Who else thinks the Nutella ad on the mumsnet homepage is RIDICULOUS and OUTRAGEOUS?

(178 Posts)
dontwanttogetoutofbed Tue 15-Jan-08 14:09:19

i do

bundle Tue 15-Jan-08 14:09:57


nutella for breakfast?

what about some crack?

bobsmum Tue 15-Jan-08 14:10:45

I do because it makes me want to get a spoon and demolish the jar in the cupboard. RIght now.

hertsnessex Tue 15-Jan-08 14:10:57

me, but if the clamis made on the ad are true, then it could be worse! however we dont even have it in the house (i could eat it without the toast - straight out of the jar!)- theres no way i would let me kids eat it for breakfast - i dont even allow coco pops!

xtc Tue 15-Jan-08 14:11:31

It's nutella not crack cocaine

Oliveoil Tue 15-Jan-08 14:11:44

oh fgs, get a grip smile

are they saying everyday for every meal? NO!

it is a food stuff, not an illegal drug

dontwanttogetoutofbed Tue 15-Jan-08 14:11:48

out of the jar is the best way to eat it. me either, no chocolate related substances in the house, its a danger to all invovled

Nutella for breakfast is disgraceful - why not just spoon sugar right into their mouths?

Nutella for after-school snack, fine.

DH loves nutella and keeps quoting the advert to me, something about 42 hazlenuts, 1/2 glass of milk and a teeny weeny bit of sugar in it.(and how nutritious it is)
Yeah right hmm

oranges Tue 15-Jan-08 14:11:58

is it actually worse than jam?

bobsmum Tue 15-Jan-08 14:12:16

I could eat it everyday for every meal.....

rosybud Tue 15-Jan-08 14:12:17

Seriously, crack???
Is it worse than jam/peanut butter?

dontwanttogetoutofbed Tue 15-Jan-08 14:12:27

yes and they are promoting it as part of a healthy breakfast.

goes down very well on toast for breakfast though

Mercy Tue 15-Jan-08 14:12:50

Haven't seen it yet - will have a look. Actually I don't even know what Nutella is tbh.

bobsmum Tue 15-Jan-08 14:13:14

On a croissant

FarcicalAlienQueen Tue 15-Jan-08 14:13:39

why is it worse than jam/marmalade/honey on toast??? Have you SEEN how much sugar is required to make jam!

Oliveoil Tue 15-Jan-08 14:13:43

and <<rant>> I have just leaned over my desk to reach my keyboard to type my first response and got TIPPEX all over my woollen dresss

if it doesn't come out I will hold you all responsible <<<points wildly at everyone further down>>

FarcicalAlienQueen Tue 15-Jan-08 14:14:27

dontwant yes as part of a healthy breakfast - they're not saying "this" is the best breakfast you can have and you don't need anything else LOL.

Brangelina Tue 15-Jan-08 14:14:28

Yes, it's daft to say the least. Here in Italy they spout it as a healthy breakfast food, together with bread and fruit juice. What they really mean to say is the bread and fruit juice are healthy. Apparently it's healthy because of all the nuts, but they omit to mention the vast amounts of fat and sugar.

Mind you, I have no faith in Italian advertising standards, Kinder is frequently pushed as being nourishing because it contains milk. Shame about all the other crap that's in it.

sorry about the rant, a bugbear of mine. smile

Can you not complain to advertising standards in the UK? Surely they're quite strict and this is misleading info imo.

It's just an advery though. Not like they are force-feeding it to us or anything. Ignore it.

(and it doesn have less sugar in it than jam, I don't see how it will do any harm as an accoasional breakfast for a child with a balanced diet hmm)

Brangelina that advert is definately not misleading, they are not making any false claims. There are strict advertising codes here and don't see why nutella wouldn't be in line with these hmm

FioFio Tue 15-Jan-08 14:18:03

are babies killed in the making of nutella?

hippipotami Tue 15-Jan-08 14:18:18

Oh fgs, it is only a food, to be eaten ocasionally. On wholemeal toast, thinly spread, with a glass of fresh juice, yes, that is an acceptable breakfast in my opinion. Not everyday, but certainly once a week.

But then I would not give it as an after-school snack. Afterschool snacks in this house are fruit and yoghurts. (and sometimes the odd biscuits if we are out and about and pushed for time)

TheMadHouse Tue 15-Jan-08 14:19:40

Get lives - you can read it and make your own decisions. we are the adults, it is on a web site aimed at children is it.

Mercy Tue 15-Jan-08 14:19:50

It sounds revolting actually.

bundle Tue 15-Jan-08 14:20:16

you only have yourself (and nutella) to blame


spread on toast, it isn't actually vast amounts of fat and sugar, no more than butter and honey or peanut butter and jam, and children do need fat in their diets and will burn of the sugar at school. It's not like feeding your kid a snickers bar and that's it for breakfast is it?

utterlyconfused Tue 15-Jan-08 14:21:43

No. I don't think it should be on Mumsnet's homepage. People are free to make their own decisions, but MN is meant to give people good advice. How can a chocolate spread be seen as good advice? hmm

Flier Tue 15-Jan-08 14:22:14

i wondered how long it would be till someone started a thread like this.

