If a product says 'it works down to the cellular level ' that's bollocks right?

[AndShesGone]

It's a face mask

[ItsAllGoingToBeFine]

Dunno... Is it radioactive?

[Pestilence13610]

Or ... carcinogenic?

Otherwise bollocks

[AdoraBell]

Utter bollocks IMO.

[Shallishanti]

yup, just like pentapeptides- that's our gold standard for sciency sounding bollocks in this household

[Pestilence13610]

If you look at it from another angle, your skin is covered in cells, a flannel works on a cellular level, a dead cell level.

[specialsubject]

yes, almost all beauty product claims fall into that category.

'helps minimise', 'reduces appearance of' = i.e. does absolutely sweet FA but we'll take your money anyway.

[Shallishanti]

[Shallishanti]

I'm sure I read somewhere that if the products were actually effective they'd have to be classified as medicines and hence licenced etc

[scaevola]

If you put it on your skin, it's working on a cellular level. Your skin, like every other part of the body, being made up of cells.

It's quasi-scientific marketing bollocks.

As is most beauty copy tbh. Though sometimes at just enjoy the ride...

[leaveittothediva]

Yes, it's utter bollocks. Marketing speak, to make u feel better and spend more.