Not sure if this qualifies for a posting here but recently read - and empathised with - a similar post regarding businesses using "ourselves/yourselves", etc and it made me think of the infuriating habit of using the phrase "going forward" in what is presumably an attempt to sound more professional/business-like in offices but just makes me grind my teeth. My place of work fucking loves "going forward" and it has driven me insane for years. I can just about cope with it when in more appropriate context, e.g. some business plan about to change but it's the over-use of it that sounds so pretentious. For example:
"this has been a problem in the past but going forward we hope to resolve it"
"going forward the new manager will be..."
?historically we continued business over the christmas period, however, going forward we will be closing the office"
Arrggh. Basically every change ? no matter how insignificant must be signposted with the "going forward" flag. Whatever happened to "from now on" or "in future"??! Would you talk like that at home? "Well, I always used to shop at Tesco but going forward I will be using Asda" Exactly. Pretentious nonsense.
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"going forwards"
2 replies
tangofan · 13/11/2012 12:01
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