What age are people who wear Boden?

(103 Posts)
MollyBerry Thu 04-Jul-13 20:54:55

I don't mean children but the grownup clothes. I've always wrongly or rightly associated it with middle-class mums, am I wrong? Am I just stereotyping here?

I've been wearing it for 10 years. The simple jersey tunics/dresses.

Now 41. I think they're mostly well made and bargainous in the sale- dont pay more than about 40 quid for a great dress.

Love their pull ups for bed and lounging too. Had some 5 years, they wash great.

OwlMother Thu 04-Jul-13 21:09:43

My mother wears a lot of Boden. She's 58. I'm 34 and tend to think its a bit old for me. Have got a couple if their cashmere things, but all the really "bodenny" stuff is quite middle aged.

LowLevelWhinging Thu 04-Jul-13 21:11:57

38

<gavel>

mrsvandertramp Thu 04-Jul-13 21:19:06

I'm 41, have also been wearing for about 10 years.

Iseeall Thu 04-Jul-13 21:21:00

Late 40's here.

You have to pick very carefully, and wait for the sales or at least 40% off with free p&p and free returns.

It depends on what you buy and how you style your outfits. Jeans/chinos with a long sleeve-t or cashmere cardi should look ok on anyone, not just middle class mummies.

EldonAve Thu 04-Jul-13 21:23:55

35-85

Meglet Thu 04-Jul-13 21:27:40

I'm 39 and Boden makes me look mumsy.

polyhymnia Thu 04-Jul-13 21:29:03

I think the age range is quite wide from, say, 30 ish up. No idea if you have to be a mother or not. As with all retailers you have to pick and choose carefully .don't think they'd claim they were at cutting edge if fashion but do have some good basics.

boatclub Thu 04-Jul-13 21:32:57

I'm 41 and wear a bit of Boden as do my mum (65) and my sisters (38 and 32). I wouldn,'t describe myself as middle class but we are all on the bigger(16 -18) side so maybe that has something to do with it?

spicegirl13 Thu 04-Jul-13 21:43:12

I'm 32 & have been wearing Boden for a couple of years, mainly their tunics, t-shirts & cardigans.

PerchedOnMyPeddleStool Thu 04-Jul-13 21:54:50

I'm 35 I buy the childrens clothes and I have bought sandals once for myself but I just can't bring myself to buy the ladies clothes.
It's not particularly stylish and it all just looks a bit frumpy and shapeless.

It's the type of wardrobe you own if you don't think much about what you're wearing.

As for the gents clothes, why are they like toddler clothes for grown ups?!

happyreindeer Thu 04-Jul-13 22:35:56

50 here and been wearing it for about 11 years.I really like some of the A/W 2013 range.

happyreindeer Thu 04-Jul-13 22:36:42

Some rubbish is written about Boden on here.

My mum wears it, she's 63.

Zynnia Thu 04-Jul-13 22:39:53

I would wear some if I could afford it. it's so expensive!

KikeriFreedomCastle Thu 04-Jul-13 22:45:18

I do (30s) but certainly wouldn't have worn it before 30. It's fine for classic clothing, avoiding the busy prints and frumpier designs.

AgeingFop Fri 05-Jul-13 06:45:07

Just heard Johnny Boden interviewed on Radio 4 (does that make me middle class?). The words "middle class", "middle England" and "smug" were used a lot. No mention of age.

Me? In my forties but don't buy Boden. Far too expensive.

DerbyNottsLeicsNightNanny Fri 05-Jul-13 06:50:41

I'm 34 & have had a few things from boden over the past year. There's a lot of stuff I wouldn't want/wear but that's true of most places. The things I have had have been good quality & are lasting well (mainly knitwear)

WaitingForMe Fri 05-Jul-13 06:59:12

Over 40. I'm 30 and have one dress which I wear for work. SIL is 31 and has one jumper.

They have some nice things but aside from the odd item it's where we'll be in 5-10 years not now. A different SILs mum is in her 50s and wears a lot and looks lovely.