I love nutella, its yummy. My kids get it as a treat once in a blue moon, cos once a jar is opened on this house, I quickly finish it blush

bundle Tue 15-Jan-08 14:22:18

so there's fruit in nutella now? hmm

Oliveoil Tue 15-Jan-08 14:23:21

I used to eat Nutella, they did it in small little tubs, at school we used to have competitions to see who could make it last the longest

dd1 has a nut allergy (or has she? who knows, certainly not our arsehole doctor who has not seenn her for months) so we can't have Nuttella in this house

Actually, it's not so much the sugar (jam on toast is a weekend breakfast treat for us, definitely not every day) as the concept that chocolate is a breakfast food. It may be a 'healthier' form of chocolate but it is telling the LOs that chocolate=breakfast=real food. Which I disagree with completely.

But I do love the stuff. I love it so much that I won't have it in the house!

mumblechum Tue 15-Jan-08 14:24:38


It's no worse than jam, and much yummier.

If you don't want it, don't buy it.

Nutella is heavenly !

mumblechum Tue 15-Jan-08 14:25:35

"Ridiculous and outrageous"?


Get a life.

Oliveoil Tue 15-Jan-08 14:25:37

we don't have good and bad foods in this house

we have FOOD

try it, tis a revelation

saves all the angst over sugar vs fat yadda yadda yawn

<<thinks of delight on dd1 and dd2 faces when they got foot long jelly snakes on Saturday>>

Tinker Tue 15-Jan-08 14:26:24

It's bloody gorgeous. Only liek having pain au chocolate ie choc being an acceptable breakfast food

TheMadHouse Tue 15-Jan-08 14:27:07

Surley you are all setting your children up for issues over foods.

Everything in moderation, good excercise and no banning of foods.

They will still eat them when they grew up, they just wont tell you they have eaten them

Mercy Tue 15-Jan-08 14:27:21

Mmmmm, chocolate for breakfst - churros or pain au chocolat?

hippipotami Tue 15-Jan-08 14:27:28

I agree Olive, food is food is food, and everything in moderation.

Makes for a much happier life grin

I agree with you candles, in that I wouldn't serve it for breakfast coz I don't want DS thinking chocolate is acceptable breakfast food, but I'm just saying the advert isn't misleading and there is nothing objectionably imo about mumsnet running the ad on the home-page. We are adults, we can take it or leave it.

morningpaper Tue 15-Jan-08 14:27:58

this advert IS ridiculous and outrageous because I am trying to lose my post-christmas LARD and I am practically faint with starvation and all I see is DELICIOUS NUTELLA on MN


hatrick Tue 15-Jan-08 14:28:17

No one is pinning you down and forcing you to buy it or give it to your children at breakfast. It is an advert, for a product which you then have a choice about buying.

Mine have honey on toast and jam on toast for breakfast and I often put honey or even mollassas on their porridge.

What is the huge fuss about?

FioFio Tue 15-Jan-08 14:29:49

its right next to an ad for organic vegetables
exercise a little self restraint and turn your eyes slightly to the right

TurkeyLurkey Tue 15-Jan-08 14:30:42

I might even try it (I am a nutella virgin - yes I'm 36 and have NEVER EVER eaten it!!)now I've read this thread and some of the posters enthusiasm for it I quite fancy licking some off a spoon wink

Thanks dontwanttogetoutofbed!

CatIsSleepy Tue 15-Jan-08 14:32:06

maybe not buy it then

bundle Tue 15-Jan-08 14:32:43

we occasionally have the green & blacks spread but definitely not for breakfast

do try it turkey - I only came to it a few months ago and am on my 4th jar (which you can keep as a neat little drinking glass afterwards) - brilliant on brioches or sandwiched between two rice cakes - yum

FioFio Tue 15-Jan-08 14:33:49

I want it noted that I actually checked the homepage and was expecting a re-run of the gruffalo advert but instead I was faced with a 5p sized jar of nutella

TurkeyLurkey- word of warning, it is highly addictive!!! I loose all self control when I know a jar is sitting in the cupboard calling to me (it doesn't last long!)

morningpaper Tue 15-Jan-08 14:34:02

lol @ sandwiched between two rice cakes

couldn't you just have a PROPER CAKE?

hanaflower Tue 15-Jan-08 14:35:55

My DH has Nutella on toast every morning for breakfast. Bleurgh. I can't eat chocolate before coffee time, but used to demolish whole jars of Nutella with a spoon. I don't have a hge problem with the ad, to be honest.

the rice cakes make the nutella more yum as they're so bland ! ds won't touch it but I wouldn't let him have it for breakfast even if he did like it...I only have it for breakfast at weekends

CatIsSleepy Tue 15-Jan-08 14:39:24

actually I haven't had nutella for years- itis good isn't it? might have to re-discover it

TurkeyLurkey Tue 15-Jan-08 14:39:49

Corr!! My mouth is watering now! I'm off to the shops after school to get a jar. Yum Yum.

excellent !

mrsmalumbas Tue 15-Jan-08 14:47:05

In France it's normal to have chocolate for breakfast - hot chocolate, chocolate pastries, chocolate cereals, chocolate cakes. It's only not a "normal" breakfast food for us because culturally/traditionally it's not. Each to their own. I like ham sandwiches for breakfast, but that's just me.

DrNortherner Tue 15-Jan-08 14:50:20

OOOh Nutella is devine. My ds is allowed it on a croissant for brekkie on a weekend with his freshly squeezed apple juice. Shoot me?

My dh is a chef at a hospital specialising is special diets and stuff, his mantra is 'There are no bad foods, just bad diets' and we go off that.

Besides i like nutella.

You lot don't know what you are missing.

Blu Tue 15-Jan-08 14:52:03

DS has it for breakfast often.

He never asks for pudding, doesn't raid the chocolate we keep in a tin well within his reach, doesn't generally have sweets or dessert.

