I got dragged into SuperDry by DD (11yo)

(45 Posts)

She loves clothes bless her so she wanted to buy SuperDry and Hollister clothes (with her money)

I told her "buy one basic T-Shirt and see how it washes and wear" (I did this with Uniqlo and I'm very impressed with them)

She didn't make me go to Hollisters (thankfull) I've heard about the perfume, the pitch dark and the model-like sales staff.

Soooo. SuperDry.
One T-Shirt. Nothing special. Flimsy. Tiny logo. £16.95
One with the logo across the chest £22.95.

She left empty handed . Even DD who is a bit star-struck with "names" could see it was over priced shit not good value.

<<Breathes heavily into a paperbag>>

BTW - she did get Vans and a Uniqlo coat so the little soul isn't doing a Daily Mail sadface grin

Gillybobs Mon 02-Sep-13 13:37:49

I agree it's expensive but interestingly my son's superdry t shirts wash and wear much much better than anything else I buy, including Nike t shirts at almost the same price...

LifeofPo Mon 02-Sep-13 13:41:36

Message withdrawn at poster's request.

SoupDragon Mon 02-Sep-13 13:43:32

Holister is worth it on a hot day.



OldBeanbagz Mon 02-Sep-13 13:44:35

Both my DD and DH wear Superdry and i can't really fault it.

It might look expensive on the face of it but everything we've had had lasted/washed really well. I think DD is going to grow out of the two t-shirts before she wears them out.

I've never braved Hollister myself, even DD is put off by the dark. Thankfully she's not obsessively into labels and will happily wear Primark/H&M with only the odd Superdry t-shirt.

Tigresswoods Mon 02-Sep-13 13:46:12

In my experience Superdry is good quality. I've got a handful of Jack Wills that is certainly not quality. A&F (which I think is Hollister) is great quality too.

noisytoys Mon 02-Sep-13 13:47:03

There is loads of Superdry in TK Maxx for reasonable prices.

SoupDragon Mon 02-Sep-13 13:47:22

I agree - Jack Wills is nowhere near the quality of Super Dry. Holister seems good though.

FranSanDisco Mon 02-Sep-13 13:50:31

DD 13 yo got a sleeveless transparent shirt from Hollister last week with ther own money - £44.00 she spent for a net curtain. Even I, who can't profess to being sensible with money, was [shocked].

I might suggest she gets asweatshirt or hoodie top but the T-Shirt she saw (pink) was nearly transparent.

I think with branded goods it's a case of "In Yer Face" logos (like the Pauls Boutique quilted jackets) or if you know then you know and you don't need a logo.

In a way, I view it as advertising. I don't want to pay them to have my DD advertise their name.
Maybe I'm envy because even at 11yo she's willowy and tall and always puts colours together instinctively well.

I've never been in Jack Willis or Fat Face or A&F either. DS isn't a shopper and isn't label aware (13.6).

claraschu Mon 02-Sep-13 14:11:49

TK Maxx, or an outlet store. Or maybe on line-

MadAboutHotChoc Mon 02-Sep-13 14:30:31

For Hollister/Superdry, I find that boys/men t-shirts are far better quality than those for girls/women. For some reason, they use a cheaper, thinner material that bobbles for women....

MadAboutHotChoc Mon 02-Sep-13 14:31:34

Superdry hoodies are better than those from Hollister for either gender.

PostBellumBugsy Mon 02-Sep-13 14:40:30

Urgh, I hate all of them. I look like I'm sucking a lemon every time I'm dragged into one of them by DD. They're not even fun shops like Chelsea Girl & Snob used to be, they're just up their own ar$es!!!! or maybe I'm an old gimmer wink

AphraBehn Mon 02-Sep-13 16:06:50

I have to agree, my teenage son's Superdry t shirts have been worn constantly for at least 2 years and are still in good condition. I wish I could find comparable quality but without the overt branding in other places.

LadyBigtoes Mon 02-Sep-13 16:12:44

Ooh I love superdry, they probably hate me as I'm 43 and not the kind of person they want lurking around putting the teenagers off. But, while I avoid the 90% of the stuff that has "superdry" all over it, they do great plain t-shirts and vests and tops with long sleeves, my holy grail, and long bodies - and yes it is great quality. Also have 2 pairs of their men's joggers which are fab for lounging around.

Hollister is a TOTALLY different matter! I went in once and started sweating in panic as I tried to burrow my way out in the dark.

LadyBigtoes Mon 02-Sep-13 16:14:40

Oh and eBay is your friend, if you want cheaper superdry (or other similar labels).

ISingSoprano Mon 02-Sep-13 16:21:02

I agree with MadAboutHotChoc that the mens/boys t-shirts in SuperDry are soooo much better than the girls. Ds has quite a lot of them (nearly all from outlet shop) and they wash brilliantly. Personally I don't have a problem with Hollister clothes either, dd has had several pairs of jeans which have been great - I just don't like the shop.

catham Mon 02-Sep-13 16:25:09

i just got this from superdry

have to say i really wanted to hate it as the fake japanesey branding gets on my nerves but it's a really nice top and thick

NoComet Mon 02-Sep-13 16:32:47

Hollister can indeed have a nice 'view' in summer.
Otherwise, the Birmingham one is plain odd. A dark 17century wooden house dropped in the bull ring. Weird.