MaeMobley Fri 05-Jul-13 07:01:20

nearly 44 here. I have been wearing Boden since my twenties but I am a very traditional conservative dressing type.

mrsravelstein Fri 05-Jul-13 07:02:30

i'm 40, and whenever i look through the catalogue i think "that'll be lovely when i'm 60"

AuntieStella Fri 05-Jul-13 07:05:54

I bought a lot when I was in my 30s, and most of it is still in good nick and wearable a decade or more on. But I haven't bought anything for years - their sleeves aren't kind and quite a but comes up skimpy there days. I thought it had got younger, not older.

Wuxiapian Fri 05-Jul-13 07:19:23

I'm a 35 year old mother of two and expecting third.

I've been wearing Boden for 4 years, my 5 month old since birth - love the quality and styles!

Missbopeep Fri 05-Jul-13 07:26:03

I wear it and am ancient ( mid 50s) and have bought it from being late 30s. However, even I find most of it frumpish. I usually buy a piece or two of knitwear, the odd top and basic trousers - but never without 20% off.

One reason for buying is good customer service- I usually order loads in the previews at 20% off and return 99% of it.

hotbot Fri 05-Jul-13 07:26:35

42' wearing since 39. Great smart work clothes, but I only buy dresses

CardiCorgi Fri 05-Jul-13 08:58:56

30s and I see a few 30 something colleagues wearing it. None of us really go for the big splashy prints much. The quality seems good, I've only worn out one piece of clothing in the seven years since I discovered Boden, but I find the fit of most of the dresses rather odd on me.

KikeriFreedomCastle Fri 05-Jul-13 09:13:13

I only ever bought skirts, tops and cardigans from them in the main. But they, in more recent years, started to sell dresses with waists , rather than the empire style they were so fond of. So now I have quite a few dresses too.

I see more people in their 30s/40s wearing Boden, but Joules seems more popular as far as high street fashion goes.

Marylou2 Fri 05-Jul-13 10:00:57

I'm 45 and buy and wear lots of Boden. I guess I'm the stereotype you're thinking of but I really don't mind. My daughter loves mini Boden too. Their customer service is so good and the clothes are comfy and last well.

Branleuse Fri 05-Jul-13 10:04:09

Its not boden that makes people mumsy, its what items you choose and throw together.

DeathByTray Fri 05-Jul-13 10:07:14

I agree with Branleuse.

If you are stylish, you can wear anything and look good. Equally, some people wear designer clothes and look rubbish. You only have to look at a celebrity bash or a royal wedding for the proof.

SparkyTGD Fri 05-Jul-13 10:11:10

I liked the style of Boden (too expensive though) from about age 32 to age 40, in what I call my post-baby mumsy fog!! grin DS is 8.

Now 41 & its really not my kind of thing.

KikeriFreedomCastle Fri 05-Jul-13 10:12:16

Good point, Branleuse.

notso Fri 05-Jul-13 10:23:43

I really like some of the stuff but I've never ordered as am probably too fat for it.
Whenever I show DH anything he always says it's really mumsy and I'm too young for it. I am 32. He thinks that about a lot of my clothes but I feel a bit lost.
I have three SIL's two are 30 and one is 28 and they all dress like my 13 yo DD in Hollister skinny joggers, Jack Wills hoodies, Ugg's etc. I would feel an idiot dressed like them and I think I would get a lot of eye rolls from DD.
Half of the time I feel I long to be 50 so I can wear mumsy stuff and not give a fuck.

DeathByTray Fri 05-Jul-13 10:27:16

Oi notso I'm 51 and still give a fuck grin

higgle Fri 05-Jul-13 10:32:07

Well I'm very nearly 57 and I prefer Coast and Whistles tbh. I have, in regular use, a rainy day raincoat, a fairisle cardigan, a cropped cashmere cardigan and 3 T shirts from Boden plus a maxi dress I'll sell on ebay soon as it is too big and a pair of trousers that are too small.