Within an overall intake during the day, why on earth does it matter of a small amount of chocolate, nuts, sugar and oil gets eaten at one hour of the day rather than another?

Anyway, I have MN to keep my general standards of decision-making around nutrition within responsible parameters, so am not worried that the ad will turn me into a crack addict or worse. (Fruit Shoots etc)

bobsmum Tue 15-Jan-08 14:53:01

I like the jars because you can collect the glasses. I have a whole set of Simpsons and Scooby Doo ones which are great for the dcs.

Blu Tue 15-Jan-08 14:54:00

DP and I used to send the individual little packs to each other through the post as erotic exchanges.....wink

needmorecoffee Tue 15-Jan-08 14:54:24

love nutella. So much more affordable than the organic equivelent.
Aren't nuts healthy?

Have only read OP (I know, I knwo)

Buut FGS!

I have work with kids who hgave gone to school havinh eaten crisps and mars bars fro breakfast, much better for them to have had nutella on toast.

I used to have it a couple of times a week when I was kid, and I donhp;t view chocolate as a "breakfast food" nor has it given mne poor eating habits as an adult.

This sort of "Oh god my children willL WITHER if they so much look at a grain of sugar, and if they eat it, how will I face the Boden mummies at the school gates" shite that is regularly spouyted on MN really pisses me off

Get a life, man

Scootergrrrl Tue 15-Jan-08 15:00:28

Spot on Blu. While I certainly don't want my children to grow up to be unhealthy lard-arses, I also don't want them to see chocolate and sweets as such a holy grail that they a) binge on it when they get chance or b) mug other children for their sweets at parties which I have seen happen.


Forbid a food and it becomes more attractiove


(I sound like David Brent now,fgs)

My friend's little girl doesn't eat her meals and snacks on Nutella sandwiches (white bread) instead. And they wonder why she's permanently constipated.

HuwEdwards Tue 15-Jan-08 15:02:41

Now I was going to start a thread asking if it really is nice, because I've never tasted it!

Nutella is divine

but LST, that's not because of the Nutella, it is because of the fact that she has an extremely limited diet.

An old boyfriend of mine had a 7 or 8 year old cousin that lived entirely on bananas. He was much the same.

VeniVidiVickiQV Tue 15-Jan-08 15:12:27

It's not outrageous.

It is ridiculous IMVHO. But I do hold a certain amount of contempt for most adverts. No reason why I should feel differently about a company advertising the 'benefits' of having a spread with additives as a "balanced" breakfast food.

BTW it is NOT chocolate, it only forms a minimal part of the product. See below the ingredients which vary from country to country.

"Nutella is a modified form of gianduja. The exact recipe is a secret closely guarded by Ferrero. According to the product label, the main ingredients of Nutella are sugar and modified vegetable oils, followed far behind by hazelnut, cocoa and skimmed milk, comprising together at most 28% of the ingredients. The recipe for Nutella varies in different countries. In the case of Italy the formulation uses less sugar than the product sold in France. Nutella is marketed as "hazelnut cream" in many countries; it cannot be labeled as a chocolate cream under Italian law, as it does not meet minimum cocoa concentration criteria.

Despite being advertised as a healthy breakfast choice for children, about half of the calories in Nutella come from fat (11g in a 37g serving, or 99 kcal out of 200 kcal) and about 40% of the calories come from sugar (20g, 80 kcal). [1]

Listed ingredients

Australia: sugar, vegetable oil, hazelnuts (13%), skim milk powder (8.7%), fat-reduced cocoa powder (7.4%), emulsifier (soy lecithin), flavouring (vanillin)
France: sugar, vegetable oil, hazelnuts (13%), fat-reduced cocoa powder (7.4%), skimmed milk powder, emulsifier (soy lecithin), flavouring.
Germany: sugar, vegetable oil, hazelnuts (13%), fat-reduced cocoa powder, skimmed milk powder (7.5%), emulsifier (soy lecithin), flavouring (vanillin)
Italy: sugar, vegetable oil, hazelnuts (13%), fat-reduced cocoa powder, skimmed milk powder (5%), whey powder, emulsifier (soy lecithin), flavouring.
Poland: sugar, rapeseed oil, hazelnuts (13%), cocoa (7.4%), skimmed milk (5%), lactose, soya lecithin, vanillin (an artificial flavor).
Spain: sugar, vegetable oil, hazelnuts (13%), fat free cocoa (7.4%), skimmed milk powder (6.6%), whey powder, emulsifier (soy lecithin), flavoring.
United Kingdom : sugar, vegetable oils, hazelnuts (13%), fat-reduced cocoa (7.4%), skimmed milk powder (6.6%), whey powder, emulsifier (soy lecithin, vanillin
USA & Canada: sugar, modified palm oil, hazelnuts, cocoa, skimmed milk, reduced mineral whey, soy lecithin (an emulsifier), vanillin (an artificial flavor). "

No worse than coco pops really.

VeniVidiVickiQV Tue 15-Jan-08 15:14:24

Oh, and I quite like it myself grin

But we dont have it in the house due to DD's nut allergy (we are fairly sure she's not allergic to hazelnuts, but it's not 100% so we avoid all nuts).

stleger Tue 15-Jan-08 15:17:54

We have it on Sundays in pancakes!

bundle Tue 15-Jan-08 15:18:27

nutella isn't banned in our house

but advertising it for breakfast really is silly

VeniVidiVickiQV Tue 15-Jan-08 15:21:35

Oh apparently it contains peanut oil.....

Definitely a no-no then.

