So, what do you folks think of the John Lewis Christmas ad then?

(142 Posts)
HelenMumsnet (MNHQ) Fri 09-Nov-12 10:16:37


Given the amount of, erm, interest the Asda Christmas ad has generated on Mumsnet in the past few days, we thought it would be interesting/fun to find out how you all feel about the John Lewis Christmas ad.

Do tell!

Depressing as ever. sad

ChippingInLovesAutumn Fri 09-Nov-12 10:32:29

Long. I prefer a bit of 'bounce' in a Christmas Ad, but it is cute smile

<I like the ASDA Ad too>

Love it! Kind considerate snowman gets scarf for person he loves, who has been sadly left bereft.

MildredIsMyAlterEgo Fri 09-Nov-12 10:33:21

I liked it blush but then I quite like twee christmas stuff

KinkyDorito Fri 09-Nov-12 10:35:51

Love it too. smile

BedHog Fri 09-Nov-12 10:35:59

Well I was quite enjoying the haunting, evocative introduction to the song until I realised it was the deeply cheesy 'Power of Love'. Some of the photography and rendering is beautiful but there's not much product on show except a saggy pair of gloves and an oversized beret. It doesn't inspire me to go to John Lewis for my Christmas shopping so in that sense it's failed I suppose.

At least Aled Jones isn't singing though!

lubeybooby Fri 09-Nov-12 10:39:51

I love it and I hope it inspires some previously thoughtless/lazy men into actually making an effort with present buying grin

soverylucky Fri 09-Nov-12 10:40:20

Last years was better - I agree that there are just no products except for hat, scarf and gloves. Left me feeling a bit hmmmmmmmm.

TaggieCampbellBlack Fri 09-Nov-12 10:40:29


CMOTDibbler Fri 09-Nov-12 10:41:21

I liked it, but am not a fan of bouncy bouncy Christmas ads anyway - and the version of Power of Love is fab.

Asda otoh... Christmas seems to bring out a huge amount of sexist assumptions and cliches generally though

cakeymakey Fri 09-Nov-12 10:43:02

I love it. No wonder they couldnt afford a Waitrose ad.

Please note snowmans grim determination face at 25 seconds in. My husband looks exactly like this on Christmas Eve when he sets out to town, coming back with the first unsuitable hat and glove set he can lay his hand on.
Therefore much more realistic than asda ad in our house at least.

BedHog Fri 09-Nov-12 10:45:29

It does glorify shoplifting though, that snowman clearly had no money in his frosty pockets!

And it's so bloody hot in John Lewis I don't reckon he'd have made it into the accessories department, through the long Christmas queues and back out before he started dripping all over the floor.


BedHog he just took the items off the mannequin in the window with a bit of help from Aled Jones, who just happened to be passing whilst singing "We're walking in the air"

ViviPru Fri 09-Nov-12 10:51:16


Fuck me I'm an emotional wreck.

It makes me want to go to Wales. Not Oxford Street.

I want to embed video in my posts <stamps foot>

SoupDragon Fri 09-Nov-12 10:51:45

Very cute smile I was prepared to hate it as it seemed grey and joyless but the expressions on the snowman's face and the positioning of him are fabulous!

BedHog Fri 09-Nov-12 10:52:32

Aled was complicit in the robbery?!!! shock

Think Songs of Praise might be having words.......


CrikeyOHare Fri 09-Nov-12 10:52:38

Makes me want to turn the heating up.

quoteunquote Fri 09-Nov-12 10:54:05

Hat,glove and scarf set, the most boring present ever, other than a bale of beige towels, which would of been a little more logical.

nice mountain.

WhenShallWeThreeKingsMeetAgain Fri 09-Nov-12 10:55:40

Loved it - big softy that I am.

trumpton Fri 09-Nov-12 10:56:01

That's lovely . The positioning of him in the snowy woods battling against the wind is great . Love it .

