenous land. The ads themselves carry messages and stimulate the imagination that a photo of Lilly Allen blinged up does not.
Frugal true, Italy has great street style. Can you remember the mags in NYC you loved?
Mig. oh no really. I completely agree, and I imagine it's different people responding to Lily Allen with an it bag (sob). Interesting about social media contracts for models.
That sob was not to keep people out of liking fashion, any one can. More that I would not like the product placement to take over the current method.
Oh yes Armani branded Richard Gere and then Jodie Foster -good choice with the latter.
Galanos was VERY Nancy Reagan and I think they supplied Dynasty and Dallas with some clothing along with Linda Evan's Norell. It was all very drapey, should pad-y and glittery epaulettes. My Mothers best Galanos was a snaked mermaid sheath covered in black bugle beads and sequins. It had a midnight blue net and silk satin sheath underneath. Very glam and would probably go for thousands in Decades now.
I have read excerpts of the new bio of Schiaparelli and recently read an old US Vogue containing an interview with Marisa Berenson who was the Grandaughter of Schiapp. She spoke of growing up visiting her, playing with the eclectic stuff in her apartment and about the death of her sister in 9/11 who was one one of the planes that flew in the WTC.
I need to find that now. I also need to develop an archive system of contents <I can hear the laughter from here> because I waste hours ferreting through back copies for various people.
oh god I need an archive system. Do you know how hard it is to find an image when flicking through mags. Even on pin it takes ages.
Nightmare.My archiving system is in my head which is rapidly failing as I age .
I was amazed that Anna W didn't even have all her back copies. Her daughter said she had to go out and find them for her.
Can you imagine? And gives even more credence to the idea that she 1) doesn't read it and 2) looks forwards not back.
Good on her. I'd be the same, no point in looking for references in old issues when you've got to think of something new.
Quite right. My problem has always been looking back rather than forwards. I am therefore a responder as opposed to something more creative.
I do hope she pulls US Vogue back though. It was so great a few years ago. Loads of interesting articles and less overtly PR driven.
Marsha I was so jet-lagged that my memory was not functioning properly and really stupidly I didn't purchase them and bring them home
that was before I bought the extra suitcase. But one of the lovely indies was a brainy fashion mag for 40-50 sths <mindboggling> Think it started with a V but might as well be hallucinating Anyway, that shop is a gem and well worth a visit. Need to go back...
Mig when I was babbling about Armani I totally forgot the Givenchy & Audrey Hepburn partnership that really started the movie star and fashion designer collaborations <my memory is failing as well> At that time, other French designers shunned Hollywood, Chanel was bored to death and Dior thought it was too crass and vulgar for him. And Schiap got caught in an earthquake and spilled her martini Yet some of the most memorable outfits ever made were designed by those relatively unknown Hollywood costume designers. Did you know that Dorothy's red ruby slippers (now on show in Washington DC) were by Adrian?
Who loves Peter Lindbergh smudged eyes? <raise your hand>
I had to google, but yep looks good!
I have been happily working on mac and chatting about fashion, got to go out now, has been fun. <til next time>
Peter Lindbergh's shots of Helena Christansen are some of my favourite pics ever. He did that lovely Vogue cover of Tatjana, Christy, Cindy, Naomi didn't he? They were wearing simple ?Alaia bodysuits and jeans I think. The smudged eye was very much a feature.
Laughing at the idea of Schiap spilling her Martini! I always had the idea that Isabella Blow wanted to channel that iconoclastic Dada spirit but sadly her mental health problems meant she was never wild and free .
Thanks ladies for the lovely fashion chat! We are going out too, to the playground that is like a runway. Last time one mom was wearing a Chanel belly chain <the most obvious piece to show off your postnatal midsection of course> Curiously long-john like gray slim-fit joggers seem to be an ascending trend as well... I'm channeling normcore in my sweatshirt and mom jeans, haven't embraced a fanny pack and white Reeboks yet but will any day now
Am imagining all kinds of play equipment catastrophes involving a belly chain
DMBL40 has obviously read this thread if you read today's post
Thanks Lord P - I of course will take every thing you say with the grain of salt it deserves. Can't wait to see your blog - your style must be amazing. Maybe if you stopped bitching about everyone and everything you'd have more time to start one? You sound like you don't have much to be happy about. Very informative thread.
yes, the personal remarks are indeed shitty.