Good grief - no I don't agree. But then I was feeding my baby a very small bit of chocolate cookie last week.....dd1 (who is 9) was horrified that I was feeding the baby sugar. Perhaps she would fit in well round here hmm

hanaflower Tue 15-Jan-08 15:29:14

Is it GM then, if it contains soya lecithin?

Oenophile Tue 15-Jan-08 15:33:10

D'you know, I've never tried it. But reading this topic I don't half fancy some and am off to add some to my Tesco order.

Blu Tue 15-Jan-08 15:33:10

But maramalde is advertised as a breakfast food - and marmalade and a slather of butter can't be better than nutella without butter, surely? In terms of sugar / fat intake?

And now that Special K and other cereals are advertised as lunch and late night snack foods, well, where will it all end?

(fully aware that many advertising campaigns focus on trying to get a product used in new ways, at new times of day etc)

Blu Tue 15-Jan-08 15:33:52

Does B&B choc spread have nuts? I have never seen any in Sainsbury's.

Dinosaur Tue 15-Jan-08 15:37:39

I can't imagine eating it at any other time of day, frankly.

It was one of the very few things that super-skinny DS1 ate when he was a toddler - spread on pancakes it was a very good way to get some calories into him. He wouldn't touch it with a bargepole now as he is Mr Healthy Eating, but it was very handy stuff at the time.

All things in moderation, yawn.

FrannyandZooey Tue 15-Jan-08 15:37:46

I don't find it outrageous but I do think it is crap to advertise it as a healthy start to the day, yes

bundle Tue 15-Jan-08 15:38:48

G&B, blu?
yes it does

Organic Sugar, Organic Vegetable Oil & Fat, Organic Hazelnuts (10%) Organic Fat-Reduced Cocoa Powder (5%), Organic Skimmed Milk Powder, Organic Soya Flour, Emulsifier: Soya Lecithin, Organic Vanilla Extract.

hippipotami Tue 15-Jan-08 15:41:52

See, I do view Nutella as a breakfast food. So we only eat a small amount on toast once a week or so. (rest of the week is cereals, porridge, toast with jam, or heaven forbid croissants and pain au chocolat at the weekends) But we would never ever have it the rest of the day. It is for breakfast only.

I absolutely fail to see why it is considered worse to give the dc nutella for breakfast, and then healthy snacks the rest of the day (as we do), than giving them unsweetened weetabix for breakfast but putting a Penguin biscuit in their lunchbox.
Each to their own as far as I am concerned.
There is only a problem in someone has nutella on white bread for breakfast, chocolate biscuit in the middle of the morning, nutella on bread for lunch, nutella or another form of chocolate after school, and then again as an evening snack.
But a little bit, once in a while is normal, completely normal.

dontwanttogetoutofbed Tue 15-Jan-08 15:45:32

whoever doesnt think its ridiculous and outrageous, just check out all the people on the trying to loose weight threads here. i agree that food is food, all of it is ok in moderation, and nothing should be restricted. that is what we practice at home and there are good results.
but i come from the world of marketing baby products, and thats where i speak from when i say that i think its outrageous to market to mums and dads on mumsnet that nutella is 'part of a healthy breakfast'. it may be a 'fun snack when your in the mood' but it is completely misleading to write 'part of a healthy breakfast' and that is a HUGE nono when it comes to marketing.

psychomum5 Tue 15-Jan-08 15:49:05

but it is aimed at mums and dads who can make the choice as to whether they think it ok or not to buy!!!

it is not aimed at kiddies on cbeebies website......that would be outrageous.

WE, as adults, have the education to KNOW that it is a food that is fab as part of a healthy diet!

FarcicalAlienQueen Tue 15-Jan-08 15:49:32

"but I do think it is crap to advertise it as a healthy start to the day, yes"

have you clicked to read the rest of the ad???

"What is a balanced breakfast?

A balanced breakfast is one that contains elements from the major food groups. A good example is a 15g serving of Nutella on wholegrain toast together with a bowl of low or no sugar cereal with milk and a glass of pure fruit juice, which can help provide kids with slow release energy."

So it's not like they're saying you ONLY need Nutella........are they???

psychomum5 Tue 15-Jan-08 15:50:47

filling your body with caffein is a bad start to the day!!!

but how many here do that????

I do!grin

FarcicalAlienQueen Tue 15-Jan-08 15:53:06

and how many of us fill our body with caffein AND nicotine first thing in the morning blush wink

dontwanttogetoutofbed Tue 15-Jan-08 15:53:42

ok, so would you give your child 15g of nutella each morning?
and would your child eat ALL his breakfast if 15g of nutella were also there?

if you dont think its misleading that is a good thing for the world of marketers, but as an on-the-face statement it is really ridiculous.

what about the preservatives and other unnatural ingredients in it? are those part of the healthy breakfast? their tag sentence and the info inside are not complete and are designed to give parents a justification why its ok to feed their child nutella in the morning.

hail eggs or porridge

dontwanttogetoutofbed Tue 15-Jan-08 15:54:43

so would you fill your childs body with caffeine? dont forget that chocolate in itself is a stimulant (befre the sugar)

Buda Tue 15-Jan-08 15:55:10

Nutella is yummy! DS quite often has it for breakfast. On white bread. Doesn't seem to have done him any harm. He might have a Babybel afterwards or a satsuma. He may not. I try to then balance things out later in the day so his after school snack would be something like a ham sandwich or something similar.

FarcicalAlienQueen Tue 15-Jan-08 15:57:36

15g is a TINY amount it really is!