On the whole I think the dresses are frumpy but the knitwear and T shirts are OK if a particular style is just what you want. I can't imagine anyone under 30 thinking it was great, and I could see my mother (87) in some of the knitted dresses and tops as the detail to the neck on lots of the styles is very flattering to the older neck.

notso Fri 05-Jul-13 10:42:11

blush sorry DeathByTray grin

<<get's mumsy anorak and leaves to avoid being mobbed by the over 50's>>

happyreindeer Fri 05-Jul-13 10:44:26

I always feel angry when I read posts about dh etc. not liking clothes. Tell them to fuck off and wear what YOU like.

amessageforyouYoni Fri 05-Jul-13 12:00:49

I'm mid thirties. I've worn bits and pieces of Boden for about five years. Despise the summer stuff - far too mumsy - but they usually do a couple of decent dresses and some nice work clothes for autumn/winter.

BeattieBow Fri 05-Jul-13 12:06:21

I'm early 40s and it makes me look too frumpy. Just the wrong cut for me (although i got some shoes there last winter for work which are ok).
I buy most of my clothes from Cos, Whistles or Gap at the moment so it's not that I'm particularly edgy.

I know someone else though who's around 44 and she wears it, and it looks ok on her. She's a short size 8 though, whereas I'm tall size 12.

HarrietSchulenberg Fri 05-Jul-13 12:06:21

I'm 42 and I've been wearing their stuff for about 8 years. All bought in sales and charity shops as I've never been able to afford £60 for a skirt.

Washes well and it's not slavishly linked to fashion - it has its own style which you either love or loathe.

50ShadesOfMaybe Fri 05-Jul-13 12:42:41

Early 40s and I used to wear their stuff sometimes. Haven't for quite a few years as (a) it's out of my budget these days, and (b) I realised I was dressing like my Mum!

Missbopeep Fri 05-Jul-13 13:28:39

Oh c'mon notso- why do you think the over 50s don't give a fuck about fashion?

I have more time and money now to take care of ME, and know what I like and what suits than I did in my 30s when I was sprogging and exhausted.

peggyundercrackers Fri 05-Jul-13 13:37:59

sorry it does nothing for me, i think its frumpy looking and overly expensive

Taffeta Fri 05-Jul-13 13:42:08

I'm 45 and am increasingly buying Fat Face and White Stuff as I prefer their skirts and they fit me better. I have some Boden dresses, recently bought one for weddings this year, I started buying it about 6 years ago.

oohdaddypig Fri 05-Jul-13 13:49:08

I have worn boden for 10 years - I'm 35.

Agree with whoever said its how you wear it and not what you wear. I don't think I look frumpy - I try to look elegant although dont always manage.

I have 5 or so pieces in my wardrobe that are old boden I always get complimented on that wash brilliantly.

I hate joules!

notso Fri 05-Jul-13 16:10:08

I did apologise Missbopeep in my defence I didn't say over 50's didn't give a fuck about fashion.
I meant the over fifties I know seem to be able to wear what they want and not care so much what people think so much.

I really can't wait to be 50, I have been a parent my whole adult life. DH and I are looking at our 50's as our late teens and twenties!

Pinkflipflop Fri 05-Jul-13 16:23:00

hmm who wears Boden?

Perhaps people who like the clothes they sell, or a particular item or whatever? hmm

Not sure what the point of this thread is?

Missbopeep Fri 05-Jul-13 16:27:05

That's okay notso just your post was ambiguous Half of the time I feel I long to be 50 so I can wear mumsy stuff and not give a fuck.

The implication was 50= mumsy= not giving a fuck about what you wear ( rather than people's opinions.)

But all is forgiven smile

higgle Fri 05-Jul-13 16:34:09

I must admit I wondered who wore their clothes a little while ago when I saw that the models looked in the early 30's age bracket but a lot of their clothes were very frumpy and came in generous sizes up to a 22 ( many with elastic waists) I did wonder if it was one of those scenarios where the real purchasers are larger ladies of advanced years but that Boden would never admit to it.

foxysocks Fri 05-Jul-13 16:46:16

i haven't bought anything for me before but have ordered two things to try from the new AW line. some bits look aces. I am very hopeful!

I'm 33.