Those of us that do blog never claim to get it right all the time - not even 50% of the time. We do it because we love clothes and writing. I started my blog as a journal to keep in touch with family and friends in the UK. I am thrilled I have been successful at what I do. I have 1000s of readers each week from all over the world. The blog has evolved dramatically over the past 2 years and it is fabulous to be able to monetize it. There is skill and hard work behind becoming a successful blogger and creating a blog with longevity. Our success as entrepreneurs should be applauded not criticized. I probably should not have butted into the thread but if you think none of us read these you are naive. We see where our hits come from and take and interest in what all our readers have to say - positive and negative.
Thanks all for your support - Joanna.
Joanna - I think the vast majority think getting paid for linking stuff is fine - of course it is. However, some blogs (not yours I don't think) do a lot of posts about stuff they've been 'gifted' and its so obviously not their style that it turns readers off.
Or rather the blog becomes something very different. I looked at SGS over the weekend and to me its now a shop with a few outfit posts - that's fine but its not really a blog anymore. Or not to me anyway.
Our success as entrepreneurs should be applauded not criticized.
What a strange comment for an entrepreneur to make. So you're not interested in why some readers have given up on you? Really?
One more time, we are not objecting to women making money. We are objecting to blogs (and I don't know whether yours is one of them) being used as a not-very-subtle front for PR and product placement. It makes them boring.
Poppy the last time I looked this thread was friendly. Maybe you should look into getting someone to do the PR work for your enterprise We here like the forum format because it allows a lot of interaction, not everyone here is an aspiring blogger.
I liked blogging for a while but had no interest in becoming a one-woman ad agency and a photo studio. It can be quite competive and isolating and you have to be very successful to get a professional-level salary. In the end, the negatives outweighed the positives and my day job felt a lot less demanding I actually turned my blog into a small, non-commercial open forum that still has a loyal fanbase. It's a bit like a living room for us and we sometimes have meetups and that's what keeps it interesting for me.
I love great blogs. I don't mind affiliate links, just give me great fashion, good photos and a few well-chosen words...
I think Lord Palmerston is just having a laugh and is probably a lovely woman.....no?..... I can live in hope. If not she is a bitter, twisted old bag of a woman who obviously has some issues.
Now enough of this it is getting boring.
I am sure Vogue and the bloggers are bereft. ;)
I realise my post about DMBL40 sounds a touch bitchy now. It wasn't meant to be. I just thought it was funny that the content mentioned things said on here.
Making money from a blog isn't frowned upon. It's the completely uncharacteristic gifted posts that people object to. Full disclosure is fine. And honest reviews.
I read your blog regularly and admire your style. I'm no way near brave enough and im much more mumsy
Fwiw I did like SGS blog until the change of format. I don't like the way it reads now and prefer a blog look but her blog and her living. Good luck to her.
I'm convinced that Lord P is a fluffy, cuddly kitty cat in RL, she uses her MN alter ego to let it all out. I'm right aren't Lord P?
Joanna your blog is great, I love it, you have thousands of readers that love it, you are rightly proud of it. That's all you need. People say all sorts of things on MN that they would never say in RL, take it all with a pinch of salt.
Vickiyumyum I didn't think your post sounded bitchy at all. And if DMBL40 has been following and taking notes then good for her.