So yes if there wasn't the risk that I would eat it all I would let my DC have a slice of toast with Nutella on it with alongside their porridge/wheetabix - no more filling/worse than giving them toast and jam/marmalade after their cereal IMO.

NewYearNewStart Tue 15-Jan-08 15:58:38

Come on it's not that awful.

A thin spread of nutella on wholemeal toast served with a glass of orange juice seems a quite ok breakfast to me.

dontwanttogetoutofbed Tue 15-Jan-08 15:59:39

i am surprised at how many people feed their children jam, marmalade, chocolate and other sugars on a regular basis.
maybe its just me then

morocco Tue 15-Jan-08 16:00:52

another vote for nutella, yum breakfast food for ds1, tis v continental y'know.

CoteDAzur Tue 15-Jan-08 16:01:58

LOL at comparing nutella with crack cocaine.

NewYearNewStart Tue 15-Jan-08 16:02:07

Unless you're going to have homemade organic porridge with lashings of freshly grown blueberries, I bet someone will always claim it's unhealthy in someway. actually I bet you'd claim that had too much dairy in.hmm

dontwanttogetoutofbed Tue 15-Jan-08 16:03:01

why would you do that and not give your child a cheese spread on bread. wouldn't they be better off?

psychomum5 Tue 15-Jan-08 16:03:15

my children have the dairy free choc spread on pancakes for breakfast many mornings, and other mornings they will have a banana, dairy free youghurt and jam on toast, other mornings honey loops and cereal with soya milk.

I think all those are good breakfasts in my humble opinion.......and they have evolved to this despite my best intentions for a cooked breakfast etc pre-kiddies, because they and I have many allergies.....leading to limited diets and now limited tastes!

BUT this isn't an arguement over who does the best breakfast = who is therefore the best mummy, is it?

this is all about the statement of whether the advert is OUTRAGEOUS on mumsnet.

it isn't in my opinion, as we are all educated parents who can make up our own minds....

if it were aimed at children on childrens TV and websites telling them that it is THE best breakfast of choice over all others........THAT WOULD BE OUTRAGEOUS!

and as far as I now know, advertising for these foods are banned from those types of places, and so it leaves parents sites as the types for them to place such adverts.

don'twanttogetoutofbed - better not come round my way then - you'd never get out of bed again grin

dontwanttogetoutofbed Tue 15-Jan-08 16:03:57

here, read this: http://www.parenting.com/parenting/child/article/0,19840,670905,00.html

i find the same with my dd1
no excessive amounts of sugar, no tantrums

mosschops30 Tue 15-Jan-08 16:04:32

Get a grip I say!!

dontwanttogetoutofbed Tue 15-Jan-08 16:05:33

norther lurker, what would happen if you cut out nutella and tried a fruit or cheese?

psychomum5 Tue 15-Jan-08 16:09:00

so your arguement isn't about the nutella advert then......it is about the sugar!!!

well.......sorry, but each to their own on that front I say.

we all have bugbears about foods that we want out children to eat, and this is yours it seems!

FWIW.......if we didn;t have allergies etc, my children and me would have much better diets I expect as we would have a full choice of foods.

sadly, a lot of the free-from foods add sugar to hide tha awful after taste you get from them, or even to replace the product that has been taken out!

Where did I say they don't eat fruit or cheese? They do - but they eat chocolate, jam, biscuits, crisps, sausage rolls and many, many other things too. This house is not a sugar free zone! Nor is it exclusively painted in Nutella grin

Read that back and wanted to be clear they don't have crisps or biscuits for breakfast - I have some standards grin - and pain au chocolat in the bread bin grin grin

CoteDAzur Tue 15-Jan-08 16:12:09

Eating a bit of chocolate is part of childhood. Agreed, we as parents should provide them with balanced nutrition, but an occasional lollipop or a bit of nutella on toast makes them happy, so what?

It's rather neurotic of some parents to completely villify all sugars/chocolate and prevent their dcs from having any. (I am talking about people I know in RL, not OP) These kids show up at birthday parties, eat everything in sight until they make themselves sick.

Personally, I think moderation is a better way.

Misdee Tue 15-Jan-08 16:17:47

nutella is fine. dd2 loves it, and aside from butter, is the only thing she has on toast. we rotate nutella on toast with cereals during the week.

my favourite (and tastes so naughty) is a thin layer of peanut butter on toast, then a think scraping of nutella. mmmmmmmmmmmmmmm.

havent had it for ages as i am on a diet (probably due to my nutella and peanut butter addiction)

I really want some peanut butter now.....

guess what I'm eating right now ? nutella and rice cakes - the perfect balance !

Blu Tue 15-Jan-08 16:34:22

The glass of fruit juice recommended in the balanced breakfast suggestion would be laden with sugar - personally I wouldn't call thier breakfast as a whole particularly balanced.

It's hard not to feed your child sugar on a regular basis if you include dried fruit, fruit juice (even freshly squeezed orange), even milk has quite a high sugar content.

minorityrules Tue 15-Jan-08 16:35:30

All you that are outraged and are banning "bad" foods, just wait til they are teenagers! Breakfast can be packet of crisp, a mars bar and a can of coke!

No matter how healthy they start, you can bet on the way to school, the sweet shop is THE place to go. Then on the way home same again, occasionally a nice greasy kebab (esp the older ones on the way back from the pub)

I find mine all prefer a macdonalds breakfast now while waiting for a bus, keeps them warm in the winter

A little of everything for childre I say and nutella IS lovely on toast, why can't kids have lovely things???

nutella would kill my kids

psychomum5 Tue 15-Jan-08 16:37:51

shock.......someone said the macdonalds word.....shock.