Bunnygotwhacked Fri 09-Nov-12 11:01:30

Mr frosty is passive aggressive and clearly needs to work through his ishoo's. Instead he goes on a massive journey in order to bring back implements of torture guilting Ms Frosty into put them on as he tells her all about his hard time fetching them whilst she forces a smile and feels the slow agonising death caused by the toasty hat scarf and gloves
snowperson + warmth = puddle

Bunnygotwhacked Fri 09-Nov-12 11:02:30

envy <-- grinch

he should have got her some socks. grin

WrathdePan Fri 09-Nov-12 11:08:53


OHforDUCKScake Fri 09-Nov-12 11:09:23

I love it!!!

I like it. I preferred last years but its quite good.

Made me smile. Also I know that xmas eve shopping face all to well.

LadyMaryCreepyCrawley Fri 09-Nov-12 11:14:22

It's very sweet. Last years was better though, sorry.

MerylStrop Fri 09-Nov-12 11:14:25

I think it's a bit creepy
Like the Weeping Angels in Dr Who

kim147 Fri 09-Nov-12 11:20:55

Doesn't matter, We don't have a John Lewis here. Yet

mayihaveaboxofchoculaits Fri 09-Nov-12 11:21:21

love the landscape, doesnt really make me want to hit the shops though.

onetiredmummy Fri 09-Nov-12 11:21:52

I liked it

MarshaBrady Fri 09-Nov-12 11:23:47

It's cute, I like it.

SpringHeeledJack Fri 09-Nov-12 11:27:37

like the ad itself, but



Actually what I want for Christmas is

1. World Peace

2. Everyone to live in harmony



Chandon Fri 09-Nov-12 11:27:41

not a patch on last-year's.

too try hard, imo

SpringHeeledJack Fri 09-Nov-12 11:29:11

I liked the one(Waitrose?) with the Highland Granny getting ready for Christmas and all the family getting there


also the music one, that was luffly

(apart from the weird brother and sister at the end)

diddl Fri 09-Nov-12 11:29:12

Doesn´t do anything for me.

Mind you, the Asda one doesn´t really bother me either.

whimsy Fri 09-Nov-12 11:35:23

I liked it, cute but prefer the Asda one it makes me smile.

I don't really like it, as much as I wanted too because I love Christmas adverts.

Its just a bit sad and dreary for me. Lovely scenery though.

Last year's decapitated head one was better than this one IMO. They both have a very depressing dreary feel though. I would rather Russ Abbot came on and sang 'Atmosphere' and Bernie Clifton riding his ostrich and dancing. That's what John Lewis needs. wink Bit of fun.

LadyMaryCreepyCrawley Fri 09-Nov-12 11:42:36

It's not very Christmassy. They also don't seem to realise that the UK doesn't have snow over Christmas sad Tis sweet though.

Message withdrawn at poster's request.

SchrodingersSexKitten Fri 09-Nov-12 11:46:43

I also love it and have tears in my eyes.


AncientsOfMuMu Fri 09-Nov-12 11:48:38


and I've just spent far too long watching all the old JL Christmas adverts.

Tears? Tears? It's a snowman and snowwoman. It isn't based on a true story as far as I know. grin Plus why didn't he fly?

Everyone stop blubbing immediately. angry grin

Merrylegs Fri 09-Nov-12 11:49:41

My boiler has broken so I am v v freezing and watching that has made me feel even more freezing.

However, I quite liked it. I would much rather a Christmas organised by JL Snowman than Asda mum. Calming rather than MAD.

I liked his little worried face when he was watching the snowball fight.

But I do agree with ^^. Enough of the drippy singing.

And yes. I do think next year JL should go all out with an Agadoo-sylee-Jive-Bunny bunfight of an ad.

Thank you Merry. Yes Agadoo, Bernie Clifton, Russ Abbott and as huge tacky party of an ad next year please JL. grin

Has anyone seen an Iceland Porn Ring ad yet? I suspect they will appear when the Jungle malarkey does on Sunday. grin

BewitchedBotheredandBewildered Fri 09-Nov-12 11:52:20

I like that version of the song , and all the stages of his journey.
But, boring present and it didn't make me want to go shopping, actually can't think of anything that does.
Can't remember last week let alone last Christmas!

*Prawn ring for anyone easily offended.