^^ I agree Floisme on both points. I said earlier in the thread that for me personally, DMBL40 is a very honest blogger and if the thread gave her a little reminder about disclosing c/o items again then fair play. You didn't sound bitchy Vickiyumyum.
ah thanks Floisme and Princessdave
oh and meant to say poppystyle loving the latest blog with the next jacket. like that you did so many looks with it. The grey t-shirt/skater dress and jacket look fab, but very safe option for you. I would wear it. It looks great, but the leopard trousers or jumpsuit much more true to your style
I must confess I was awaiting defensive posts from mentioned bloggers! Amber has taken comments on the chin and said she doesn't mind criticism, I don't read Poppy's Style but previous posts had made me want to check it out - I'm afraid it doesn't make me warm to it, the idea that I must admire rather than ever think negative thoughts about it. The old, if you're going to put yourself out there then be prepared for criticism, comes to mind. Also, MN is surely very valuable and honest feedback - don't insult your readership, just take notes or ignore if you prefer. Off to check out 40Bum now, and also the Londoner one sounds fascinating - I used to buy fake stuff for the designer fix <immoral> now I can sometimes afford the real thing I'm unlikely to, but hilaire that she actually blogs fakes. Wondering if SGS will post on here now...
TheJumped I used to read the Londoner but when I found her GOMI thread early last year it all fell into place. Now I check in to the thread each week but never ever read the blog. It's in the Members Only section but it's almost 1000 pages long. The iOffer stuff that the other poster referred to here (sorry I forget their username) is a fairly recent discovery. Somone called her out on it on her FB page but it was all deleted rather hastily. The powers of the GOMI sherlocks never fail to amaze me!
sorry - what's GOMI?
Yes the ioffer find was gold!
Although I have a new snark read in 'See The Sparkle'
Get Of My Internets.
I've not delved into the Sparkle thread Swooosh.
Poppy is asking for critical feedback, so here's mine:
I think her blog does a really good job showing what does and does not work for a normal body shape. However, a red jacket with a black column is very Joan Rivers, something in the poses reminds me of Doreen Lawrence in that M&S ad, and her foundation does not match her neck <sigh>
The Londoner, however, is pure entertainment
I don't know that Joanna was asking for snide comments on her appearance.
Joanna seems very lovely indeed.
She's probably not used to the umm forthright nature of mn'ers. I think if you're an established mn'er then your blog gets treated more favourably. When I used to blog I only ever got nice feedback from here - I don't kid myself it was because I was particularly good at blogging but some people felt they knew me so were kinder to me.
Poppy etc don't have that luxury.
I agree, MrsCB. Unless it happens that actually I am a great blogger [perks up! then realises that people are often kind to those they "know"].
I can confirm that Joanna is lovely
and fun to have drinks with.
The criticism over sponsored posts etc is indeed valuable feedback, so I'm grateful for this aspect of the thread, as I'm sure the other bloggers are, too.
If I may just hijack for a mo...belinda I've been lusting after your Aldo asymmetric nude flats but can't find them anywhere, are they this season?
As you were ladies.
Just want to say....I've known Avril, via MN, and watched her blog grow from the start. I think she's an amazing woman, very savvy, don't mind that she gets freebies from time to time and wish her all the best with her shop.
I love Poppy's Style. Some of the things she wears are not to my taste, but she has so much fun with her clothes and with her blog. I love reading it and wouldn't change anything, it's about her own style so I don't think she should alter anything to suit her audience.
And Dry gets right to the heart of it - we just want links too cool stuff
Hi dry, no they are last season - Aldo Dobrus asymmetrical flats. If I see anything similar I will post them. MASSIMO DUTTI are doing nude pointed flats, but they aren't asymmetrical. For me, MD and Aldo do a good shade of nude. HOBBS, for instance, are too dark, almost tan, for me.
Ooh will have a look, thanks my dear
love the blog, too tempting
Or there are these LK Bennett Perla wedges in rose pink? www.johnlewis.com/l-k-bennett-perla-leather-court-shoes/p893153?colour=Rose. Good luck!
I loved those Aldo flats too. I looked for them last year after seeing your blog Belinda but had sold out in my size I did however track down your Russell and Bromley animal print studded flats from last year which I also loved.
If it helps, the Aldo flats aren't hugely comfortable. Eve doesn't get on with hers at all. Mine are fine, but I don't rave about them, comfort wise, but I love how they look. I wish Banana Republic would do their pointed flats in some other colours. They are so comfortable, and a great shape, and only done in one colour that I have no interest in.