I so miss the macdonalds breakfasts!

I want a macdonalds nowblush


Blu Tue 15-Jan-08 16:39:25

fruit or cheese? Would that be high sugar fresh pineapple (which DS often has) or very high fat cheese?

DS does eat fruit and cheese, he also eats Nutella a couple of times a week - maybe 3.

I know vitamin and proteins come in other foods and may noit be present in Nutella - but if a child has a sufficient amount of nutrients in other foods (aka a balanced diet) Nutella on wholemeal toast wouldn't worry me at all. Children need high energy food, they need fats - and judging by the list of ingredients, Nutella is relatively free from horrible chemical additives.

psychomum5 Tue 15-Jan-08 16:39:39

KKM.....milk would kill me! (well, not as yet, but I am now getting swollen lips and tingly tongue and asthma attacks so docs say that I am leading to anaphylaxis(sp?) with it)

Piffle Tue 15-Jan-08 16:40:20

minority rules
not if you do not give them any money they don't eat that...

Blu Tue 15-Jan-08 16:40:43

KerryMum - so you will be resisting the advertising and making the sensible informed choice NOT to give Nutella to your kids, however balanced it may be in moderation? grin

i'd say so Blu


niceglasses Tue 15-Jan-08 16:42:05

Only in Mumsnet land would an advert for Nutella offend.

I guess McGoodys Good Organic Goodness Organigy Naturallness Natural Jam with added Organicness and Naturallness (with free Boden 10% off voucher)wouldn't offend so much?

hell no, we eat shite all the time round here.

hippipotami Tue 15-Jan-08 16:43:15

grin at niceglasses

MauraTierney Tue 15-Jan-08 16:44:36

As long as the sugar is organic and free trade I'm sure it would be fine. wink

DumbledoresGirl Tue 15-Jan-08 16:44:59

I have jam on toast every day for breakfast at the moment. I am not fat and not unhealthy. I don't see anything wrong with Nutella on toast. Even if it was everyday, it would not bother me excessively. It is not the only meal of the day.

(BTW, we have chocolate croissants every Sunday breakfast. Last week, we could not get any so I suggested Nutella on toast as a similar treat. My youngest, who normally might eat one slice of toast, was begging for a third! I see that as a good thing actually.)

dontwanttogetoutofbed what unnatural ingredients are in nutella?

It's not individual foods that are bad, it's the diet. What is so bad about occasionally eating some sugar for breakfast? It's our body's fuel after all. And yes, my child would still eat the rest of his breakfast. Food is food in this house.

Hecate Tue 15-Jan-08 16:50:03

In answer to op - I don't.

It's just an advert.


PMSL niceglasses!grin

minorityrules Tue 15-Jan-08 16:51:57

minority rules
not if you do not give them any money they don't eat that...

They spend dinner money, pocket money, saturday job money, any money they can find money

They're teenagers, they choose what to spend their money on

And I don't care! They are healthy, active and slim.

dd has been having nutella on toast for breakfast for a month now. other than that she has an incredibly healthy diet and eats lots of fresh fruit. also what constitutes a healthy breakfast varies from country to country. In Italy it is normal to have biscuits dipped in milk for breakfast for instance, followed by orange juice.

needmorecoffee Tue 15-Jan-08 17:03:31

niceglasses, only if the McGoodys thing was handpicked by moonlight by virgins and washed in mountain dew. otherwise I wont touch it.

needmorecoffee Tue 15-Jan-08 17:06:13

I'm with minorityrules. When they reach teenagehood they reject your natural organic diet and make an effort to eat the junkiest food they can find. dd1 stopped being a veggie but wouldn't eat organic meat, wanting the cheapest crap you could buy. She appears to live on potnoodles and factory farmed meat now with added chemicals.
But they are young adults. so you just have to ride it.

psychomum5 Tue 15-Jan-08 17:06:16

well, my MIL delights in telling me about when she was a child and what her diet was like (this was when I was in despair over my DD1 & 2's diet regarding allergies ect).

her breakfast was dripping on toast, lunch was a chunk of cheese with a doorstep slab of white bread, and tea was chips wrapped in paper as that was the only thing she would eat!!!!

she is now nearly 70, her mother is 96, and both very healthy.......and look at the start in diet she had!!!

needmorecoffee Tue 15-Jan-08 17:08:17

as for the advert. Hadn't even noticed it but then I rarely notice adverts on webpages. Having said that, what exactly is Boden?

Vacua Tue 15-Jan-08 17:09:09

when did it become 'unhealthy' for growing children to have fats and sugars in their diets?

needmorecoffee Tue 15-Jan-08 17:11:55

sat in the organic supermarket cafe this afty with dd wathing the Clifton mummies feed their children chaff. Managed to horrify them in two ways without opening my mouth. One, dd being in a wheelchair and drooling and making CP noises (that sort of thing doesn't happen in yummy mummy land) and two, feeeding her choccy buttons because she can manage those. She can't chew.
People get so up their bums about it all. All things in moderation and don't take anything seriously. An organic sugar free diet is not a 100% surelty of health and happiness.

all things in moderation, my daughter loves nutella on toast for breakfast but equally she loves a big bowl of porridge, she chooses what she eats and at the end of the day she has generally eaten a balance of all foods.

children with active lifestyles should eat more fat and sugar than those that aren't.