MildredIsMyAlterEgo Fri 09-Nov-12 11:53:13

Sparkling you make me laugh grin

whatkungfuthat Fri 09-Nov-12 11:53:55

I like it. It's cute and the song has nothing to do with feckin Morrissey

Annianni Fri 09-Nov-12 11:54:36

Love it.

Not seen the Asda one and I have no desire to, Asda makes me stabby.

'Relax' would have been better kungfu, if it has to be FGTH. grin Or maybe 'Two Tribes'.

SpringHeeledJack Fri 09-Nov-12 11:55:58

maybe the woman who sings this one could do a whimsical drippy breathy version of Russ Abbot's Atmosphere for next year's

SpringHeeledJack Fri 09-Nov-12 11:56:47

ha ha

I was singing a breathy version of 'Relax' in my head earlier

<arf> Spring. Breathy Atmosphere. grin

Narked Fri 09-Nov-12 12:00:57

I like it.

John Lewis should take note that even Mr Snowman has realised their delivery service is shit and totally unreliable, so shopping online wasn't the easier option.

LadyMaryCreepyCrawley Fri 09-Nov-12 12:02:55

Poor snowman had a long trek to his nearest JL store. Maybe they should consider creating a few more shops. wink

Narked Fri 09-Nov-12 12:04:27

And if Mr Snowman wants a freezer to keep his beloved safe he's better shop elsewhere.

Biggem Fri 09-Nov-12 12:08:23

Love it and love the power of love cover it's ok to like it more than the original, yes

whatkungfuthat Fri 09-Nov-12 12:13:21

Sparkling I still haven't quite got over Sweet ''Shild' Of Mine

SamuelWestsMistress Fri 09-Nov-12 12:14:26

Weeping Angels from Doctor Who...just more giving and made from snow.

AnnIonicIsoTronic Fri 09-Nov-12 12:19:32

Love it.

LadyMaryCreepyCrawley Fri 09-Nov-12 12:20:08

I'd have made a little snowman family. The commercial could have been about them celebrating Christmas together and they would have left gifts for the children at the end.

JL need to give me a job. grin

RudolphUcker Fri 09-Nov-12 12:21:24

I love the snowpeople, their faces are very well done. But the song - sweet Jesus in the manger, can we not have ONE advert that isn't overlaid by a breathy drawn-out version of a song we'd all rather forget?
It is annoying for two reasons. One is that you spend ages trying to figure out what the song actually is (sparse as they are with the melody, these covers) and then BOTH versions manage to earworm you simultaneously. Two is just because it is, OK? Stop it now.

In summary: Snowmen Good, Breathy Nonsense Bad.

FrillyMilly Fri 09-Nov-12 12:21:52

It's just a typical John Lewis ad isn't it but with less products than normal. Doesn't inspire me to shop there but to be honest I don't know what would. It's just an expensive department store

RudolphUcker Fri 09-Nov-12 12:22:56

And I bet the snowwoman is saying 'Fucksakes, we said we wouldn't do presents this year. I've not got you anything. No, really. Nothing. We agreed'
Is the next advert going to show Snowman in a massive sulk?

FairPhyllis Fri 09-Nov-12 12:24:37

I liked that they didn't do a cheesy reveal of the JL store sign when he is looking up at it. Nice and subtle.

But yes, the Weeping Angel snowman, and the usual depressing JL music. Very distinctively JL sound and look.

Better than the Asda ad x 1 million though.

LadyMaryCreepyCrawley Fri 09-Nov-12 12:26:53

The feminist interpretation to this would be 'bollocks to that, why does she need a man to go and buy her gloves when she's capable of doing this herself? You should dump any man who chooses clothes for you, it won't end well. He'll be distancing you from your family and friends next.'

Badvoc Fri 09-Nov-12 12:30:53

Very sweet.
Great song.
Like last years better though.
John Lewis rarely gets it wrong IMO.

Nancy66 Fri 09-Nov-12 12:33:34

Pretentious wank.

JL did a really good Christmas ad a few years ago then, due to good reaction, convinced themselves that the haunting/moving/tragic/uplifting Xmas ad was what defined them.