Well done, justasecond - glad you found the R&B studded slippers and like them.
Yes, I think these MD pointed nude flats look good: www.massimodutti.com/webapp/wcs/stores/servlet/ProductPage?catalogId=30220004&keyWord=NUDE+POINT+BALLERINA&categoryId=792006&langId=-1&productId=3735513&storeId=34009456
I may be untypical but I don't just want lots of links and cool stuff I can get them anywhere. What I really look for is an interesting narrative, good writing, a distinctive voice and candid opinions - someone who can help me sort the good stuff from the crap.
Ambernectarine I really like your latest posting on Twentymumthing about dressing for Disneyland (even though my themepark days are probably over, sadly). It's exactly what I was getting at when I was talking about an 'interesting narrative' - which I know sounded a bit arsey. I just meant 'tell me a story'!
Yes there must be a narrative. Otherwise it is a shopping list. Perfectly put Flo.
Was trying to say that while I love me a fashion blog with a good narrative, I also love the image-only ones that I can draw inspiration from.
So I like Taxonomy because it's word-heavy with good content but I also go to the Sartorialist or Atlantic Pacific for ideas. I actually rarely care where they shopped their stuff from, I just go into the shops or online and try to find something similar that will suit me.
I agree with Because - it doesn't matter where they get their clothes from, if I like the look I can see if I already have something similar or find it in the shops.
So true. I either like all narrative or blogs that have a mood board vibe to them.
I like Cult of Style for its pure collation of top fashion images with no narrative. The Sartorialist and Bill Cunningham's work is great for everyday photo narratives and the way in which they group their themes.
I am not interested in looking at photos of people who hang around Bryant Park all day trying to get photographed during NYFW and other such venues. Anybody posing too strenuously for the camera turns me off because it suggests to me that they spend far too long doing that Olivia Palermo thing which totally lacks spontaneity. I also dilslike blogs where there are endless streams of one person wearing an outfit- we get a pic of the shoe, then the other shoe, then the bag, then the detail on the bag, then the detail on the shoe <yawns>. It just looks so self absorbed.
The best one IMO is Tales of Endearment by Natalie Joos. Her years of experience in styling and style directing give her an unparalleled eye for composition, she knows her fashion references and history and has access to all the best people in the business.
I can't bear ones that go on for pages about their children though - you see I want some pretty pictures of nice clothes with some links.
Just shows we all want different things
I think WIT gets it about right in terms of amount of text but too much about her baby for me.
I agree mrs cb, that's all I want. Someone saying this is what I wore today and this is where it's from.
I also like blogs about home decor and property reno.
see now I like that blogs like poppystyle give an insight ito family life. Her dc are gorgeous and her daughter is similar in age to my dd and we've brought more stuff for dd, having seen her dd wear it, than I've brought for myself as its usually too expensive for me.
I love her house and her lifestyle, seeing just a glimpse of it, satisfies my nosiness lol. I also like kevinandamanda blog, its not a fashion one, cooking and home, but again I love being nosey and looking at pics of their huge house and pool and endless gadgets. They have an ice machine in their lader for gods sake
Agree with MrsCB and SecretSq... Nice clear pictures, lovely looks I can copy, links.....simples. Too much waffle and, however funny, I loose interest.
All these bloggers with their box fresh trainers....... Scuff them up or get the vintage ones out!
What's Mango sizing like? I am looking at a jacket - I usually wear 12 on top and usually opt for medium.
Sorry that looks odd!! I was going to post that question on the Vogue thread but if anyone here knows that would be great
Belinda you've been in Mango lately....
I think Mango is quite small sizing generally - which jacket are you looking at?