DD (5) and DS (2) wear tons of boden and have since they were babies.

BanoffeeSplitz Fri 05-Jul-13 16:48:09

I used to wear some as workwear in my late 20s to early 30s, ie 10-15 years ago - and around that time I kind of aspired to their dressier stuff but didn't actually wear it (I was still quite clubby in reality).

Back then I imagined I'd prob wear it in my 40s, but now that I am mid-40s I think it's too mumsy!

Not sure if that's because I've gone a bit mutton-dressed-as-lamb in my middle age wink, or because my tastes have changed, but also think that their stuff is a bit dated now. (though tbf it may be, for their customers, a winning formula of classics).

Thing is, I do still like quality clothes & vintage-y colourful clothes, but these days I'd rather hunt out better quality, more individual stuff.

Missbopeep Fri 05-Jul-13 17:16:40

Many of the dresses are mumsy.
Not all- but many.

Invariably they have high necks which don't suit me, and they do keep churning out the same styles each season, albeit with different fabrics.

The empire line is a fave and I assume it's because it suits mums' tums.

SparkyTGD Fri 05-Jul-13 17:19:10

Ha ha grin me too Banoffee, Boden is all a bit conservative for me

[muttony]

flowery Fri 05-Jul-13 17:22:05

"Its not boden that makes people mumsy, its what items you choose and throw together."

Yes, this.

I'm 37. I can assure you I don't look frumpy or mumsy which is probably partly because I avoid like the plague anything hotchpotchy.

QuiteOldGal Fri 05-Jul-13 17:26:47

I'm 55 and like Boden chinos, jeans, some tops and some knitwear. I only ever buy with a good discount or in the sale.

The clothes wear and wash well and if something I like sells out I just think never mind I'll get similar next season as they do tend to roll out the same stuff year on year.

In fact I am now waiting for the sale smile to buy a couple more things.

JazzDalek Fri 05-Jul-13 17:41:30

I'm 34 and I have and wear a lot of Boden. I look great! But I am a very casual dresser - top and jeans and a nice knit and I'm set grin

I would say in general, when I browse the site, there's always a handful of items I love and a handful I think are completely hideous that I can't imagine anyone looking good in. In between the two extremes are good, does-what-it-says-on-the-tin basics.

I steer clear of big, loud, Bodeny prints and empire-line dresses. I'm not really a dress-wearer, but I do have one brilliant little black sixties-looking mini-dress from there. It looks amazing with black opaque tights and long black boots. I hardly ever wear it because I don't have a life but if I ever want to turn heads, that's what I wear.

I do think there are a lot of preconceptions about Boden...the name does conjure up a certain image. But there are gems in there.

And I wouldn't look anywhere else for basics.

EliotNess Fri 05-Jul-13 18:24:53

OP oyu dont have to wear boden - there are other shops you know

EliotNess Fri 05-Jul-13 18:25:33

higgie
" but a lot of their clothes were very frumpy and came in generous sizes up to a 22 ( many with elastic waists)"

come on - that is just shit

VBisme Fri 05-Jul-13 18:32:12

Isn't it catalogue clothing? It all looks frumpy, but then you get some mid-20 frumps.

One of my friends from school raves about the stuff on FB, and I just thought "yes, you are their target market".

BikeRunSki Fri 05-Jul-13 18:35:02

In my case 42, but I have been buying less and less for a couple of years.

I've a top from boden and I'm 28 wouldn't call myself frumpy.

CharlotteBronteSaurus Fri 05-Jul-13 18:48:06

I'm 35, and like non-patterned Boden for workwear. I like that the dresses and skirts come in a long length.

I have to dress in a pretty sober way for work, and am 5'9" which rules out dresses and skirts from most of the high st.

Dilidali Fri 05-Jul-13 19:08:54

I'm in my late 30s and wear a lot of Boden. I love the dresses, I live in them. They suit me and the quality is ace. Not all of them, sure, but it's my first port of call. The reason I wear dresses is because I can just put one on and get on with it. But I do get lots of compliments for them and they make me look put together with very little effort. I've got an extremely demanding job, a long commute and an active social life, I don 't exactly do playgrounds and school pick-ups very often, but I do have a child. Quite frankly I am not bothered about fashion trends, it has to look good on me.