Can just imagine the team load of 'creatives' this involved. The endless 'brain storming' and 'blue sky thinking'.

it's shit.

FrillyMilly Fri 09-Nov-12 12:34:11

How many of use watched it and are now inspired to go to John Lewis? I don't fancy that glove, hat and scarf set. Asda ad may be sexist and not as dreary but at least I've an idea of their Christmas product range.

SarryB Fri 09-Nov-12 12:35:54

I actually almost wept.

MaryZezItsOnlyJustNovember Fri 09-Nov-12 12:36:38

There's a thread about it.

OldBagWantsNewBag Fri 09-Nov-12 12:38:12

Message withdrawn at poster's request.

BIWI Fri 09-Nov-12 12:39:32

So - debrief back to John Lewis, Helen:

Some people like it and some people don't


RudolphUcker Fri 09-Nov-12 12:40:18

Are they paying you for this Helen? Can we be paid in chocolate coins?

LadyMaryCreepyCrawley Fri 09-Nov-12 12:42:52

Chocolate coins? shock Surely you mean wine?

HelenMumsnet (MNHQ) Fri 09-Nov-12 12:43:33


So - debrief back to John Lewis, Helen:

Some people like it and some people don't



horsebiscuit Fri 09-Nov-12 12:43:39

Like Narked I wondered why the snowman didn't order online. Easiest way to shop when you've got no feet and no visible means of transport.
Maybe the next ad will be based on Frankie Goes to Hollywood's Two Tribes. Then we could see an Asda and a JL shopper going head to head in a boxing ring.

Woozley Fri 09-Nov-12 12:43:54

So cute. Why am I crying about a bloody snowman (again)? Though it would have been kind of better had she whipped out a guitar and starting singing "Can't buy me looove!" at the end. smile

Also the snowman looks like Mr Woozley grin

RudolphUcker Fri 09-Nov-12 12:44:35

You can tell 'em from me, it's not as bad as those creepy fucker elves in the DFS ad.

LadyMaryCreepyCrawley Fri 09-Nov-12 12:46:32

I'd be happy to write next years for them, Helen grin

I quite like it (had the sound off, which I gather may have helped).

It's inspired me to be a bit more creative with my snowmen this year, maybe along Calvin & Hobbes style.

squeaver Fri 09-Nov-12 12:55:40

While the snowman is off on his "journey" to to JL, the snowwoman has been to Asda (twice), peeled the spuds, done the sprouts, wrapped the presents, cooked the turkey and washed up. And all she gets for her efforts is a poxy matching hat, scarves 'n' gloves set?

Sorry, but she needs to leave the bastard.

AllYoursBabooshka Fri 09-Nov-12 14:24:20

Well I am blubbing.

I nudged DH and asked him "Why can't you be more like that, hmm?"

He replied "What? A fecking snowman? hmm"

Bastard <sniff>

midnightexpress Fri 09-Nov-12 14:31:37

I don't like it. It creeps me out. I think it's because the snowman 'moves' a bit like The Groke in the old Moomins cartoons, and The Groke is of course the most terrifying creature in all children's literature.

KenLeeeeeee Fri 09-Nov-12 14:32:32

I would love it and think it was very sweet and endearing had I not watched too much bastard Doctor Who and now see fecking 'Weeping Angels' everywhere. Bloody snowmen that move around when you're not watching... just ruined my winter.

Longdistance Fri 09-Nov-12 14:33:36

I thought it was rather good.

Seems there is a small message in there about the homeless at Xmas, as the snowman was seen by a busy bridge, an hiding behind some bins too!

Anyone else get that?

LFCisTarkaDahl Fri 09-Nov-12 14:37:51

Loved it. Made me actually tear up.

Beautiful music, beautiful scenes, perfect recessionista message
- "buy what you need, buy what you love, buy for someone you love". Very, very clever. Hits exactly the right note.

And I blardy love Snowmen.

SpringHeeledJack Fri 09-Nov-12 14:55:38


I thought exactly the same about the Groke! it's the moving-without-actually-moving thing, isn't it


Woozley Fri 09-Nov-12 15:17:04

The Groke isn't terrifying, she's just sad I think. I feel sorry for her.