Oh lovely - am very tempted by the navy one! Its very Marant
I enjoy fashion blogs, especially Poppy's Style, Susie So So, 40Bum, All Worn Out, SGS and a few others I check
daily weekly. I think if you're putting yourself out there, on a blog, you're probably confident in your style and what you're wearing. There are some outfits where I think "oh dear", but they're not dressing to please me, but themselves. But I really wish they'd come up with another pose rather than the pigeon toed one we're all bored of seeing. I also notice that certain items seem to do the rounds amongst some of the blogs, which kinda defeats the purpose, doesn't it? If everyone's wearing the same thing? I also like clickable links, so I can shop if something takes my fancy. And disclosure too, when being "gifted" stuff.
That's what WIT said - she has featured half a dozen or so Mango items that she says will give you the Marant look . I am really hoping it fits
will be horrified if the large doesn't fit but alas it has been known to happen to me in Zara so assume Mango could be the same
I agree with theladyloves they all got 'gifted' the seven boot lane boots and that was a bit tiresome seeing it popping up over and over again and they were mega expensive as well!!
Those seven boot lane boots were vile - there's a shop in Bath, not that I've ever seen it open but they all look horrid.
I did laugh a little when I saw the next freebie jacket posts yesterday
Liberty - I've got the same Etoile Marant jacket as WIT from last year and its very very similar.
Liberty - I have indeed been in Mango lately! I am a 10, and wear S in Mango jackets. I think they make some fabulous stuff. Plenty of nasty tat, but some lovely pieces, hiding away in amongst it. Those jackets look great!
Thanks Belinda. That's good - hopefully they should fit then in the medium. I will report back...
What did you think of the Next jacket posts then? They did say they were gifted to them. I think it is a fair soft option for this trend.
I thought the "jacket" itself was pretty hideous. A zippy sweatshirt cardi??! Hardly the height of fashion!
I agree that the jacket itself was horrid and therefore a difficult item to style - difficult for any of the bloggers to make look good.
I wondered if they had given the jacket away as it wasn't selling so they were hoping to boost their sales a bit. The jacket itself was alright but I didn't like either colour.
Which blogs did it feature in? I haven't seen any.
School Gate Style, School Run Style, Poppy's Style, What Lizzy Loves, Avenue 57 & apologies to the 6th one, I forget.
Actually I have just ordered that jacket so Next giving away freebies may have worked in their favour! I saw it on SGS and thought it would fill a useful gap in my wardrobe - I need a jacket that's comfy and not too smart and it looked a good option although it may well be awful on.
This has been an interesting thread, lots of people making the same sort of comments about not liking the obvious gifted items that a blogger is suddenly writing about - where it is a brand they have never previously looked at or a style that is not one usually associated with the majority of the posts. A lot of people like to see a variety of items on the same theme to compare, even if it is something that doesn't work for the blogger. Most readers don't seem to want too much information on the bloggers family (but then a lot of people read blogs as a form of escape from family life and have their own children anyway) but like a bit of the lifestyle info and will often choose a blogger who has a similar lifestyle/bodyshape to themselves.
Think most blogs have a limited life cycle, like a business, they have to keep growing and evolving to keep people interested. but there seems to come a point where the 'uniqueness' of it that first attracted readers is lost as it tips over from being a personal opinion to being influenced by 3rd parties interested in promoting their products as the blog becomes more successful and can attract revenue from advertising and the readers are very quick to spot it and will either stay with it or lose interest. The most consistently liked seem to be the ones which don't evolve into a business, but stay true to their roots as the blogger is free to follow their own tastes.
Have looked at some other blogs I hadn't previously known about and will now follow, thanks to comments about likes and dislikes of other posters.
Good summary styleoversubstance
Well said Styleoversubstance, I've found it interesting too, my friends don't read fashion blogs so it's been good to be able to discuss it with others.
Why thank you, ladies.
Just shows though that blogs and that form of instant media are very fickle as people are very savvy and very aware of content. I suspect that quite a few who have become very successful may find that it is a short lived thing as they will lose followers as quickly as they gained them if the blog is perceived to lose its integrity and just become a form of selling.
I have noticed a huge amount of seven boot lane, next and boden being pushed on certain blogs and they are not brands I would particularly associate with that blogger - certainly not in the volume that the blogger is implying.