DramaAlpaca Fri 05-Jul-13 19:15:00

Late 40s & wear quite a lot of Boden.

Some of their stuff is rubbish, some is great. I pick very carefully & only ever buy in the sale or with a discount code.

I love the prints, I like to clash print and stripes etc

Alibabaandthe40nappies Fri 05-Jul-13 19:41:43

I wear Boden, I'm 36.

You have to be careful, some things are dreadful, but a lot of it is very good quality - and it tends to be cotton or other natural fibres which is a rare thing indeed these days.

Alibabaandthe40nappies Fri 05-Jul-13 19:42:25

Oh and I never pay full price for anything.

Spookey80 Fri 05-Jul-13 19:45:47

32- but not the patterned stuff!

Spookey80 Fri 05-Jul-13 19:46:09

I too would not buy without an discount code.

AndTwoBits Fri 05-Jul-13 21:41:32

I am 36 and have been wearing Boden's jeans and blazers a year now and I love them. They wash and wear well. Oh and I've one of their maxi dresses and it is really flattering on me (tall size 12 pear). Love the fact they have longer length as I'm 5'9".
I refuse to wear "hotpotch" tops and cardis and I can't get on board with their skirts, they seem frumpy to me.
When is their sale does anyone know?

polyhymnia Fri 05-Jul-13 22:14:10

hIggle though I'm no fan of elastic waists myself I'm sorry to hear that you obviously regard women
up to Size 22 - or a 'generous size' as you call it and women of what you call 'advanced years' as a style-free zone/ beyond contempt.

It is possible to be both these things and have style . Including bring able to pick a few good things from Boden and put them together well.
This thread has certainly brought out a few prejudices/ precoceptions.

EliotNess Fri 05-Jul-13 22:17:07

yup

MacaYoniandCheese Fri 05-Jul-13 22:31:56

I used to buy lots of their stuff when I was insane housebound with three-under-fives (with overseas shipping...gulp) until I realized how hideously overpriced it is and how utterly crap some of the items are (Hello, midriff-baring, ribbon-trim tees...wtf?). I have since undergone a style intervention epiphany and now eschew all things Johnny Boden <gavel>. I still have a few cardigans and my beloved velvet wide-legs that I turn to on cold, rainy evenings when I feel like curling up on the couch OAP style. On balance, I think the target audience is 50+. I'm 36 and still relatively slim and fit...far too hip for Boden wink.

marriedinwhiteagain Fri 05-Jul-13 23:16:36

I loved it 10 years ago but am a bit tired of it now. Am 53 btw. I do maintain it's good quality and washes well though and dd has some lovely pieces from Johnnie B that fit well, hang well, and are very well made.

Rulesgirl Sat 06-Jul-13 02:31:34

I only wear plain things from both Boden and White Stuff....no frills or flowery curtain dresses. The plain things are ageless and can be accessorised.

skaen Sat 06-Jul-13 07:35:53

I'm 37. I have a dress and a cardigan which I've had for a Few years now. I find the cut is becoming less flattering - I'm curvy so find trousers are very baggy on waist when they're perfect on legs etc so not worth the money for me.

Missbopeep Sat 06-Jul-13 07:54:52

Surely it's like most brands- some items are nice and others rubbish?

I'd say their demography is women aged 40+ , 'middle England', with a moderately high income.

They don't stand out as being especially bad- no more than say M&S, Kaliko, Phase 8, Hobbs, etc. all of whom are imo in the same bracket- apart from the 'hotchpotch' prints.

I like less and less each year- but admit to buying a pair of summer chinos and a 60s summer dress- fitted in navy which was a sell-out, and imo very flattering.