Never bought anything. If DD1 does expensive it's Oasis, or total random, eg. A Wallis top she fell for in JL.

DD2(12) does branded a bit, Nike, converse, but she still fits children's sizes so we have avoided the above horrors so far.

Like OPs DD she has a natural talent for throwing together outfits and wear anything colouring and figure of which I'm envy

shushpenfold Mon 02-Sep-13 16:34:32

I didn't shop before kids (and DH!!)....I could now camp happily in Superdry....dare not go in to any of the others!!!

missinglalaland Mon 02-Sep-13 16:40:38

The superdry stuff my dh and dd have wear well. It's not a bargain though.

DD loves Hollister. What a wretched place! I find it indistinguishable from Abercrombie and Fitch or Gilly Hicks. They are all dark, noisy, and smelly. Filled with cheap clothes. I think Hollister might be the worst, though. It has the ambiance of a frat house without the smell of bear.

JohnSnowsTie Mon 02-Sep-13 18:02:04

Catham I really like that. Can I be nosey and ask what the sizing is like?

valiumredhead Mon 02-Sep-13 18:16:58

Any t shirt should last a couple of years, tesco ones will, so I'm surprised people are impressed the super dry ones last a couple of years.

I too look like I'm sucking a lemon when I get dragged ingrin

valiumredhead Mon 02-Sep-13 18:17:33

A not any

AphraBehn Mon 02-Sep-13 19:38:07

valium The reason I'm impressed is that these t shirts have been worn at least once a week for 2 years That's around 100 wears. They have lasted far better than t shirts bought from New Look or River Island so I think they are well worth the £23.

valiumredhead Mon 02-Sep-13 19:39:54

Oh I never buy from next our river island, tesco and asda in this house and they get worn more than once a week.

Hulababy Mon 02-Sep-13 19:40:49

DD has a few Hollister/A&F tops and hoodies, plus some jeans. Have to say that they all have washed very well, no loss of colour and no bobbling and all kept their shape as yet.

Hulababy Mon 02-Sep-13 19:42:00

missinglalaland - Hollister/A&F/Gilly Hicks are all the same company. A&F tends to be slightly older and slightly dearer.

Deathbyladybirds Mon 02-Sep-13 19:42:19

superdry have an outlet store on eBay

memphis83 Mon 02-Sep-13 19:45:13

Dh wears a lot of Superdry, it washes well but I buy his stuff from the outlets, they also have a Superdry outlet on ebay.

Bowlersarm Mon 02-Sep-13 19:45:34

Yes agree with all saying It washes well. My DSes SuperDry stuff looks new after loads of washing.

I've started wearing their cast off sweatshirts as they are all still in such condition.

MadAboutHotChoc Mon 02-Sep-13 19:46:09

Aphra - ditto. The ones my DS has are made from a nice soft thick cotton material and have reinforced necks and as he constantly wears these, these have proved to be good value compared with his other tshirts so much as I hate branded expensive goods, I do not minding him buying these.

MadAboutHotChoc Mon 02-Sep-13 19:46:42


missinglalaland Mon 02-Sep-13 19:52:50

Well that explains it Hulababy!

MoreThanWords Mon 02-Sep-13 19:59:41

Hollister is apparently the name of a brand of incontinence products in Australia; my brother almost wets himself cracks up laughing when he comes over and sees it all over t shirts grin

catham Mon 02-Sep-13 20:03:33

johnsnow - sizing for that top was big, i am a 14/16 and usually get L but the M was a much better fit.

littlemisswise Mon 02-Sep-13 20:31:34

Very.co.uk quite often have offers on Superdry. I have no idea on the quality etc because my DC don't like it, they never have. Sometimes you can get good bargains on Superdry coats from MandMdirect.

Hulababy Mon 02-Sep-13 20:39:19

Morethanwords - it is the UK too; www.hollister.com/uk/continence/products/

JohnSnowsTie Mon 02-Sep-13 22:55:00

Thanks catham

PoppyWearer Mon 02-Sep-13 23:05:31

I've told this story before, but I was walking past Superdry last year, saw a jumper I liked, didn't have the balls to go in, and ordered it online.

I thought £99 was steep, but hey, it was going to be good quality, wool/cashmere (I assumed for that price), would last me well. And I loved the design.

Nope. 100% polyester. shockshockshockshockshockshockshockshock £99 for a fucking polyester jumper!

I eventually did succumb but once it was in the sales with a hefty discount. I also bought a couple of other jumpers for next year from their outlet, for eminently sensible prices.

OP, glad to hear your DC was so sensible. I have started to wonder if our children have more money than sense, looking at the prices charged by these places.

aftermay Mon 02-Sep-13 23:53:31

My DD got lost in the darkness of a Hollister shop. She was 6 at the time and still remembers.

You can get Super dry without a big fat logo on it. Soft cotton, washes well.

Your DD is very sensible, OP.

aftermay Mon 02-Sep-13 23:55:13

Why doesn't a mumpreneur set up a Tena Lady clothing line? Strong marketing and see the £$€ rolling in.

aftermay Mon 02-Sep-13 23:56:35

Oh, maybe Superdry was an ironic step further on Hollister and in continence products?

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