I saw a great sweater in either the Telegraph or Guardian yesterday from there. Prices good too. Are they going after that I am a fashion lecturer married to an architect and dwelling in an industrial unit look? I quite like it. It's considerably cheaper than other faux austere outfits like Toast.
I have found the quality to be very hit and miss. I've had some fantastic bits from there, but also stuff that was fit for rags after a few wears. It can also be a bit of a PITA searching through the more 'directional' stuff to find that great pair of cropped trousers etc.