I think they are tapping into- or trying to- a gap in the market which is women who are past New Look and Dotty Ps, and Gap, but too young for CC, Alexon and Kaliko.

higgle Mon 08-Jul-13 21:53:51

Eliotnes - just checked in case I was in error 22 is the biggest size across the whole range. iF you check each item you se a range of gathers,elastene and knitted fabrics which give a lot of room on the waist on many styles. My boss who is about a size 16 and early 60's wears a lot of Boden so all in all I believe the average customer is older and larger than one might suspect.

alemci Mon 08-Jul-13 22:05:23

I am mid 40's and have been wearing boden for nearly 10 years' I think. the quality is good and i don't think it is frumpy - depends what you buy. I like their Boots, swimwear, skirts, tops, dresses, knitwear. even my teenage girls buy the odd bit of adult stuff.

also I am so sick of the rubbish quality in the shops i will stick with Boden. at least their tops don't develop holes after a few washes (another thread).

stickygingerbread Tue 09-Jul-13 02:20:20

I don't know why mn always trashes boden. Perhaps it is too pervasive in the UK. Every line has some less desirable items, or things that would not work for you in color or cut. I find some good items every season, not the same items but there is always something, which makes it very reliable.

stickygingerbread Tue 09-Jul-13 02:24:10

I am early 40s and have been wearing it about 5 years. I am American so it is not so universally recognized here. I've bought various cardis, jeans, trousers, dresses, boots, couple of pencil skirts. A lot of items are good for the office and casual, and are mainly machine wash. My days of dry cleaning are over until my children are less messy.

loveboden Tue 08-Oct-13 13:37:53

I think its just people who don't know how to put pieces together who tend to think Boden is for frumpy girls! Boden is just fabulous and is more suited to slim classy girls, that way it always looks wonderful! just saying. and I am a very young looking slim 52. x

polyhymnia Tue 08-Oct-13 13:47:54

I'm not slim though like to think I'm classy!

Just to say I absolutely agree with the sentiment that Boden piecescan look great if you choose and put them together well. Don't - obviously - agree that only slim people can do this.

(Nor do I like being called a girl personally - I'm a woman!)

FreyaKItty Tue 08-Oct-13 14:26:11

I'm 40 and have been buying it since the birth of dd 4 years ago. I buy it as its easy, good customer service, great customer feedback on website. I'm not a huge fan of patterns but like it for basics, the odd blouse (Paris blouse) this winter, some knitwear, and kids clothes.I'm in the country (Ireland) and my only shops within an hours drive are debenhams, penny's (primary), next and m&s, and some boutiques. With 2 smallies, my days of travelling further afield and browsing in shops are on hold. Most of the time the clothes wash well (better than my options above) and are practical with small kids.

Marylou2 Tue 08-Oct-13 14:31:41

45 but have been wearing it for 10 years. Husband and kids do too. I rationalize the cost by thinking of the quality/ longevity of the clothes and also no parking/starbucks/spontaneous makeup purchasing as it's all done from the sofa.grin

Rooble Tue 08-Oct-13 14:31:57

I'm 43. First thing I bought from them was when I was 26. I couldn't see anything in this winter's catalogue that would make me look under 65. Everything was spectacularly frumpy.

pootlebug Tue 08-Oct-13 14:34:00

I'm 37. I've occasionally bought the odd thing along with some bits for the kids, but when it arrived sent everything for me back because it feels too frumpy. I feel like I'm not old enough for Boden.

Lonelynessie Tue 08-Oct-13 15:22:07

I'm 25, I don't really like the clothes for me (but buy a lot for dd's) but I do like their some of their shoes.

Pinupgirl Tue 08-Oct-13 18:13:07

Age is not the problem with Boden. Its for women who want to blend into the background and not draw attention to themselves-definitely not for me! Even Johnnie himself said it was for women who didn't want to be sexy-again not me!! Frumpy,frumpy,frumpsville imo.

I'm 28 and wear some. Disagree with blending into the background - I don't think my bright pink desert boots achieve that.

BuggedByJake Tue 08-Oct-13 18:16:25

I'm 40 & don't really buy it for me. I find the odd thing that's ok but most of it is frumpy.
Love it for the kids though.

polyhymnia Tue 08-Oct-13 18:20:07

Mmm, not sure it's necessarily for women who want to fade into background - all depends what you choose and how you wear it.

