I've never heard of Boden ....

(171 Posts)
Feelingsandtears Wed 17-Aug-16 09:07:06

I'm 28 and I've never heard of it.
Have I been living under a rock.
What age is its target audience?
Is it for the more mature lady.
All I've seen since I joined is Boden this Boden that.
Am I missing out?

PotteringAlong Wed 17-Aug-16 09:08:18

How have you never heard of Boden?!

PotteringAlong Wed 17-Aug-16 09:09:03

Www.boden.co.uk

PotatoBread Wed 17-Aug-16 09:09:41

Boden wasn't on my radar either until I joined Mumsnet. Their shoes are nice, I find their clothes a bit meh tbh.

MadisonMontgomery Wed 17-Aug-16 09:11:16

I am always gobsmacked by people who haven't heard of it - I buy so much stuff from them!

NickyEds Wed 17-Aug-16 09:11:17

I'd never heard of it until I came on here either. Are there Boden shops or is it all on line? Is it naice?

JackandDiane Wed 17-Aug-16 09:11:54

oh here we go hmm
You are too young
There is a website go and look at it

Lilacpink40 Wed 17-Aug-16 09:15:43

I like their children's range. Buy skirts for me for work, have some friends who are obsessed with their clothes. I find the tops very baggy.

DonkeyOaty Wed 17-Aug-16 09:18:36

Go have a look at the website and don't be sniffy

Please don't come back and unleash another sneaky under the radar "mature lady" quip. It's not new and it's not funny.

VioletRoar Wed 17-Aug-16 09:19:05

I'd never heard of it until mumsnet. V expensive.

ButteredToastAndStrawberryJam Wed 17-Aug-16 09:19:13

The only place I've heard it mentioned is on here.

whifflesqueak Wed 17-Aug-16 09:20:07

I'm 25 and love it.

their casual basic stuff is good quality and their children's stuff is completely adorable as well as durable.

I nearly bought my wedding dress from their icons range.

yeah, some of their stuff feels a bit naice and grown up for me but you're never going to love everything a single retailer does.

FelixFelix Wed 17-Aug-16 09:20:39

I'd not heard of it until I joined MN either.

Feelingsandtears Wed 17-Aug-16 09:31:20

Mature lady quip? It was a simple question.
I had never heard of it,wasn't sure if it was a shop or just online based like asos etc.

heartyrebel Wed 17-Aug-16 09:39:29

I'd never heard of it either. I only lived in London though, never saw it on the high street there

polyhymnia Wed 17-Aug-16 09:58:21

It's not on the high street except for one shop in Hanger Lane (London suburbs). ThoughI did read they have plans to open shops - don't know what happened to that idea.

Boden have a pretty wide selection of stuff- best to look for yourself and make up your own mind.

PollyPerky Wed 17-Aug-16 12:20:20

It's not really aimed at 20-somethings but having said that my DD does buy a few tops from them usually in the sales.

HouseworkIsASin10 Wed 17-Aug-16 12:25:38

I'd never heard of it until I came on here. Not my cup of tea.

pourmeanotherdrink Wed 17-Aug-16 12:29:18

I had never heard of it,wasn't sure if it was a shop or just online based like asos etc.

Nothing 60 seconds of googling wouldn't have told you then....hmm

Shinyshoes2 Wed 17-Aug-16 12:32:15

I'd never heard of it until I joined mumsnet and I'm 41
I find their stuff expensive

purplevase4 Wed 17-Aug-16 12:33:20

I've heard of them but never buy from them. I prefer the likes of Fat Face, White Stuff etc for casual, and Phase Eight when I need a top for work.

pasturesgreen Wed 17-Aug-16 12:34:24

I'm 31 and I'd heard of it long before joining MN.

Their shoes and cashmere are great, clothes are sometimes a bit hit and miss in my experience. I wouldn't say it's targeted at a mature clientele.

MagnumAddict Wed 17-Aug-16 12:35:10

pormeanotherdrink I'm pretty sure that logic could be applied to every thread that ever existed on Mumsnet.

I'd never heard of Boden either. I googled. On a different day I might have asked on here. Is it that big of a deal?!

Fairylea Wed 17-Aug-16 12:39:12

I think it's actually pretty grim for the price to be honest. I'd rather shop around on the high street in various shops and spend half as much getting things that are just as nice. You are paying for the "middle class mum" label. Sorry, I know that people get offended easily on here but that's where the brand fits. It's the same vein as Joules and White Stuff and Cath Kidston. Prints everyone in the same income bracket will recognise as being from that particular brand.

Feelingsandtears Wed 17-Aug-16 12:39:38

Wow a few touchy people on here over a clothing website.
I did actually look at the website and seen a link for "request a catalogue" so wasn't sure if it was something like freemans where you had a credit check for a account etc.
They have some nice tops on there.

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