The Lady of the Cold is quite scary though.

QuickLookBusy Fri 09-Nov-12 15:22:03

I don't think it's as good as last years.

It's all about the snowman struggling. As I said on another thread I want warm and fuzzy at Christmas, not struggles.

I want Russ Abbott and Bernie Clifton. Tell JL that too HelenMumsnet.

Seriously though. We have seen it. It's the 9th November. How many more times do we have to see it? None. We know what happens. confused

balotelli Fri 09-Nov-12 15:50:31

Absolutely brilliant.

49 yr old bloke sat here tears running down my wrinkly cheeks!

Shame they didnt use Imogen Heap as was rumoured but still love the music and the ad!

Sniff sniff

DreamySleepyNightySnoozySnooze Fri 09-Nov-12 15:55:03

It's nice, but as I watched it I remembered last years advert and started sobbing! blush That one was so lovely.

usualsuspect3 Fri 09-Nov-12 15:58:58

Dreary and depressing.A bit too try hard.

Christmas is supposed to be joyful, oh and they murdered another song for their soundtrack.

I don't get the crying. confused And I agree with what usual said.

usualsuspect3 Fri 09-Nov-12 16:05:58

Why would you cry? It's a bloody snowman and a few mountain shots.

JL always make mawkish pretentious ADs with a bit of sad music thrown in though.

I feel like I should be crying now. But you will have to tell me what i am crying for as I really don't know.

Nancy66 Fri 09-Nov-12 16:07:44

you're all crying at cotton wool.

usualsuspect3 Fri 09-Nov-12 16:07:52

My favourite Christmas Ad is the coca cola one grin

Always makes me feel christmassy.

HecatePropylaea Fri 09-Nov-12 16:08:54


DreamySleepyNightySnoozySnooze Fri 09-Nov-12 16:08:58

I cry at the coca cola one too… blush

Didn't cry at the snowman one though, just the memory of last year's ad.

Is it because Mrs Snowman has bad hair? Thats quite sad.

usualsuspect3 Fri 09-Nov-12 16:11:14

I'd cry if my DP bought me a hat and glove set for christmas grin

lostinindia Fri 09-Nov-12 16:18:22

I was rather hoping that when he got back she would have melted.

Yes usual but you might like a hat if you had Mrs Snowman's bad hair. wink

It would have been better if he got back and there was another Snowman in his place. With a couple of snowchildren. shock

MrsChristmasVamos Fri 09-Nov-12 16:23:51

It's alright.

I quite like the Debenhams one with all the pretty lights. I want to wallop Myleene, why is she asking FC whether Mum gets a gift ?

But everyone knows that the REAL christmas advert is the Coca-Cola one. I get really excited when I first see that.

usualsuspect3 Fri 09-Nov-12 16:24:15

Hehehe, Sparkling. He should have bought her some hair extensions back.

MrsChristmasVamos Fri 09-Nov-12 16:33:42


Sparks that's scary !

grin Because Mrs Snowman is worth it. wink

AmberLeaf Fri 09-Nov-12 16:44:06

It left me cold.

Literally cold

Bit boring really, I preferred last years.

WitchesTit Fri 09-Nov-12 16:46:26

Nope. It makes me feel cold and anyway John Lewis is always so boiling inside that snowman wouldn't have lasted 3 seconds.

I don't know why I care. Our nearest JL is in Solihull and I don't like going there. sad

BrianGiggs Fri 09-Nov-12 16:52:48

I don't watch adverts. They're for folk withit sky plus.

The Daily Mail are saying this morning that it was filmed in New Zealand. In July. confused

Jins Sat 10-Nov-12 10:43:34

Don't like it.

Another classic song ruined for me sad

Jins Sat 10-Nov-12 10:46:53

Not as bad as last year's 'head in a box' one though.

Hated that one.

However I have never shopped at JL and have only been in a handful of times so I'm not the person they are aiming the advert at.

Me neither Jins, JL strikes me as a shop to look round then go and get it somewhere else. Probably cheaper.