Not to mention the ebaying of the clothing that they supposedly couldn't do without, wore lots and recommended when it is listed as 'worn once or twice'.
One of the blogs I follow has recently changed its format as it has become more successful and now seems to be basically a shop with a couple of posts attached and the layout website itself is not particularly user friendly - very bitty and fragmented with lots of adverts dotted all over, so I have a feeling I wont be dipping into that one for much longer.
one blogger is now selling the seven boot lane boots she was presumably gifted...... for £90! cheeky. gone RIGHT down in my estimation.
Yes I have now unfollowed nearly all of them over the last few days.
I stick to Tales of Endearment now- Natalie Joos voice and taste is authentic, her fashion knowledge is vast and contacts impeccable.
I am not interested in reading all about the latest promo visit to whatever shop or a bloggers kids or home life. I don't want posts that are running commentaries of said visit to shop/promo interspersed with photos of items the PRs want us to buy.
I want location and a sense of location scouting and thought put into. I want writing that knows about fashion, understands history, reference and technique and assumes a level of knowledge in its readers. I want quirkiness in word and idea not writing that reads like copy from a shop website.
I'm sorry but I don't want to read about what Mum wore today to school/office etc. I guess that makes me not the demographic that most of the blogs on here are aimed at. I want imagination, fantasy and need to have my game raised not kept bumping along with the rest of the herd.
Does that make me sound snobby? Maybe. It isn't about the designer end though. Many of the writers I like mix vintage with closet shopping with High St with Designer. Many of them definitely have a life that doesn't revolve around shopping- indeed the best bloggers don't focus upon this at all. There is an absence of acquisitiveness and a spirit of pleasure and enjoyment in all aspects of art and culture of which fashion is one part.
I guess the beauty of it all is that there are so many blogs out there that there will be something to suit everyone
I think there are two main camps, those who want high-fashion, very aspirational blogs with breathtaking photography and those who really do just want something that will translate into their lifestyle neatly and don't really mind if it's snapped on an iPhone.
I liked your Adidas post today Amber. Was that a Stella design for them as she did the pineapple thing in an early collection? I have one of her pineapple vests.
Update on the Next jacket all the bloggers were wearing the other day - I look crap in it! Feels really soft and comfy but makes me look frumpy and a size larger, probably due to the quilted jersey fabric. Going back.
No it's a collaboration with a Brazilian label called Farm who do awesome prints. There is another print in the collection which is loads of tiny Toucans which I think is awesome!
That sounds so cool Amber. Getting on board with all things Brazilian is a good commercial decision I imagine. Will go have a look.
<isn't there something going on there soon>
Cambs I am still carrying the mental scars of my first foray into Next all those years ago. In the first directory I ordered a Peau De Soie style peach jacket that both Yasmin's (Ghauri and Le Bon) were modelling.
On them it looked languidly Zelda. On me? Not so much. I looked like a fifth rate Tory councillor at party conference in it.
Especially as a sportswear brand! I do love the way they've styled it with the crop top, shorts and jacket all together but I don't have the body of a Brazilian model so I'll stick with this for now!!
I think bombers are really tricky. I tried a really cool faux croc one on in TS the other day, but I had to wear an 8 to make it really fitted in order for it to look good, otherwise they can be bulky.
You might not have the six feet but you've got a rocking bod there Amber and there's always the beach/beach front. Those looks work well on holiday I think- the bright light and colours in hotter countries show it off well.
I like the idea of a bomber jacket but not one that make me look like my Mum
I just read a blog post extolling the benefits of westfield. It was like a long winded advert. Wow.
amber what is your blog? Ive scrolled through the thread but cant seem to see it
I haven't seen such a post, but Westfield is awesome. Most efficient, comfortable way to shop in real life. Of course, it has no soul. Sometimes, though, I just want to cover a lot of ground, while staying warm and dry and having access to a bathroom [nanna emoticon]
they sent her a voucher to spend there so of course it was glowing. I'm sure she normally loves it just as much though
Have just read that one - what a load of tosh!
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