I have lots of Boden pieces and my natural style was described as 'flamboyant' by a professional fashion designer I was talking to the other day (in a good way, I think!).

GeorginaWorsley Tue 08-Oct-13 18:39:14

I wear some Boden at 46 and very middle class grin
Not as much as I used to though.
I like their slim 'bistro' trousers,slim chinos,straight leg jeans.
Also some less patterned dresses.
Not as impressed with tops this season,am not liking the shapes.
Find more that I like in phase eight,mint velvet etc
However Boden do have excellent sales and customer service superb.

DontmindifIdo Tue 08-Oct-13 18:52:49

I'm 34, and have been wearing Boden since 30, I had ds, moved outside the m25 and they found me, sent me a very nice catalogue. I intended to just buy a few things for ds, but somehow a couple of tops went in my bag too. I now have quite a lot.

you do have to pick carefully. While I think there are quite a few things that suit me, I can't see someone 20/30 years older carrying them off, similarly, there are things clearly aimed at an older audience that would look frumpy on me. I think actually they are quite clever in that, i cant imagine theres any woman who would wear everything in their range, but they have things that will appeal to a selection of ages and body shapes. (and their petite jeans fit perfectly, I struggle to find jeans that fit so they can be forgiven a lot for that)

hazelnutlatte Tue 08-Oct-13 20:13:01

I'm 32 and have just discovered boden in the past year (thanks to mumsnet)
I don't think I'm frumpy but I also don't want to shop in River island etc any more - all the neon / graffiti print / crop tops on the high street are really not my style!
Boden do sell some pretty frumpy clothes (if its described as 'fun' then its probably frumpy) but also lots of basics and work clothes that are good quality. They also do lots in petite which is good too.

Carolmillen Tue 08-Oct-13 20:53:07

'It's the type of wardrobe you own if you don't think much about what you're wearing.'

shock

scarlet76 Tue 08-Oct-13 21:29:12

37 and wear Boden here because:
The quality is better than Dotty P, New Look, H&M
They do a petite size 6 which fits me well
Their customer service is second to none

I avoid the bonkers patterns, hotchpotch and favourite garments.

applecrumbleandcream Wed 09-Oct-13 00:00:35

I'm 39 and quite like a few classic pieces which can be worn season after season, but most of it I find too frumpy, screams Boden and way way too expensive. Only ever buy for dd regularly as I like Mini Boden clothes.

mypavlova Wed 09-Oct-13 02:52:46

I'm a firm fan, been buying from them about 5 years, early 40s now. They have great office clothes. This AW, love the breadwinner skirt, bistro crops, 60s heels, merino jumper, cowl neck jumper. As a clear winter, really bright intense colours suit me best, as well as navy and silver, and boden does these well season after season.

goingmadinthecountry Wed 09-Oct-13 08:13:25

I'm nearly 50. Tops are too short but I have quite a few dresses and tunics I buy in the sale and wear for work. Bought my first stuff there at about 40. Never bought anything "fun" or too quirky though.

I am probably Mrs Boring - Phase 8 and White Company are both on my go to list, though I'll look anywhere except Next. If I was slim, Me and Em would be on my go to list.

HappyAsEyeAm Wed 09-Oct-13 09:03:10

I wear lots of Boden. I'm 38, but I've been wearing it since they brought out their petite range, which I think was about 3 or so years ago. The petite fit is realy good for me, and I'm delighted that they're always expanding it. They have a far more varied petite collection than any other store I've found, online or on the high stret. I am a big fan. I agree that you have to be selective, though that is the case in any store.

juneau Wed 09-Oct-13 10:11:22

I'm 39 and I probably buy three or four things from them each season. Their trousers and skirts don't fit me, as they seem to be made for people with no waist, but their shoes, dresses, jumpers and tops are fine. I never buy anything described as 'fun' or any of the ugly prints that scream 'BODEN', but it's fine for wardrobe basics and good quality leather shoes and boots.

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