Sidge Sat 10-Nov-12 10:56:04

God it's so bleak and miserable. Hardly fills you with glad tidings and joy.

I do like the snowpeople but the music is awful - depressing dirge.

I like my Christmas music to be jolly and bright not some asthmatically-compromised remake of a dreary old song.

EIizaDay Sat 10-Nov-12 11:01:03

Beautifully filmed and produced but, yes, a bit depressing for an advert (and I LOVE dark and deep stuff)

SoupDragon Sat 10-Nov-12 11:08:44

Sparkling, July is winter in NZ

MikeLitoris Sat 10-Nov-12 11:13:07

Not a patch on last years but still got me a bit sniffy.

Power of love is one if my fave christmas sings After a space man came travelling

I get that Soup. 6 million quid though Seriously?

EIizaDay Sat 10-Nov-12 11:29:53

So very disappointed to read that John Lewis spent lots (too much) money going to the other side of the world to film this. I thought it looked like Scotland - and it should have been, or Wales.

Really bad that they didn't film in the UK, especially in these times.

That was my point Eliza, even more depressing than the ad. sad

'We have a responsibility to make something special' say JL. Well why don't they then?

SoupDragon Sat 10-Nov-12 12:04:59

They didn't film in Wales or Scotland because it wasn't winter. And it's been pissing it down with rain for the best part of 8 months.

I don't know why they think snow is necessary for a Christmas advert though.We hardly ever get snow at Christmas. Snowmen, robins etc-it's like one horrible tacky Christmas card.

EIizaDay Sat 10-Nov-12 12:28:32

There was lots of snow in the highlands of Scotland up to March this year. Surely John Lewis can't be THAT short sighted? 6million pounds because they couldn't look ahead??

SoupDragon Sat 10-Nov-12 12:28:33

Because snow is prettier than pissing down rain. Equally, "summer" is represented by hot weather, sunshine and all that malarky when, in reality, it is generally wet.

EIizaDay Sat 10-Nov-12 12:29:55

6 million pounds would also have hired them a very good snow machine to have filmed anywhere. I can't believe they wasted this amount of money. Glad I'm not a shareholder.

Just think what they could have done with 6 million quid. sad

whatkungfuthat Sat 10-Nov-12 16:07:48

That is an obscene amount for an ad

wigglesrock Sat 10-Nov-12 20:29:22

Its a bit smug I think - mind you I think most JL ads are - maybe I'm just jealous because we don't have them here grin I always find their ads to be a bit "mmmm if I were chocolate I'd eat myself".

WhenYouHearThatFireAlarm Sun 11-Nov-12 22:35:48

Forgive me if its already been said..... I have read through a bit but am getting bad headache and just had to post before I go to bed.....does anyone think that the way the snowman is still.... A bit creepy ...then moves, but out of the audience sight, then still again...etc etc a bit like those stone angels in dr who? The ones that move when you blink and get nearer to you each time... With awful expressions on their faces, until they catch you up and turn you to stone?! I am not a dr who mega fan or anything! In fact the baddies creep me out so much I hardly watch it but i do like it! Also I can see the JL advert is well done etc and get the emotional aspect of it and the charm etc but it didn't really feel that festive to me.... Not just because of my random stone angels association!! The music was pensive and not very jolly and I didn't see many products!! Isn't that the main reason people (including myself) may be customers of JL....amazing products...lovely stores....get em in the ad.

WhenYouHearThatFireAlarm Sun 11-Nov-12 22:40:03

Ok sorry folks I just read back a bit more, Kenleeeee I agree with what you said. In fact may never see snowmen the same way again! smile

SchrodingersSexKitten Wed 14-Nov-12 09:03:24

yes, just think what they could have done with 6M quid....
given it to the poor and then their xmas sales would go down as their brand awareness would be lower than all their competitors in the vital run up to Xmas and then they would make less profit and then their partner dividends would go down and then they would start losing top staff and finding it hard to recruit good staff and so the whole company would be less well run and then sales would get worse and then next year the company would be in crisis and then everyone who works for JL would be less secure in their jobs

but at least some poor people would have had 6M shared out between them so they would all have got about 20p

good point


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