Piffle Tue 15-Jan-08 17:58:35

minority rules
Well I do care
DS takes packed lunch, gets pocket money fair enough but usually spends it on phone credit.
He gets treats at home, same as we all get.
Luckily he is food savvy though and know why I am like this

Piffle Tue 15-Jan-08 17:58:58

and we prefer GReen and Blacks to Nutella purely on taste alone

needmorecoffee Tue 15-Jan-08 18:00:14

I like the G&B and the organic dairy free one but just can't afford it except as a rare treat. So we buy nutella. ds1 takes nutella sandwhiches into school every day.

WatsTheStory Tue 15-Jan-08 18:05:08

Melted in the microwave and poured on vanilla ice-cream


Flier Tue 15-Jan-08 18:31:03

oooooh, my mouth is watering <<<<<goes off to fing that jar of nutella and a spoon>>>>>>>>

Tinker Tue 15-Jan-08 19:20:25

OMG at melted in the microwave! Had never thought of that. It's a brilliant way to get some peanut butter into a picky picky child.

WatsTheStory Tue 15-Jan-08 19:23:13

Tinker, only put in in for a few seconds, its so nice but burns very quickly grin

I SO miss peanut butter!


WatsTheStory Tue 15-Jan-08 19:26:35

Come visit and i will sneak you some, I make a lovely peanut chicken, the boys will never know wink

ellasmum1 Tue 15-Jan-08 19:31:04

dip grapes or strawberries or slices of banana in it- heaven!!

Buda Tue 15-Jan-08 19:33:10

Wish I could get the G&B one here. I bring it back UK whenever poss. I did buy the Tesco organic one today - must check ingredients list.

WatsTheStory Tue 15-Jan-08 19:34:36

I didnt know g and b did one, where can you get it Buda?

filthymindedvixen Tue 15-Jan-08 19:35:25

my son will not eat jam.
He has this for breakfast most days: thin layer of nutella on wholemeal bread/toast. Glass of milk, apple/strawberries/raspberries/pears/blackberries/blueberries. Sometimes he also has a bowl of cornflakes (without milk or sugar, he likes it that way)
I don't think this is a bad breakfast for a 10-yr-old who walks a mile to school, is thin and has perfect teeth (which, of course, he brushes after his brekfast).

I'm interested now, what do your kids have for breakfast?

SoupDragon Tue 15-Jan-08 19:41:05

Remove that bag of organic muesli from your ar$es and get a grip

WatsTheStory Tue 15-Jan-08 19:41:58

grin soupdragon

SoupDragon Tue 15-Jan-08 19:43:46

And then, take 8 shop bought crepes, 1 400g jar of Nutella, 75g butter, 80ml Frangelico or Rum, 35g chopped hazelnuts. Spread each pancake with nutella, fold in half and put another dollop of Nutella on before folding in half again to make a fan. Put into a buttered swiss roll tin so tht they overlap a little. Melt the butter and Frangelico/rum pour over crepes and sprinkle the hazelnuts ontop. Bake for 10 minutes in a hot oven.

And curse Nigella

WatsTheStory Tue 15-Jan-08 19:53:52

Swoon, that's heaven, off to tescos for me tomorrow!

babblington Tue 15-Jan-08 20:00:05

to all of you who hate Nutella so much, would you give your children jam on toast for breakfast?
(serious question)

VeniVidiVickiQV Tue 15-Jan-08 20:27:26

No need to take the muesli out of arses surely? Muesli does just the opposite, doesnt it? grin

spicemonster Tue 15-Jan-08 20:30:13

Ridiculous, yes. Outrageous, no.

utterlyconfused Tue 15-Jan-08 20:34:32

Why doesn't the add say "Go on - give your kids a treat every now and then. It's delicious!" (because we all know it is). But I just don't think it's on to be calling it a balanced breakfast. Yes, we are all able to make our own judgements, but there are some people who genuinely need advice on what to feed their children - and on things generally - (remember the teenager last week? people were giving her a hard time until they realised she was 16 and then completely changed their attitudes which was right). It's really great that someone who really is lost can come to somewhere like MN for advice from people with some experience, and I really don't think that telling them that Nutella is good for a balanced diet is responsible. It's like those chocolate straw things that claim to be beneficial to your child's health because it will make them enjoy drinking milk!!

welliemum Tue 15-Jan-08 20:59:58

I agree with utterlyconfused. Why not just present it as a lovely treat - which it is - instead of weaselling around implying that it's a health food.

There's no WAY I would give this to my 2 for breakfast. They're 3 and 18 months and they have zero concept of "moderation". So as soon as I stepped into the shower, they'd be up the pantry shelves faster than you could say "modified vegetable oils" and I would emerge from the bathroom to find them handing the empty jar to the dog to lick.

Maybe in 5 years' time we could introduce it as a little treat, but at the moment, no way.

<hands children piece of dry bread and cup of water>

Nightynight Tue 15-Jan-08 21:26:03

oh chill out you guys. My children have nutella on pancakes for breakfast, or pain au chocolat from time to time.
Or tartines with jam, that's another classic french breakfast.

Cereal is worse, it has so much salt in it.

mrsmalumbas Tue 15-Jan-08 22:01:19

Babblington - absolutely I would! Wholemeal toast, the fruit spread type jam and a big glass of milk - tasty, nutritious and better than lots of the "healthy" cereals that are loaded with fat and glucose syrup and all sorts of other stuff.

When we visit my mum she gives the children a large jar of Nutella and lets them get on with it. They can spread it on bread, or dunk things in it, eat as much as they like. At first they think they are in heaven, but they never ever manage to finish the portion they prepare for themselves.

So I do it for them blushgrin.

I have no objection to Nutella as a treat, and, yes, we do have things like pain au chocolat for weekend breakfasts. The only reason we do not have it in the house is that I would not be able to resist it.

