DS (6) asked to go to McDonalds the other day. For whatever reason he hasn't been, so when I asked why he asked he said "Its in my school book. It says they do the biggest hot dogs, and I like hot dogs".
Indeed, the story in his book goes that a child is sick in bed and her brother is off having a right-old time swimming and going to Macdonalds. (Note the Mac, rather than the Mc ).
I've got a bee in my bonnet about it. I don't think its acceptable for a fast-food chain to be named in a school book. Its not a story book, its a reading scheme phoenics book. They could have easily invented a name to get the point across.
So my issues are product placement, advertising a real fast-food chain, promoting fast-food as a treat, and advertising McDs in this way. I really don't think its appropriate and I've told the school that. I've also written to the publishers, over a month ago, but they haven't replied or even acknowledged my letter.
I'd really like to know what you think, without this turning into the old McDonalds debate!
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Is it acceptable for "Macdonalds" to be promoted in DS's reading scheme book?
32 replies
knickersinatwist · 09/04/2008 11:48
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