I don't agree with labelling foods as 'good' or 'bad'. Virtually everything has a place in a well-rounded diet. But some things are more appropriate at certain times of the day - when I'm sending my children to school and expecting them to be able to concentrate I give them foods as low in refined sugars as possible.

princessosyth Wed 16-Jan-08 11:52:18

Nutella is holiday food in this house, strictly for treats. The advert is absurd. hmm

YEs, that's exactly the word: the advert is absurd, rather than outrageous.

snowleopard Wed 16-Jan-08 12:15:16

Oh it's fine, and I really think anyone who thinks it's outrageous doesn't understand nutrition. OK it is not the most glowingly healthy breakfast in the world perhaps, especially for an adult. But active children do need energy they need fat and sugar, and most breakfasts certainly reflect that. Toast with butter/marg, jam/honey = cereal, fat and sugar. Yoghurt with honey, or any commercial yoghurt which is packed with sugar = sugar. Just about any commercial breakfast cereal, even the ones not aimed at kids = full of sugar. Formula for breakfast for your baby - or even breastmilk? Full of fat and sugar!

Yes we probably need to eat less sugar, but pointing the finger at something chocolatey and saying that's somehow uniquely bad is just inaccurate. There's nothing especially unhealthy about chocolate in small amounts - so chocolate spread is no worse than any other sugar-containing product. This is just an illusion brought about by the fact tha our culture sees chocolate as something special and sinful. But I'd rather give DS some nutella than something full of artificial sweeteners and weird preservatives and colours. My jar of nutella contians just 6 ingredients, almost all natural and straightforward.

We don't actually have it for breakfast often, but I see no reason why not, if you are prepared to eat jam, butter, cereal etc. And I have just had some on a muffin to celebrate this thread.

Flier Wed 16-Jan-08 12:31:18

i wonder how many jars of nutella have been sold as a result of this thread? grin

lazarou Wed 16-Jan-08 12:37:53

Mmmmm, nutella. Although, a coffee and a fag will get your system going just as well. That's a scientific fact.

snowleopard Wed 16-Jan-08 12:39:00

Coffee, a fag AND nutella. Now you're talking! <dreams of the old days...>

Flum Wed 16-Jan-08 12:49:53

We have nutella and banana sandwiches for breakfast sometimes adults and kids! Its yummy. But other days we have porridge or pancakes or bacon & tomatoes or milupa or bread, cheese and ham, or poached eggs, or cheerios

I hate boring breakfasts. Nutella and banana sandwichees is one of my faves though

Flier Wed 16-Jan-08 12:56:33

oops blush DS just caught me eating a huge spoon of nutella and asked for one too.

GetOrfMoiLand Wed 16-Jan-08 13:05:44

Eh? Why all the villification about advocating chocolate/sugar/fat for breakfast. It's not exactly new. Cocopops and other chocolate cereals have been about for ages. It is not a CRIME for Nutella to advertise this fact.

My "healthy" breakfast is 2 slices of toast, loads of butter and apricot jam. Probably a lot worse that Nutella sandwiches. DD peanut butter and toast. Full English at the weekends. We are both very fit and healthy.

Also, the French (supposedly healthy nation compared to us brits) culturally eat chocolate for breakfast.

OK, I agree, so Nutella is NOT the healthiest thing in the world. But surely frantic hand-wringing and BANNING is not exactly healthy either, is it.

welliemum Thu 17-Jan-08 21:07:54

Well, I'm not in the "sugar is poison" camp of nutrition - without sugar, we'd all keel over and die in about 4-5 minutes. And little children need loads of energy.

But it seems plausible to me that what children really need at breakfast is a sustained release of energy that will get them through the morning rather than a massive sugar high at 8am, so I suspect the toast is nutritionally far more important, and the nutella or jam or whatever you put on it is pretty irrelevant tbh.

So if Nutella are claiming that their spread is contributing to a healthy breakfast I think they're stretching the truth a bit.

jezzemx Thu 17-Jan-08 21:11:47

Flier I am also prone to this weakness !!!
Do you then have to have a quick drink afterwards to enable your tongue to dislodge itself from the roof of your mouth? grin

ghosty Thu 17-Jan-08 21:17:44

DD likes peanut butter and jam on her toast now and then. Nutella has less sugar than jam and less fat than peanut butter.
<<puts nutella on shopping list>>

You lot do get your knickers in a twist about advertising sometimes don't you? <<sigh>>

fairylights Thu 17-Jan-08 21:21:47

sure someone else will have said this but haven't had time to look: the people who make Nutella were criticized by the advertising authority for the same advert on TV being misleading, think it was taken off air. I love nutella but think saying its a balanced breakfast is taking it a bit far!

psychomum5 Thu 17-Jan-08 21:22:01

this thread is officially upsetting me now!!!!!!!!!angry

I am allergic to milk, and so therefore cannot eat nutella<<SOB>>

everytime this thread gets bumped up the bored, it is like torture (and I know I have just bumped it, and I also know I could hide said thread, but I posted on it a whiles back and so it is in my threads lists(angryat myself here!)

I want some real deal nutella spread, and I can;t have any.....so NOT FAIR<<sulk>>

psychomum5 Thu 17-Jan-08 21:23:36

oops at my rather fierce rant...was s'posed to be more sarcastic rantyblush


ArchiesMama Mon 21-Jan-08 01:28:54

i agree with bobsmum because i am now eating nutella out of the jar! infact i bought a jar just bcus of this ad cus it gave me a craving for it!

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